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Information worth one’s weight in gold. What is Google News and what SEO techniques does it need?

6 minutes of reading
Information worth one’s weight in gold. What is Google News and what SEO techniques does it need?
Category SEO

News, news and more news! Keeping up with it all can be a daunting task, especially if you don’t have time to read each article as it’s published. If you’re running a website or blog, you can always link to the articles that are most important to your audience, but what if your visitors want to read the entire article without leaving your site? Google News gives you this option and by using the right SEO techniques, it can help you grow your business by increasing traffic and drawing potential customers who are looking for exactly what your website has to offer.


What is Google News?

Google News is a service from Google that provides up to date news related to your search or area of interest. It is a source for both professionals and the general public, with topics ranging from sports to business and everything in between. It is worth knowing that the Google News feed is personalized in terms of users’ intentions and their location.


Having a page on Google News is an excellent way to increase your website traffic and visibility. This can be accomplished by utilizing SEO techniques, such as using keywords, writing engaging content, and staying up-to-date with the latest news. It can also help you with branding and trustworthiness. When people see that your organization is involved in what’s trending, it will make them more confident about working with you. By keeping up-to-date with the latest trends and events, you can keep visitors engaged and reading more of your content.

How can you add a page to Google News?

In the first place, let’s take a moment to emphasize that you cannot get there by yourself. A number of Google criteria need to be met, and this doesn’t always guarantee your appearance on the front page. As a first step, the website must be an informational site (blogs, guides, and company websites do not work here). However, if it deals with news, making sure that the publication date, the author, title, and category are correct are essential.

The importance of being verified

Google News is one of the most powerful tools you can use to get your website seen by journalists and published on news sites. The first thing you need to do before getting started is make sure your website has a verified badge from Google News, which tells journalists that it is trustworthy and credible.

Ranking factors

In order for our website to function properly, it must meet several technical requirements, such as:

  • having a subpage about the author of the publication and the nature of his activity,
  • narrowly defined thematic requirements,
  • list of authors publishing materials,
  • site map (sitemap-news.xml),
  • intuitive interface,
  • mobility and responsiveness,
  • regularly adding content longer than 80 words,
  • static urls.

After this, we can apply to join the Publisher Center and wait for verification, which can take up to 60 days. To join, add categories, languages, ownership, contacts, distribution, and tracking information.

For Google, transparency means the credibility of the sources we use. Information must be useful for the average person considering page authority. The global information system’s diversity and constant evolution are responsible for this. Thus, you should pay attention to your response time to news, frequency of publications, updates, page loading speed, SSL certificate, appropriate title, headers, multimedia, and inbound links.

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Tips for increasing newsworthiness of your website. Consider using

Author tools

Try using these author tools to make your blog posts more visible on Google News. Some of the tools include the ability to schedule future posts, a way to compare how well you rank against other authors in the same category and an analytics dashboard for understanding your website traffic. hese are just some of the many features available with Google News.

Article directories

If you want to create a successful blog, it is important that your content is discovered by search engine. Google crawls the internet and surfaces articles from top-notch websites through its algorithm. It is important to take advantage of this opportunity and submit your articles to the right directories. In doing so, you will increase your chances of appearing on Google News.

Social media outreach

We all know that social media has taken over the world and is one of the best tools for marketing your business. Whether you’re tweeting, Facebooking, or Instagramming, it’s important to understand how these platforms work and how you can use them to your advantage. These actions help to create engagement between the two pages and let people know about new updates on both sites.

Freshness algorithm

It helps Internet users discover current events, including political, economic, sports, musical, and cultural happenings within a country or worldwide. In response to the vast amount of new content on the web, the search engines introduced the feature.

Google analyzes the date the page was created, checks the number and frequency of changes within it (updates), examines the speed of page change, checks the rate of creating new pages and subpages, analyzes the validity of backlinks to the page, and consequently creates a ranking list.

How to optimize content for freshness?

  • First of all, first come, first served. So you have to become a reporter within your own field.
  • Take care of content updates, check Google Analytics and Google Trends for this purpose.
  • Use the timestamp to mark the expiration date of the information. It is useful because of the search engine robots that evaluate our content.
  • Create a calendar of your publications to influence click-through rates and keep traffic on the site.
  • Connect your social media site to find topics faster and stay up to date with your users.

In conclusion

In conclusion, a lot of people overlook the importance of their website when it comes to getting the word out about their company. If you want people to know about your business, don’t forget to take care of your Google News and SEO needs. It can be hard to keep up with all that goes into creating a website these days, but this information is worth one’s weight in gold. You might not see immediate results, but they will come eventually if you continue taking care of your site as you should.

Aleksandra Pietrzak
Curator at the National Museum in Poznań, graduate of Art History at the Jagiellonian University and Contemporary Art at the Pedagogical University of Krakow, curator of exhibitions and author of scientific and popular texts. A lover of contemporary art, literature and travel.
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