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Link building SEO. Top myths and how to avoid them?

6 minutes of reading
Link building SEO. Top myths and how to avoid them?
Category SEO

Online businesses should be focusing their time and energy on creating high-quality content that customers want to read, rather than on creating backlinks. Of course, we’re not saying links are useless. Quite the contrary, they’re the foundation of any good link building strategy. But there are many common misconceptions about how to build links effectively that can waste your time and money – not to mention hurt your search engine optimization efforts in the long run – if you don’t educate yourself properly first. Here are some of the most persistent myths in link building and how to avoid them.


Link building refers to an organic method of acquiring hyperlinks from trusted sources for creating effective backlinks that will make your site more relevant in search engines’ results pages (SERPs).

The process includes acquiring links from websites that have high authority, so that it can improve your site’s overall online visibility by increasing its link popularity. This can be achieved through a number of ways such as guest blogging, social media marketing or content marketing.

In order to create successful backlinks, you need to understand what makes a good link and what doesn’t, otherwise you may get penalized by Google which is not at all beneficial for your business or website.

Top myths

Myth 1 – Links should only come from the same domain

This is a big no-no in Google’s eyes. In fact, links from different domains are often more powerful than they are from domains on your own domain – because they show that others think you have value! So don’t be afraid to reach out to influencers who are not on your site or network, but could still help with your business goals. And if you do get a link from another site, make sure it passes link juice back to yours by using 301 redirects for permanent links or rel=canonical tags for temporary ones.

Myth 2 – You should buy links that are higher quality than the ones You have

Don’t do it, it’s a waste of money! If you want quality links you should concentrate on generating them with your own great content rather than on buying something cooler from some other website owner. Always remember that if you are not getting any links then you are going to have a very hard time ranking your website in search engines without some more help from other websites that have high quality backlinks pointing at your site. This is why it is so important to make sure that you build up as many quality links as possible. It will take time but it will be worth it when you see your rankings start to rise.

Myth 3 – Free vs paid media outreach

When it comes to link-building outreach, some prefer to reach out with free services. While others prefer using paid opportunities such as: media buys, sponsored posts, PPC campaigns and direct advertising channels. So when it comes down to either free or paid media outreach strategies in link building are they truly different or is there a place for both types of methods in your link building strategy?

The answer to that question depends on a few factors including your niche and budget but overall we feel that there’s no real difference between using one method over another as long as you know what you’re doing. The most important thing here is knowing who you’re reaching out to and what content will be shared on their site which will ultimately drive traffic back to yours.

Myth 4 – Links only work when they point to the homepage

According to Google, external links coming into your site with relevant anchor text pointing to a page other than your homepage can be a sign of quality content that makes it more likely for your site to appear at the top of search results. In fact, certain authoritative sites can help drive natural traffic your way if they link directly to one of your posts or pages, even though you’re linking from within a post rather than on your homepage. So while it’s important to include links back to your homepage in all of your marketing efforts, don’t feel like you have to limit yourself to including only links back to your homepage. As long as you have good reasons for including those links, then there are no rules against doing so!

Myth 5 – 301 redirects are better than nofollow

301 redirects are a must-have for off-site SEO, but many believe they improve your search rankings. This isn’t quite true! Only links on relevant pages will positively affect your search engine rankings, so keep using no follow attributes on every redirect that doesn’t go to an affiliate or product review site or similar content that is beneficial for backlinks from other sites and directories. The no follow will prevent spammy link quality, keeping Google happy with your website’s ranking history.

Myth 7 – Anchor Text Affects Search Rankings

At a basic level, it’s not necessary to have keyword-rich anchor text in order for your site or page to rank in search engines. The onus is on you, as a webmaster, to create compelling content that people want to link back to. Whatever you do, don’t go out of your way trying to get links with specific anchor text; especially those that are stuffed full of keywords or repeated over and over again in an attempt at gaming Google’s algorithm.

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Last words

The process of creating your backlinks plan will probably take a few weeks, so don’t worry if you haven’t had time yet to get started! It might seem like a big job, but it will go a lot more smoothly once you understand all of your options and actually start writing content. You can also jump in whenever you have extra time—the important thing is that you keep track of what you do as you build links over time. This way, when it comes time to evaluate whether or not your links are working for your site, you’ll be able to make informed decisions about which strategies are worth continuing and which ones need some improvement.

Aleksandra Pietrzak
Curator at the National Museum in Poznań, graduate of Art History at the Jagiellonian University and Contemporary Art at the Pedagogical University of Krakow, curator of exhibitions and author of scientific and popular texts. A lover of contemporary art, literature and travel.
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