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Is SEO needed when sharing images on a website?

7 minutes of reading
Is SEO needed when sharing images on a website?
Category SEO

When it comes to creating an engaging online experience, one of the key components is optimizing your images. Images are a great way to grab attention, break up content, and create visual appeal. But if they’re not optimized correctly, they can slow down your website, increase your bandwidth costs, and even make your content look unprofessional. In this blog post, we’ll show you how to optimize your images for maximum engagement and get the most out of your visuals.


What is optimization and positioning?

SEO refers to a series of techniques designed to ensure a website achieves high rankings on search engine results pages. This is a long-term endeavor, not an instantaneous event. It has two components: technical – on-page, and promotion – off-page. Search engine optimization is an important factor for increasing the visibility of your website and improving its rank. It helps to draw more visitors to your site and to increase the likelihood of them engaging with your content. It is important for businesses to use optimization strategies to make sure that their online presence is as effective as possible.

Multimedia – the basis for the content on the website

In the digital age, multimedia is essential to making a lasting impression on your audience. Without images, your website and other online platforms would not be nearly as compelling as they could be. It is an important part of the content mix for any website, as it adds visual and audio elements that can grab a reader’s attention.

There are a variety of different types of multimedia that you can use to add to your website. These include images, videos, audio files, infographics, animations, and more. Each type of media has its own unique advantages and drawbacks, but they all contribute to making a website visually appealing and engaging. Images are important both on-page and off-page SEO.

Understanding the importance of image SEO

It’s no secret that visuals are an important part of any website. In fact, a good image can make or break a website. That’s why it’s so important to optimize your images for maximum engagement. Image optimization is a way to improve the visibility and ranking of your images on search engines, such as Google and Bing. The goal is not only to improve the user experience, but also to communicate with web robots that affect the indexing process of our website. Google Images is an area that is still neglected, but has great potential.

Why do you need image optimization at all?

Still having doubts?

  1. Positioning strategies also apply to Google Graphics, which provides an additional boost to website visibility. Image searches account for over 30% of all web searches. In addition to being a source of content, graphics now impact the traffic of websites.
  2. You can shorten the time it takes to load a page. The basic Internet metrics: LCP (Largest Content Paint) and CLS (Cumulative Layout Shift), which are concerned with the size and weight of images on a web page. The quality of files can be affected by compression, which is one of Google’s ranking factors.
  3. The optimization of graphics is also a means of communicating with search engine robots indexing our website. By receiving a package of information in the form of an image’s name, description, tags, tags, the robot can better understand the image and can thus speed up the indexing process.
  4. It can help you build a better connection with your audience. People are more likely to engage with visuals, and by optimizing your images, you can ensure that your message is seen and heard.

Image SEO step by step

Here are the steps for optimizing your images for maximum engagement.

Name and description

When optimizing images, the first step is to give them meaningful names. This helps search engines and viewers to better understand the content of the image and its relevance. The file name of the image should contain the main keyword of the topic it covers. Additionally, adding keywords related to the content of the image can help increase its visibility.

It’s also important to provide a brief description of the image. The description should include both an overview of what the image is depicting as well as any relevant information or context surrounding it. For example, if an image contains text that could be read in more detail elsewhere, the description could include a link to that page.

ALT Tag and Title Tag

It is an HTML element used to describe an image on a web page. It is most commonly used to provide a text alternative for search engine crawlers, so they can understand what the image is about. ALT is read by programs used by blind people or people with a very large visual impairment. So this is an added advantage.

It’s just the title of the image you see when you hover over it. This is a type of auxiliary text that is slightly less important than the ALT attribute. It is also available in the source code of the page right after the ALT element. Remember that it must be as natural as possible and have keywords. However, it is worth noting that the title of the photo cannot be the same as the alternative description or the name of the image file.

Size and format

When it comes to size, bigger isn’t always better. You want to make sure that your images aren’t too big, because they can slow down your page loading times and make your website less user-friendly. The ideal size for a web image is usually between 70 KB and 150 KB. If you are using a lot of high-resolution images, then you might need to consider reducing their file size. There are a number of tools available that can help you do this quickly and easily.

When it comes to format, the most commonly used formats for web images are JPEG, GIF and PNG. Each of these has their own strengths and weaknesses. JPEGs are great for photographs, while GIFs are best for simple images with fewer colors. PNGs are best for larger images or those that need to be compressed but still retain high quality. You should also be aware of different sizes and ratios when it comes to images, as this will affect how they look on different devices.


The quality of the images you use on your website is very important. Poor quality images can have a negative effect on your SEO, as well as your overall user experience. When optimizing your images, make sure that they are high-quality and visually pleasing. This means that they should be crisp and clear, with vibrant colors and good composition.

Tips. Additional elements that support positioning

  • Image map. In the process of indexing the site, the sitemap is particularly useful, also in terms of graphics. It is a collection of information about the images that can be found on your site. In this way, you streamline the whole process and send Google a message that it is worth visiting you more often.
  • Structured data. You can include extra information such as the image size, resolution, copyright information, the photographer or artist’s name, the geographic location of the image, and more. This information can help search engines to properly index your images and allow them to appear in search results more accurately.
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Image optimization is an essential part of any successful website, and it can have a huge impact on your search engine rankings, user experience, and overall success. By taking the steps outlined in this blog post, you will be well on your way to optimizing your images for maximum engagement.

Start by understanding the importance of image SEO, then move on to name and description, ALT tag, title tag, quality, size and format, and image map. Finally, make sure to use structured data as an extra layer of optimization. Following these steps should help you get the most out of your images and make them more engaging for your users.

Aleksandra Pietrzak
Curator at the National Museum in Poznań, graduate of Art History at the Jagiellonian University and Contemporary Art at the Pedagogical University of Krakow, curator of exhibitions and author of scientific and popular texts. A lover of contemporary art, literature and travel.
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