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Is acquiring SEO backlinks still popular?

9 minutes of reading
Is acquiring SEO backlinks still popular?
Category SEO

Optimizing your website according to the algorithms and metrics set by Google is highly essential for it to acquire a better and improved ranking on the search engine results page.

Every year, Google may make some changes in its algorithms which can yield a new set of SEO practices and strategies but it will never diminish the importance and necessity of seo backlinks which are still being used by websites widely.

Backlinks can come in extremely handy in increasing your organic reach across search engines which is why you must not neglect its use despite the constant inventions and new additions in the sphere of SEO practices.


SEO backlinks are links that direct a web user from one website or web page to another. They are also referred to as one-way links, inbound links, or incoming links because they drive traffic to a website. Many search engines including Google rely heavily on the clicks and visits being received by a website through backlinks and use the metric to rank the website in the search results page accordingly. When a website can gain more visits through backlinks, they also get higher organic visits or traffic to their website which increases their search engine ranking as well. This provides enough evidence that the seo linkbuilding strategy is still important for the growth of all websites and so shall it be for the coming years as well.

Using backlinks is essential because when websites gain users through these links, it denotes search engines including Google that the content available on the website is highly valuable and relevant to many users which is why they need to rank the website higher so that it can be visible to more users and more users can have access to the content and the website. Not only that, but backlinks can also establish the value, credibility, and usefulness of the website. Therefore, learning how to acquire backlinks cannot be overlooked no matter how many new search engine optimization techniques and approaches are introduced.

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Google’s first-ever algorithm was PageRank and backlinks have been a part of the Google search engine algorithms ever since then. This point in itself is enough to justify the importance and need for backlinks even in today’s changing times and changing algorithms. Here are some reasons why you must not neglect the use of backlinks.

Improves SEO Performance

  • Almost all search engines like to rank authority sites more than any other site. Authority sites include those websites that receive traffic on their website due to various other websites linking the site which enables that concerned site to receive more organic and valuable traffic.
  • When a website receives higher visits through backlinks, it makes the website appear not only credible but more efficient and informative as well which is why you need to seo black hat linkbuilding if you want your website to achieve these benefits. Improving your website’s SEO performance is highly necessary because you should not be sticking to the old SEO practices and techniques that you have been using for your website’s growth for a long time.
  • This can hurt your website in the long run especially when you are running a website in a sphere where the ranking metrics and algorithms are never stagnant.
  • This also implies that your SEO practices should never be stagnant but changes in algorithms call for improvisation of your SEO strategies and do not imply ditching your existing SEO strategies which is why you must be well acquainted with how to acquire backlinks so that you can get more visits to your website enabling other popular websites to link to your web page.

Increases Website Crawlability

  • For your website to become visible to search engines and to receive a higher ranking, you need to understand that it is not just about using the right keywords and phrases but it is also about using backlinks so that search engine crawlers can crawl through your website more effectively.
  • When your website is being crawled more easily and effectively, it enables a website to become increasingly visible to search engines so that your search engine ranking can increase and improve furthermore. Understanding what backlinks are is extremely essential if you are serious about increasing your website’s search engine visibility and want search engine crawlers to crawl your website more easily and effectively.
  • You have to remember that when it comes to your SEO practices, the technical aspect must be given as much importance and attention as on-page SEO because without focusing on the same, search engine crawlers may have difficulty crawling your website and this can hurt your website’s chances of becoming visible to search engines. Your website should also be able to be properly rendered and indexed by Google and other search engines so that it can be found and discovered.
  • When you use seo black hat linkbuilding as part of your SEO strategy, you increase your chances of website crawlability. Therefore, you have to ensure that you can use link building strategy and grow the presence of backlinks so that more websites can link to your website.

Enhances Search Engine Ranking

  • Every website owner understands the importance and necessity of a higher website ranking on the search results page. It is when a website ranks higher, they can gather and accumulate more people to their website and this allows them to not only gain higher traffic but also increase their conversion rates and lead generation.
  • An increased and improved search engine results page ranking can have a tremendous amount of unlimited benefits for your website which can enhance your website’s credibility and reliability as well. Having an effective and useful seo linkbuilding strategy can bring more external traffic to your website which is not limited to your target audience because when other websites add links to your webpage, users feel eager to click on the links and be open to more information and online content.
  • When your web page is linked by other websites, it makes search engines believe that your website is reliable for users because it is being recommended by other website owners too. Hence, this makes your website appear more trustworthy to search engines and they will be more than willing to rank your website higher so that increased online users can find your website because the increased audience is not only beneficial for your website but their search engine performance as well.
  • Hence, you must strive to gain more knowledge and understanding of how to acquire backlinks so that your website can enjoy a better and enhanced search results page ranking.

Increases Your Website’s Diversity

  • When you initially open a website, you might have developed some strategies and techniques that can enable you to attract your target audience to your website. However, as time goes by and you have been in the online sphere for a long time now, you need to expand beyond your target users and try to accumulate more users to your website.
  • When you use the seo linkbuilding strategy for your website, you can use various backlinks and attract more users because other websites will be linking to your website as well. As a result, the visibility of your website won’t be limited only to your target audience but also to the audience of the website who have linked to your website.
  • This will lead your website to gain more visits through organic traffic and hence, your website will be gaining visits from a diverse amount of traffic from different parts of the world and different corners of the internet. This is the reason why many successful websites do not ignore the use of backlinks.

Increases Conversion Rates and Revenue Generation

  • You may have seen many business owners start a website and use seo backlinks to grow their offline business. Running a website to market one’s offline business has become a highly popular practice in the modern age because without a website, it can be hard for a business to grow its brand awareness among its target audience.
  • When there is a lack of brand visibility and brand awareness, it can be difficult for companies to get their brand known no matter how good their products and services may be. As a result, not having an online presence to build brand awareness and reach their target audience can be a huge disadvantage for business owners.
  • Having a good online presence on the flip side has many advantages even though it may mean that you will have an added and increased responsibility of operating and maintaining the website. However, you can always solve this crisis by hiring a good website developer or SEO agency who can maintain the website for you.
  • Having a good seo linkbuilding strategy for your website enables you to drive more organic and referral traffic which increases the possibility of your business gaining higher conversions. When you have increased conversion rates and receive higher traffic, you will also see an improvement and increase in the lead generation and revenue generation of your business.
  • Hence, it is highly essential to ensure that you can take care of these things and try to get a better comprehension of what are backlinks so that you can increase the efficiency of its use and thereby improve the overall performance of your website.

These are the various benefits of using backlinks for your website and also the reasons why you should not refrain from developing an effective seo linkbuilding strategy for your website.

Bottom Line

Many SEO strategies come into existence once Google announces some updates in its search engine algorithms but amidst these changes and developments, the necessity and importance of seo backlinks never diminishes. It has been there since the first algorithm update by Google and other search engines and it will continue to remain a significant part of SEO in the coming years too. Hence, if you are developing an effective strategy related to your website’s SEO practices, do not forget to add backlinks.

iCEA Group

As a leading international digital marketing agency established in 2007, we have consistently set the standards for traffic acquisition and conversion. We proudly host Poland's largest technical department, staffed with highly skilled SEO, SEM, and UX specialists with years of experience. Our offer knows no borders! As evidenced by our successful campaigns in not only the Polish market but also in India and the United States. Driven by our dedication and expertise, we empower our clients to achieve online success.

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