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What is UI design?

8 minutes of reading
What is UI design?
Category SXO

Creating a successful website is more than just coding and content. UI design is an essential part of the equation, as it plays a huge role in how visitors interact with your website and their overall user experience. It also has implications for SEO optimization, as user-friendly design can help your website rank higher in search results.


The basics of user experience

UX is a term that refers to how users interact with and perceive a product or service. It’s the combination of usability, accessibility, visuals, information architecture, user interface design and other factors that affect how users interact with a website or application.

The way users interact with a website or application has a direct impact on on the page’s position on the SERPs, its visibility or traffic. User experience is the process of understanding user needs, goals, motivations and behaviors in order to create a product or service that satisfies those needs and enables users to achieve their desired outcomes. By taking the time to create an engaging and user-friendly website, businesses can ensure that their website attracts more visitors and leads to better results.

Understanding user interface design

UI design is an essential component of creating a successful website. It’s the bridge between the user and the website, ensuring that the visitor can find what they are looking for quickly and easily. By focusing on making a user-friendly interface, website owners can drastically improve the user experience and ensure their website is optimized for search engines.

Good User Interface design will make sure that visitors don’t have to think too hard about where to find things. It should be intuitive and user friendly so that visitors can quickly find what they’re looking for. This could mean providing easy-to-navigate menus, categorizing content into sections, or providing clear labels and helpful hints – which we will talk about in a moment below.

The right combination of visuals, words, and design elements can create an attractive and engaging user experience. This makes it more likely that users will stay on the site and interact with it, increasing the chances of them converting into customers or leads.

Benefits of good UI design

  • Good UI design makes it easier to find the information they need without having to search too hard.
  • It helps visitors get a better sense of how the website is organized. This can lead to higher user satisfaction and better conversion rates.
  • A website’s user interface affects how easily a search engine can crawl and index the site’s content. This will lead to better visibility in search engine results pages.
  • Graphical elements that allow users to interact with a system. It takes into account the appearance and usability of the website.

Similarities and differences between UX and UI design

UI Designer deals with designing the user interface. He is responsible for preparing elements such as: visible page structure, menu, content layout, graphic design, photo galleries, etc. However, UX designers focus primarily on users. They try to look at the product from the point of view of user experience and design specific solutions from this angle.

UI Design and UX Design are completely different specializations, but they have the same goal. A good product will not work without specific information. So is a design that has good functionality but looks unsightly. For full success, you need the work of both UX and UI Designer.

UI design and SEO connection

UI helps determine how easy it is for users to find what they are looking for, which can impact the overall website experience. A well-designed interface also ensures that users have a pleasant experience while using the website.

The connection between UI design and SEO plays a key role in making sure that users are able to find the content they are looking for, and in turn can help improve the search engine ranking of a website. By making sure that the page titles, headings and meta tags are relevant and accurate, SEO can be improved and optimized. This can lead to increased web traffic, which in turn can increase revenue for businesses.

In addition, good UI can also play a key role in improving website accessibility. Properly implemented design can make sure that the website is usable by all users regardless of their disabilities or technical abilities. By ensuring that all aspects of the user experience are accessible, website owners can ensure that their website is open to all audiences, resulting in increased engagement and conversions.

The best solution: SXO

SXO helps to ensure that all aspects of the user experience are taken into account when designing a website, from search engine optimization to aesthetics and usability. By optimizing for SEO as well as UX and UI, websites can ensure that they are optimized for search engines as well as providing a pleasant experience for their users. This can help to increase organic traffic and conversion rates, leading to greater success for the website.

Foundations for your website through UI design

10 things to take care of

When it comes to the success of a website, having an effective User Interface design is absolutely essential. It can make all the difference between a website that is engaging and enjoyable for users and one that can turn visitors away. Take a closer look at the UI elements.


When it comes to website design, the appearance of your site is one of the most important elements. UI design is the practice of designing websites and apps to make them look visually appealing and easy to use. It includes elements such as color schemes, fonts, images, and layouts that contribute to a user’s overall experience.


When it comes to user experience, UI design is essential. It creates an interactive environment, increases user engagement, and helps users find what they’re looking for quickly and easily. The interface is supposed to make the user aware of where he is on the website and what information is presented to him.


Aesthetics play a huge role in providing an enjoyable user experience, as well as optimizing your website for search engine rankings. Careful consideration should be given to every aspect of the design process to ensure that your website looks great and works even better.


Good UI design creates a smooth flow from one page to the next, making it easy for users to navigate around and find what they’re looking for. For example, when someone clicks on a category in an e-commerce site, all of the items in that category are displayed on one page without having to click any more links or pages.


Colors evoke different emotions, and can help guide the user’s journey through your website. The colors you choose for your site should reflect your brand identity, as well as create a cohesive look and feel.Depending on what type of experience you want your website visitors to have, you can select colors that evoke the desired emotion.


When selecting typefaces, designers need to consider the legibility of different fonts, sizes, and styles. In particular, designers should avoid using fonts that are too small or difficult to read, as this will make navigation more difficult for visitors. Fonts should also be chosen carefully to match the style and tone of the website.


Balancing the composition consists in arranging the positive elements as well as the negative space in such a way that no area of the project dominates the others. In UI design, composition refers to the arrangement of visual elements within the frame. A well-structured composition in UI design creates harmony, encourages clear navigation and leads to an increased rate of conversions.


Thanks to the proper use of contrast, we can focus the user on the elements we care about. When it comes to UI design, contrast plays an important role in helping the user quickly scan and understand information. High contrast elements make it easier to differentiate between one element and another, while low contrast elements provide subtle cues that help guide the user’s attention in the desired direction.


This is a key design principle. It is worth remembering that the consistency of the application or website applies not only to the color palette, typography or spacing, but also to the words and style of expression that we use to convey content

Minimization of effort

The design of the interface should facilitate the user’s activities, it is important that the number of activities leading to the achievement of a given result is as small as possible.

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Last words

In conclusion, UI design is a critical part of web design that should not be overlooked. It affects the user experience in a big way and also has implications for SEO optimization. It’s important to keep in mind that user-friendly sites are also better ranked on search engines, so it is important to pay attention to how your website looks, feels, and functions. Taking the time to invest in UI design can be the difference between success and failure.

Aleksandra Pietrzak
Curator at the National Museum in Poznań, graduate of Art History at the Jagiellonian University and Contemporary Art at the Pedagogical University of Krakow, curator of exhibitions and author of scientific and popular texts. A lover of contemporary art, literature and travel.
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