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SEO for e-commerce. Is it worth starting a blog for an online store?

6 minutes of reading
SEO for e-commerce. Is it worth starting a blog for an online store?
Category SEO

You may have heard that blogging is great marketing technique, but you may be wondering if blogging will help your online store. Let’s explore the benefits of e-commerce blog for your sales!


What is e-commerce SEO?

As more customers turn to the internet to purchase products and services, understanding how to make your online store appealing for search engines can be one of the most critical factors in its success. An e-commerce store relies on online search results as its primary way of generating traffic. E-commerce SEO, on the other hand, is the process of optimizing your website to rank higher in organic search results for specific keywords relating to products and services you offer.

The benefits of blogging for an online store?

The Internet has created new communication models, and technological advances allow us to meet almost any need in a faster and easier way. Bloggers together with readers contribute to the content, and what is more valuable – they jointly define its exposure and character. Everyone is active, there is no passive audience. Therefore, we blog to enable access to reliable information and to become an opinion-forming medium in a given environment. A blogger is an opinion leader.

Audience growth

There are many benefits to blogging for your online stores. It will help you understand who your audience is, what products they like, and what questions they have about products. This information can then be used to grow your brand. Think of it as an analytics tool that doubles as marketing, which can’t be all that bad.

Content creation

The blog will allow you to present yourself from a different side. You can show that not only sales count for you, but also a high level of user experience. You can publish interesting content related to your industry, establish cooperation with influencers or experts. What’s more, blogging gives you the opportunity to create and post valuable reviews about products. Reviews are crucial in e-commerce as they help increase conversion rates and create trust between buyers and sellers.

Developing authority and trust

One of the best ways to establish authority and trust is to start blogging about your industry. Whether you do it on your own blog or post to one that is specifically focused on e-commerce, it doesn’t matter. Think of each blog post as an opportunity to develop rapport and then build trust with those who may become customers in the future.

Define your digital marketing strategy

Choosing the right digital marketing strategy can seem daunting, but is vital to your success. In order to see significant success online, you need to consider what kind of traffic you want and how well you can reach your target market. There are a number of different strategies that will be better suited than others depending on what you’re looking to accomplish.

Set goals

Start with your goals. How do you want your e-commerce store to achieve more sales or what marketing activities would help drive increased traffic to your site? You should also set up your goals for the blog. Do you want to grow an e-mail list, gain more brand awareness, educate people about something new in the industry? All of these are valid goals for an online store and blog content.

Research the competition

Researching the competition is critical to help understand the market and what your prospects are looking at when they visit your store. Research should be done across all sources. See who’s ranking above you on search engines, what social media channels people use most, which blogs they read and participate in, and see if anyone is publishing anything similar to your idea or product.

Audit your site

An SEO audit can help identify the weaknesses of your site and determine how best to improve its performance. You should consider an audit if you are starting an e-commerce website, or have already launched one and want to make sure everything is optimized. But don’t just assume that an audit will be enough – it takes a long time for Google results to update.

Create valuable content

Creating valuable content is the best way to improve your search rankings. By providing engaging content on your blog, you will establish yourself as an expert in your niche. And finally, some of the benefits to starting an e-commerce blog include driving customers back to your site and earning valuable links from other blogs.

What kind of content should you publish on your store blog?

If your online store wants to grow, you need to attract more customers and build strong relationships with them. By publishing content that is related to the products or services that you offer, you’ll attract new clients who will convert into paying customers. And don’t be afraid of including pictures and videos – these are not only great for visual learners, but can also give more value to your website. Interview people in the industry. In this way you will show that you count in the environment, which will encourage new recipients. Additionally, you will create inspiring content that will expand your reach. Additionally, by showing an opinion on the market, such as whether certain products are worth buying or not, you can also increase conversions.

Take care of visual interface

The content, although a key element, must have adequate support. It is the website interface. Remember that it must be as intuitive for the recipient as possible, but also visually interesting. So use sliders, animations, illustrations, videos – of course, everything in moderation. Remember that the better is the enemy of the good.

Include social sharing buttons on product pages

Online stores need to make sure they have social media sharing buttons on product pages in order to generate shares from the consumer. This will make your products more visible and increase brand awareness. Furthermore, online stores should integrate share buttons across their entire site for maximum visibility.

Use internal links

What will certainly help in optimizing your website is one of the on-page actions, i.e. in the structure of the website itself. Of course, we are talking about internal linking. So use the breadcrumb menu options, such as filtering, categories, and subcategories.

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Last thoughts

For e-commerce owners, taking the time to produce high quality blog posts that are relevant to your products or services can be one of the best investments you can make. Not only does blogging about your products help shoppers find what they’re looking for in stores (especially if you have an online store), but it’s also a great way to expand your reach. Make sure you take the time to create fresh content on a regular basis and use links liberally throughout your posts.

Aleksandra Pietrzak
Curator at the National Museum in Poznań, graduate of Art History at the Jagiellonian University and Contemporary Art at the Pedagogical University of Krakow, curator of exhibitions and author of scientific and popular texts. A lover of contemporary art, literature and travel.
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