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Running an online store. Why is it better to outsource it to an SEO agency?

6 minutes of reading
Running an online store. Why is it better to outsource it to an SEO agency?
Category E-Commerce

Taking care of your e-commerce business in-house can be tiring and draining, especially if you don’t have the resources to do it well. While you might have the tools and the knowledge, as well as the time to dedicate to it, there are things that are better left to experts – and that’s where ecommerce SEO agencies come in. If you run an online store or want to start one soon, you should consider outsourcing your e-commerce needs to an expert.


Who is the modern consumer?

The modern consumer today has been conditioned to a screen-based lifestyle. Increasingly, we expect instantaneous results and convenience. Businesses need to focus on making their website as user-friendly as possible, in order to keep up with consumers’ expectations of instant gratification. It’s no longer enough for your site to be informative: you have to offer the customer what they want fast.

What is e-commerce?

E-commerce is the buying and selling of goods or services online. It offers a fast, easy, and convenient way to buy goods or services, typically on the internet. There are both advantages and disadvantages.

One of the greatest benefits of purchasing goods online is convenience: customers can search for items from the comfort of their home or office computer then purchase these items from websites that offer 24/7 customer service and fast delivery options. Another advantage is the ability to find bargains and deals that might not be available in physical stores. Customers also have the opportunity to comparison shop between different retailers who offer similar products at various prices.

The main disadvantage of e-commerce is having less tangible experiences such as trying on clothes before you buy them or getting help selecting a product from a knowledgeable salesperson. Also, it’s often difficult to compare prices and return policies because each retailer uses a different system. Finally, there is always the risk of identity theft when shopping online.

One way companies mitigate risks when running an online store is by outsourcing it to professional e-commerce SEO agencies.

What is Search Engine Optimization?

This is the process of improving a website’s visibility in search engine results pages by increasing the number and quality of backlinks to the site. A good strategy can lead to higher visitor traffic, conversion rates, and even increased sales. In order to be found on Google and other major search engines, your site needs to rank high enough for a user’s search query.

What does the agency do?

Agencies offer a complete service for businesses that sell products or services online. From taking care of the search engine optimization, to marketing and promotion, to customer service, we have all bases covered. Professional website development team creates fresh, relevant content daily and ensures that your business is well represented across the web and in search engines. They handle everything from keyword research to competitor analysis so you can concentrate on what matters most: running your business.


  • The SEO agency offers a wide range of tools and specialists, ranging from IT to marketing and promotion. This holistic package consists of a full range of activities that take into account every aspect of your website.
  • In the event of self-optimization, you may unknowingly get in trouble with search engines or face penalties imposed by them. The agency will protect you from unethical and illegal practices. It will also take care of the security certificates on the website to keep its users safe.
  • Optimization takes a lot of time, so outsource it to professionals to save you from constant need for changing tactics as algorithms and practices change.
  • Over the long-term, SEO activities will not damage your website like a paid PPC advertising campaign. The smart move is to invest in an organic strategy that lasts for much longer and doesn’t run out with funding.
  • It will be easier for you to start selling internationally. Global strategies, although based on the same principles as traditional optimization, requires much more knowledge and skills. First of all, you should follow the market, know the language of the selected country, as well as the customer’s needs. The agency has the tools and experts to do this.
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How does SEO affect your bottom line?

Optimization process has a significant impact on your bottom line. Many businesses go out of business without even realizing how much their sales were affected by not marketing themselves properly. The reason for this? They didn’t invest in search engine optimization, the process that brings customers from the worldwide web to your doorstep. Effective e-commerce strategy has many benefits, including increased customer traffic and higher conversion rates.

How can an agency help you grow your sales?

Agency can not only help you grow your sales by increasing your organic search traffic, but they are also able to analyze and help optimize the conversion rates of your online store. This way, you’ll be able to increase the number of orders coming in through your store. Plus, agency staff will help take care of all technical aspects related to running a business on the internet. You don’t have to worry about your website going down or any other type of technical error that might affect your revenue stream.

What is a merchant account?

A merchant account gives the company their own bank account in which transactions are processed. A merchant account is necessary for any company that receives a payment for goods or services. The most common types of credit card transactions use a merchant account, such as online banking, online shopping, and airline booking. In order to run a business that takes payments on the internet or telephone lines, you will need a merchant account.

What are the different options for outsourcing your e-commerce marketing needs?

Most companies have a variety of options when it comes to outsourcing their e-commerce marketing needs. Some companies choose to employ an in-house marketing staff, while others hire freelance marketers. The most popular method however, is using SEO agencies to run your online store marketing campaign. It is the most affordable and best option for small businesses who do not have in-house or freelance resources.

In conclusion

While starting your own e-commerce website might sound appealing, it’s always important to have a reliable team behind you in order to get the best results. There are so many aspects that need to be taken care of and one person can’t do it all by themselves. With an agency, they will know exactly what they’re doing because they specialize in it. If you want to grow your business through online sales, then hire someone who knows how!

Aleksandra Pietrzak
Curator at the National Museum in Poznań, graduate of Art History at the Jagiellonian University and Contemporary Art at the Pedagogical University of Krakow, curator of exhibitions and author of scientific and popular texts. A lover of contemporary art, literature and travel.
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