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How to use local SEO techniques for the restaurant industry?

6 minutes of reading
How to use local SEO techniques for the restaurant industry?
Category SEO

Do you own or manage a restaurant? If so, it’s important to know how to use local SEO techniques to help make your restaurant more visible to customers in your area. Customers tend to value local search results over generic listings, and if they can find you easily on Google, you’re more likely to be the first one they visit when deciding where to go out to eat tonight. If you want more local customers, pay attention to these tips for using local SEO techniques for the restaurant industry.


Why do you need local SEO?

Customers who are searching for restaurants online are typically looking for something nearby. If your restaurant doesn’t show up in local search results, you’re missing out on potential customers. That’s where local SEO comes in. Local SEO is a set of techniques that helps your website show up in search results.

Geolocalisation – why is it important?

In the restaurant industry, geolocalisation is key to success. By targeting potential customers in your vicinity, you can increase foot traffic and boost your bottom line. The data of those who use Google can be a great source of information on where people are located geographically and what they might be looking for nearby.

Tips on what to implement in your optimization strategy

Start with the on-site SEO

On-site activities are related to the technical structure of the website. Each of the elements listed below affects the evaluation of the website’s quality by robots and algorithms. That is why it is so important that you take care of:

  • friendly url,
  • https protocol and SSL certificate,
  • sitemap.xml,
  • robots.txt file,
  • meta tags,
  • structured data,
  • keywords and phrases,
  • headings and titles
  • internal linking,
  • adaptation to mobile devices,
  • page loading speed.

Write great descriptions and keywords

First, make sure you have a unique and keyword rich title tag for each page of your website. The title tag is what appears in the search engine results as the clickable link. Make sure it accurately reflects the content of that page and includes relevant keywords that searchers might be searching for when looking for a restaurant like yours. It should also include your business name or location so users know where they will be going if they click through to visit your site.

Second, create an engaging meta description that also includes keywords related to your business. You may want to write this separately from the title tag but remember to keep these descriptions less than 160 characters long. These snippets appear below the title tags in search engines and give searchers more information about your restaurant without having to click through.

Next, make sure your business name and location are included in each page’s HTML title tag. This is also referred to as your breadcrumb and it helps users navigate through search results on a site or Google Maps if they’re looking at an area map view.

Create an editorial calendar

Editorial calendars are important for any business, but especially restaurants. They help you keep track of what needs to be written, when it needs to be written, and who will be writing it. Plus, they help ensure that your content is timely and relevant. Here’s how to create an editorial calendar for your restaurant:

  1. Decide what topics you want to write about.
  2. Choose how often you want to publish new content.
  3. Decide on a schedule for publishing new content-daily, weekly, monthly.
  4. Finally, use a tool like Trello or Google Calendar to track everything!

Connect with Google My Business

If you manage a restaurant, one of the best ways to improve your local SEO is by connecting with Google My Business. This will allow you to control how your business appears in search results, and can help you attract new customers. The easiest way to do this is by adding a claim on Google Maps or filling out the required information on Google My Business. By optimizing your business card, you can increase your chances of being found by potential customers who are searching for restaurants in your area.

Here are a few tips on how to optimize your Google My Business listing:

  1. Make sure your business name, address, and phone number are accurate and up-to-date.
  2. Add photos of your restaurant, both inside and out.
  3. Connect with social media accounts that you have.
  4. Submit a link from your website or blog back to your GMB profile.
  5. Encourage customers and staff members to review your business on Google.

Optimize reviews

Online reviews are one of the most important local SEO ranking factors for restaurants. In order to optimize your reviews, make sure you are actively encouraging customers to leave feedback on popular review sites. You can do this by prominently displaying links to these sites on your website and in your physical location. Additionally, make sure you are responding to both positive and negative reviews in a timely manner. This shows potential customers that you care about their experience and are willing to address any issues they may have had.

Optimize your images

Whenever you add a new photo to your website or blog, be sure to include keywords in the file name and fill out the alternate text field with a brief, keyword rich description of the photo. This will help search engines index your images and show them in image search results. Make sure that any photos on your website have a caption so that people know what they are looking at. Keep an eye on how many times people view each photo – if it is getting lots of views, then it might be worth optimizing that picture for search by adding relevant keywords to the file name and filling out the alternate text field with more information about the subject of the photo.

Make a reservation via mobile devices or create an application

Mobile devices are one of the most popular methods for people to search for restaurants, so it’s important to make sure your website is mobile-friendly. You can also create a mobile app for your restaurant which can help you stand out from the competition.

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Local SEO is a powerful tool that can help increase your visibility in search engine results pages, drive traffic to your website, and boost your bottom line. While it may take some time and effort to get started, the rewards are well worth it. What’s more, with so many other local businesses competing for customers’ attention, investing in local SEO now could be the difference between success and failure later on. So what are you waiting for? Start using these tips today!

Aleksandra Pietrzak
Curator at the National Museum in Poznań, graduate of Art History at the Jagiellonian University and Contemporary Art at the Pedagogical University of Krakow, curator of exhibitions and author of scientific and popular texts. A lover of contemporary art, literature and travel.
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