Looking to promote your brand through social media advertising? Unsure about the best image sizes on different platforms? Fear not! In this article, I’ll provide you with easy-to-follow guidelines to create top-performing ads. Keep reading to learn about the optimal graphics sizes for your social media advertising campaigns.
Optimizing your Facebook ad campaigns with the right graphic sizes can make all the difference in attracting your target audience. Take note that different ad types require specific image sizes. Here are the recommended sizes for each ad format:
Facebook – example of Media Expert's advertisement
For Messenger Ads, it’s best to maintain a 1:1 aspect ratio, with a recommended width of up to 1080 px. It’s also important to save your graphics in .png format and optimize their quality. Lastly, make sure to give your images descriptive names that accurately reflect what they depict.
YouTube is a powerful marketing platform that can significantly expand your audience reach. To optimize your marketing efforts, ensure the graphics you publish on the platform are tailored to the appropriate dimensions. Here are the recommended image sizes for your YouTube marketing campaign:
Optimizing your Google Ads campaign requires paying close attention to the graphic dimensions of your ads. With flexible display ads, you can choose 1200×628 px or 1200×1200 px. Static banners, on the other hand, provide more options for customization. Here’s a comprehensive breakdown of the recommended sizes for each type of banner:
Square and rectangular banners:
Mobile banners for smartphones:
It’s important to note that the maximum file size for Google Ads image ads is 150 KB. Furthermore, there are several Google Ads graphic banner sizes available regionally, such as:
In addition, Google also provides specific recommendations for the sizes of Discovery Ads, such as:
When creating Gmail Ads, focus on the following graphic dimensions for optimal results:
Lastly, for local ads, Google recommends the following sizes:
search results - Google Ads sample advertisements (ovens)
Are you planning to launch a marketing campaign on TikTok? Want to make your ads more appealing to your target audience? Paying attention to the image size of your shared content can significantly impact your ad’s success. To ensure your In Feed, Brand Takeover, TopView, and TopView Lite ads look great, use 1080×1920 px size. Similarly, for your profile picture, the ideal size is 200×200 px.
To run a successful Twitter campaign, pay attention to the graphics you use on the platform. To ensure your visuals look their best, use the right size.
Twitter - Iga Swiatek's profile post
Unlike Facebook, Instagram does not have as many available ad formats. However, you still need to follow the platform’s recommended image sizes to make them attractive on your profile and the main page. Here are the recommended graphic sizes for each ad format:
Instagram - post on Netflix's profile
LinkedIn is an important business tool. To maximize the impact of your LinkedIn campaigns, maintain professionalism and accuracy. And the key to achieving this is by using the right image sizes.
LinkedIn – Amazon company profile
Don’t forget to include Pinterest in your plans to make the most of your marketing strategy. To ensure your ads stand out and attract attention, make sure they have the right size, including:
Pinterest - results for the keyword apartment
Effective social media advertising requires more than just properly sized ads. While size is important, your message, visual appeal, and offered benefits must also be appealing to your target audience. To truly achieve success, your offer needs to capture attention and motivate users to take action. That’s where a professional interactive agency like ours comes in. With our help, you can develop a campaign that not only features great ad sizes and compelling content that encourages users to take advantage of your offer. So why wait? Take the first step towards the success of your business today!
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