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SEO-Friendly Lead Generation Strategies to Help Grow Your Business

1 minutes of reading
SEO-Friendly Lead Generation Strategies to Help Grow Your Business
Category SEO

When you’re trying to grow your business, there are many different things you can do to bring in new customers and increase sales. One of the best ways to do that is through lead generation, which focuses on attracting potential customers and encouraging them to take action by giving them information about your business or contacting you directly.


First of all: what is lead generation?

Every business, no matter how big or small, is looking for new leads. A lead is someone who has shown some interest in your products or services. A lead becomes a customer after you’ve followed up with them and provided a relevant solution that they need.

How does SEO influence lead generation?

Let’s start with a reminder of what SEO is. These are all activities aimed at improving the visibility of a website in organic search results. Obtaining a high ranking position is a key issue that affects all other metrics. So SEO extends to the fields of computer science, programming, marketing and promotion to help you attract potential customers.

You can’t create a marketing strategy without taking search engine optimization into account. Having an optimized website that ranks on top of popular search engines helps you generate leads and increase traffic. Besides, if you don’t have high rankings on Google, why would people visit your site? And if no one visits your site, how can you expect anyone to buy from you? It’s a simple rule: SEO must precede lead generation and conversion.

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How to increase your chances of getting leads?

Creating an effective landing page for your content marketing campaign

You’ve got your killer content idea, you know what you want it to be about, and now you need a landing page that can convert traffic into leads. A landing page is essentially any web page with a specific purpose—generally designed to get visitors to take an action. For example, if you own an online store, then your homepage would be considered a landing page because its main purpose is to get customers to buy products from your site.

How to get more organic search traffic with PPC advertising

PPC (or pay per click) is a great way to reach more potential customers. More traffic, more leads, and more conversions means greater revenue for your business! PPC advertising helps you get in front of people who are actively looking for your product or service at that very moment. This type of marketing doesn’t require any sort of long-term commitment or investment—you only pay when someone clicks on an ad. If you want to test out how well certain keywords work with your target audience, it’s a fantastic option.

How to get started with influencer marketing campaigns

If you’re wondering how you can use influencer marketing campaigns to help grow your business, take a look at your current customer base. Do they share interests with anyone else? Do they have any social media profiles or blogs of their own? Perhaps these people would be interested in reviewing some of your products and spreading the word about them if you offer them free samples in exchange for blogging about their experience. Remember that influencers won’t promote just anything, so make sure you have an awesome product first!

How to conduct an inbound marketing campaign

An inbound marketing campaign aims to bring in targeted leads by making you look like an expert and a source of valuable information. The most basic way to conduct an inbound marketing campaign is by creating content that educates your audience about a specific topic. Next, you drive traffic to your site via SEO strategies and social media. As visitors land on your site, you market your products or services by providing helpful content. You also encourage people to subscribe to your email list so you can continue sending them helpful information (and eventually sell them something). If done correctly, it’s a win-win for everyone involved.

Start generating leads with viral content and earned media

The foundation of generating leads is providing highly relevant and valuable content to your prospects. A great way to start getting people talking about your company is through viral content. With earned media you are creating something of value and allowing other people or organizations in your industry to talk about it or share it. This can be done through press releases, social media interactions, case studies, testimonials and more.


In today’s market, there is a huge demand for qualified leads. In fact, 80% of sales people say they don’t have enough leads coming in. The question you need to ask yourself is if your company is helping generate these leads or not. If not, start looking into some SEO strategies and see if that helps your situation.

As mentioned above, generating more organic traffic will help increase lead generation as well. So when it comes down to it… you need both quality content and high quantity of traffic from search engines (especially Google) in order to get more business.

Aleksandra Pietrzak
Curator at the National Museum in Poznań, graduate of Art History at the Jagiellonian University and Contemporary Art at the Pedagogical University of Krakow, curator of exhibitions and author of scientific and popular texts. A lover of contemporary art, literature and travel.
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