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How to optimize your SEO strategy with interviews?

5 minutes of reading
How to optimize your SEO strategy with interviews?
Category SEO

One of the best and most cost-effective ways to gain insight into your target market and learn how people think, feel, and act, is through surveys or interviews. Conducting successful interviews will give you firsthand, unfiltered information that will be invaluable in creating an effective marketing strategy that’s truly tailored to your audience. Here are some tips on conducting interviews and how to use them to boost your search engine optimization strategy.


Interviews in digital marketing

Interviewing experts in a particular niche is one of the best ways to maximize your search engine optimization efforts. You can target top influencers and build relationships, so when you publish new content, they might share it on their social media channels and link back to it from their website. You can also use interviews as the basis for blog posts or other content pieces by interviewing influencers who have information that you don’t have access to or are too busy for an interview yourself.

Interviews and SEO strategy

It’s becoming more and more important for businesses to have a presence on the internet. And, one great way to increase your search engine optimization strategy is by creating and conducting interviews with experts in your industry. Not only will these interviews help you rank higher on Google’s search results, but they’ll also help you get more traffic from other websites that might want to feature your interviewee.

Interviewee and reader

The best people to interview are those who have authority and influence. This can be an expert in the field, a celebrity, or a thought leader. You should also try to get as many different perspectives as possible, so don’t limit yourself just because you know one person who is perfect for the role. In order for these interviews to rank well on search engines, you need to provide some useful content on each page of your site so that Google will index them properly.

To make sure that readers find the content they are looking for, it is important that you think about who they are and what they’re looking for. If they are researching a topic, then using keywords in the title and body of the blog post will help them find information related to what they’re searching. But if the reader is someone who just wants to be entertained or informed about something new in their industry, then you should try making the subject matter more conversational than informational.

Preparation and execution

It’s hard to know if the person you’re interviewing is going to be interesting and a good fit for the project. So it’s important for you to find the right people and make sure you’re prepared for the interview. It also means that you have to prepare questions and come up with potential follow-up questions in advance, as well as deciding on how much time they’ll spend answering each question. After all of this, it’s vital to take notes during the interview so that later on you can use them for creating content. You might even want to take photos of your interviewer in order to post them online or on social media platforms, which will encourage more shares.

Think about where you want to publish your material

This is extremely important. You have to assess whether it is better to publish the material on your own blog or in the material of your partner, which may allow you to expand your reach and gain a new audience. It all depends on what your end goal is. But if you want more people to read your posts, publishing them on your own website might be the way to go.

Use keywords

In order to optimize your SEO strategy, you will need to include keywords in both the post content and the title of the blog. Using keywords that are relevant to the content of your posts will help bring traffic directly to them. Including keywords in titles is also a great way of attracting more visitors, as these search terms are already at the forefront of their minds.

Maintain your commitment

Your material must be specialized and industry-specific on the one hand, and interesting on the other. Use clear, understandable language, but remember that this is not casual conversation. Make sure you speak clearly, don’t talk too fast or too slow, and stay in the same tone throughout.Keep sentences short, break up paragraphs with lists of bullet points or visual aids like screenshots of an app or a website. Ask interesting questions – you are in charge of the interview (unless you do, you must focus on the answers).

Link building

This will help you increase your link building efforts and improve the quality of links pointing back to your website. There are many reasons why interviews are a great way to build links, such as being able to showcase your expertise, helping people out in a time of need or sharing expert advice on a specific topic.

The most important: share your experience

Share your own experiences during the interview. This is what the readers find interesting.


The best way to optimize your SEO strategy is through in-depth interviews. To do this, you need to ask questions that are relevant and interesting, but also think about what metrics you want the interviewee to focus on when answering. Questions should be tailored to each industry, customer segment and type of business being interviewed. Start writing!

Aleksandra Pietrzak
Curator at the National Museum in Poznań, graduate of Art History at the Jagiellonian University and Contemporary Art at the Pedagogical University of Krakow, curator of exhibitions and author of scientific and popular texts. A lover of contemporary art, literature and travel.
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