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The importance of contests and events in acquiring leads

6 minutes of reading
The importance of contests and events in acquiring leads
Category SEO

Marketing your small business or startup is hard work, and it often can feel like you’re not making any progress or that you’re just spinning your wheels. Don’t let this discourage you – there are some marketing tactics that can help get your name out there so that when people hear about you, they know exactly what you do. One such tactic? Contests and events! Keep reading to find out why contests and events are so helpful in attracting leads to your business and how they should be used to increase attendance at your next event!


Digital campaigns

A modern digital campaign is a marketing strategy where businesses use the internet to connect with potential clients. In order to have a successful online presence, it’s crucial that companies understand what types of campaigns are most effective for their target audience. Campaigns are about listening, interacting with your audience, creating influencers, and winning over new customers. They offer an opportunity for people to enter their information into your database in exchange for a chance to win something. One great example is contests and events.

Non-obvious methods of obtaining leads: contests and events

Some companies focus on the marketing side of their business, whereas others put more focus on the products. However, contests and events can be beneficial for both! They are a great way to get your company’s name out there by introducing potential customers to what you have to offer. Plus, they give people an opportunity to see what your company is all about before they ever make that decision to purchase something from you or not.

Short and long-term benefits

In the short-term, contests are a great way to capture leads. In the long-term, they can help you develop your audience. The more that people get involved with your brand through these events, the more likely they will be to buy something from you.


Crowdsourcing ideas for a contest is an excellent way to reach new customers, which can be difficult without the proper advertising. A contest will not only drive traffic to your website, but it will also make your company seem more approachable. Additionally, you’ll be able to generate leads from people who are actually interested in what you have to offer. Moreover, contests are typically inexpensive and easy to create.

What should you keep in mind while organizing a contest?

It’s important to keep three key factors in mind when organizing your event: event duration, prize, and entry method. But not only!

Incentives, giveaways and promotions

Incentives and promotions are a great way to get people excited about your event or contest. They also create an element of competition and can make the prize more appealing. Offer prizes that have a wide range of appeal, such as cash, gift cards, and experiences. These types of prizes allow you to target different markets by focusing on items that will appeal most to them.

Timing your contest

The best time to host a contest is during the off-season, such as January or September. This will help you attract potential customers who have spent all their money during the holiday season or may be looking for a new place to spend their vacation time.

Results from running a contest

The result was a list of email addresses and phone numbers that we could contact to be the first to know about our newest product. These contacts were also more likely to purchase from us because they were already interested in what we were offering.

Tools for running contests

There are many tools that you can use to run a contest or event. The first step is to determine which one will work best for your goals. Tools include, but are not limited to: Facebook contests, Google Forms, Rafflecopter, Yummly, Eventbrite, Crowdrise, Giveaway app (iOS), Wishpond (web-based).

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Events are a great way to generate leads because they give you the opportunity to meet with potential clients face-to-face. Attendees will be more likely to hand over their contact information or business card if they see you or your team in person. Another reason events are beneficial is that attendees will be more inclined to purchase from you after hearing about your products or services firsthand.

Details to consider before setting up an event

  • What is the purpose of the event?
  • Who is your target audience?
  • What is your budget?
  • When and where should an event take place?
  • What are you trying to accomplish?
  • How does this event relate to your product/service?
  • Do you have sponsors or advertisers?

How to promote an event?

In order to promote an event, you need to use several different types of channels. A good way to do this is through social media. Posting on Facebook, Twitter, LinkedIn, and Instagram are all great ways to get the word out about what you’re doing. You should also consider posting flyers around town or posting them on local business’s bulletin boards. It’s important that you spread the word early so that people know how to find your event.

After an event, what actions should you take to get results?

If you’re hosting an event, the first thing to do is analyze the data. Identify which areas worked well and what can be improved. Use this information to plan your next event or campaign. Next, contact all of your guests who are on social media. Send them a thank you message with a link to photos from the event. This will encourage your customers to share photos with their followers, creating free advertising for you.

Platforms for setting up an event

There are many platforms for setting up an event, from Facebook to Eventbrite. You can also create a website for your event if you want to go all out. The best platform for your event will depend on what type of event you’re hosting.


Leads are potential customers for your business. They’ve expressed interest in what you have to offer, so they’re on the path to being a customer. Now it’s just a matter of getting them over the finish line! Encourage your customers to enter contests, share events on social media, and participate in local events. This will help you acquire leads, increase your social media following, and grow your business.

Aleksandra Pietrzak
Curator at the National Museum in Poznań, graduate of Art History at the Jagiellonian University and Contemporary Art at the Pedagogical University of Krakow, curator of exhibitions and author of scientific and popular texts. A lover of contemporary art, literature and travel.
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