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The art of collaboration. How to optimize an e-commerce site?

6 minutes of reading
The art of collaboration. How to optimize an e-commerce site?
Category SEO

Having an online store that sells items can be extremely helpful to your business, but if you want to get the most out of your e-commerce platform and convert as many sales as possible, you need to make sure that your e-commerce site is optimized for search engines.

Without this optimization, people looking for something specific on Google may not be able to find your site at all, much less click through and make a purchase. Here are some tips on how to optimize your e-commerce platform with search engine optimization to get more out of your sales efforts.


How to choose an e-commerce platform?

When it comes to choosing an e-commerce platform, there are a few things you should keep in mind.

  • First, consider your budget. There are a variety of options available, from free platforms to more expensive ones.
  • Second, think about the features you need. Make a list of must-haves and nice-to-haves, and compare each platform against it.
  • Third, consider ease of use. Some e-commerce platforms are easier to learn than others, but even the easy ones can take some time to get used to.
  • Fourth, look at customer reviews. The more positive reviews a company has, the better they usually are!

You may also want to contact potential vendors before making your decision so that you can ask any questions that come up during your research. Remember, this is an important decision for your business and will likely be something you’ll have for years to come.

How does SEO optimize your online store?

Search Engine Optimization, or SEO for short, is the process of improving the visibility and ranking of your website on search engines like Google and Bing. By optimizing your site for search engines, you can increase your chances of appearing higher in search results, which can ultimately lead to more traffic and sales.

SEO can help you get more traffic to your online store by optimizing your website for search engines. When people search for keywords related to your products or services, your website will appear higher in the search results. This can lead to more website visitors, and potential customers. By using these techniques as a part of your overall ecommerce strategy, you can see a return on investment within just a few months.

Why improve my ranking?

Only 25% of users look at the other side of the search results. This means that by taking further positions, we lose the ability to reach potential customers. The second problem, however, is much more complicated. Did you know that, according to internet research, around 70% of shopping carts are abandoned. It is worth asking yourself why this is so.

We are already entering the issue of UX, i.e. user experience. Internet users are discouraged if they encounter additional windows that open before proceeding to the checkout, wait too long for the transaction to be finalized or it is too complicated, shipping costs are unprofitably higher, and sometimes the delivery time takes too much time, and all this is accompanied by the problem of slow loading up the website.

By using an optimized website, you can make the trading process more accessible to a potential customer, but you need to maximize the enjoyment of your website. Top sellers need to think outside the box, looking for ways to create a simple and enjoyable experience. Illustrate the buyer how many steps are left to make the transaction, limit the number of pages and additional windows, provide information about the product: its availability, variants, price, promotions, shipping costs or free shipping, and finally configure the page to return to shopping later.

Tip 1: Best practices for keyword research

When you’re starting your keyword research, you’ll want to think about the products or services you offer, and what potential customers might be searching for. Once you have a list of keywords, you can use tools like Google’s Keyword Planner to get more information about those keywords, including how many people are searching for them and how difficult they are to rank for.

Tip 2: Best practices for on-page optimization

When it comes to on-page optimization for e-commerce, there are a few key things to keep in mind. First, make sure your titles and meta descriptions are clear and concise. Second, use relevant keywords throughout your product descriptions. Third, create unique and informative product pages. Fourth, take advantage of social media to promote your products. And fifth, stay up-to-date on the latest e-commerce trends and tips.

Tip 3: Best practices for off-page optimization

Off-page optimization is the process of optimizing your webpages beyond your website. This can be done through link building, which is the process of getting other websites to link back to your website. By building links, you can increase your website’s authority and improve your chances of ranking higher in search engine results pages. Another strategy for off-page optimization is submitting your site to directories. Submitting your site gives it a vote on behalf of the directory’s visitors. A third strategy includes social media marketing, including content creation, like videos or images that are shared on Facebook or Twitter.

What do I need to consider before making changes?

Before you start making changes to your e-commerce platform, it’s important to consider how those changes will affect your website’s search engine optimization. Will the changes make it easier for potential customers to find your site? Or will they make it harder? What keywords do you want to target? How will the changes impact your existing SEO strategy? Taking the time to consider these questions can help you make sure that your changes are more likely to result in increased traffic and sales.

Why is it worth cooperating with an e-commerce SEO agency?

There are many reasons to consider working with an ecommerce SEO agency. One is that they can help you get more out of your e-commerce platform. By optimizing your site for search engines, you can attract more visitors and convert more leads into customers. Additionally, an ecommerce SEO agency can help you track your progress and improve your results over time.

They will also be able to make recommendations on how you can better optimize your site based on keyword research. In the long run, this could lead to increased traffic and higher conversion rates. Additionally, an ecommerce SEO agency can develop a strategy for scaling up the optimization process by assigning different tasks to different employees or departments. In other words, they’ll work in tandem with you so that every part of your business maximizes its potential online.

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Though ecommerce platforms make it easy to set up an online store, they don’t do much to help you stand out from the competition. That’s where SEO comes in. By optimizing your site for search engines, you can attract more traffic and improve your chances of conversion. And the best part is, you don’t need to be a tech expert to get started. With a little effort and some basic knowledge, anyone can optimize their site for better search engine visibility. Allow yourself to develop without stress and establish cooperation with e-commerce SEO agencies.

Aleksandra Pietrzak
Curator at the National Museum in Poznań, graduate of Art History at the Jagiellonian University and Contemporary Art at the Pedagogical University of Krakow, curator of exhibitions and author of scientific and popular texts. A lover of contemporary art, literature and travel.
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