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How to lower your Bounce Rate and improve SEO optimization process?

7 minutes of reading
How to lower your Bounce Rate and improve SEO optimization process?
Category SEO

SEO optimization plays an important role in attracting and converting visitors to your website, but there are a few key factors that should be considered when evaluating the quality of your site’s optimization. The bounce rate is one of these factors, and it refers to the percentage of visitors who leave your website after viewing only one page. If your website has an abnormally high bounce rate, then you’ll want to analyze the reasons why this might be happening before making any changes to your site’s design or content.


The way Google ranks sites

Search engine rankings are determined by how often a site is linked and viewed. The more a site is visited and linked to, the higher it will rank in search results pages. Google has a complex algorithm that ranks sites. One of the factors in its rankings is called a bounce rate, which refers to the percentage of users who bounce away from your site after viewing only one page. The lower your site’s bounce rate, the higher it will rank on Google.

What is Bounce Rate?

A bounce rate is the percentage of people who visit your website and immediately leave without taking any other action. It can indicate that a page was poorly written, it’s hard to find what you’re looking for, or if your site is just not providing the right information. In order to lower a bounce rate, you need to ensure that pages are well-written, relevant and easy-to-navigate.

The two kinds of BR

Bounce rate is one of the most important statistics for marketers, so understanding how it works and how you can take control is an absolute must. And there are two different types of bounce rates to consider when strategizing your marketing plans. The first is a session-based bounce rate, which measures visitors who enter your site but don’t interact with anything. The second is a page-based bounce rate, which tracks visitors who visit one or more pages on your site and then leave without interacting with anything else.

The goal for a high bounce rate

Lowering your bounce rate isn’t only beneficial for your page ranking. It can also help you keep the user on your site for a longer period of time, which will ultimately lead to more conversions and higher revenues. Google and other search engines take into account bounce rates when ranking pages on SERPS. The lower your page’s bounce rate, the higher it will be ranked, which means more traffic and better exposure for your business. Beyond SEO, this will help you out in social media marketing as well.

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Before your start

Understanding your audience

The amount of time someone spends on your page or site is determined by the higher bounce rate, which can be caused by factors like a confusing layout or uninformative content. To lower your BR first understand your audience so you can address their needs and improve user experience with relevant content that caters to them. Understanding how to tailor your website’s navigation can also help prevent people from bouncing off because they couldn’t find what they were looking for.

Keyword research is vital

Keyword research is the most important part of optimizing a blog post. In order to lower your bounce rate, make sure that you include searchable keywords in the post title, lead sentence, and throughout the post content. Add these keywords where it makes sense by focusing on what readers might be looking for in Google when they find your blog.

Google Analytics will help you identify what keywords are most popular among visitors, so if your main objective is traffic you should optimize for those keywords. If users are spending more than four seconds on your page it means they found something they wanted to see and don’t have any intention of leaving soon.

Building backlinks

Check your links profile before you improve bounce rate. First you want to see what backlinks are pointing to your site and how many pages they’re pointing to. You can view all of your referring sites on Google Analytics by clicking on Referring Sites under Overview in the left sidebar. If your goal is to increase page views, then you need to find out which backlinks are sending traffic but not leading them to other pages on your site.

User Experience and Domain Authority

A Domain Authority is a good indicator of how easily your website will rank in the search engines. While this metric is not an absolute, it does give searchers some insight into the reliability of a site they’re visiting. A high authority may also have higher indexing weight, which means that when you optimize your site with keywords, you’re more likely to be listed higher in Google’s natural results. Which affects on Bounce Rate as well.

What you should do if your page has a high bounce rate?

If your site has a high bounce rate, then it means visitors are not engaging with your content. This can mean that people find your content irrelevant or too hard to access. There are several things you can do to improve this.

Consider your content strategy

In order to achieve a lower bounce rate and higher ranking, it is important that the quality of your blog posts be content rich. The more time you put into your posts, the higher they will rank in search engines. Further, there are several steps you can take that will also impact your BR. These include understanding what type of content brings people back to read more, create engaging titles and tags for each post, as well as publishing new content regularly.

Write engaging titles and use H1 tags

The first thing your blog post needs is a catchy title. A good title will get people to stop scrolling and click on the link, which will lead them straight to your content. The next important step is making sure you use H1 tags (i.e., the text that shows up in bold), so it’s clear what the post is about for both search engines and readers scanning titles.

Use strong CTAs

No matter what industry you are in, your website should be optimized for SEO. One great way to do this is by adding a strong call-to-action. What is a call-to-action? CTAs or calls-to-action are requests that direct visitors to do something like buy now, sign up or watch this video. With so many sites vying for people’s attention, it’s important for yours to stand out.

Delete unnecessary pages

Deleting unnecessary pages from your website will not only help with BR, but it can also make the site seem more professional. For example, if you have an about page that is not required for your business, it may be best to remove this page and replace it with a more practical page on your services. To get started, try using Google Search Console. You’ll be able to see what pages are viewed by most visitors as well as which ones are seeing high bounce rates.

Improve your loading speed

A site with a slow loading speed can be confusing for users who are looking for information and want to quickly find what they’re looking for. Studies have shown that 47% of visitors will abandon a site that takes more than 3 seconds to load. This is why optimizing your load time will be crucial in order to get more people viewing your content and potentially turning into customers.

Last words

With a successful SEO optimization plan, you can significantly lower your bounce rate, thereby increasing your site’s credibility with Google. Make sure that you optimize all of the most important pages on your site and build quality links to those pages so that they rank high in the search engine results page. Consider hiring an expert if you are not confident about what to do for your site. You will be glad you did!

Aleksandra Pietrzak
Curator at the National Museum in Poznań, graduate of Art History at the Jagiellonian University and Contemporary Art at the Pedagogical University of Krakow, curator of exhibitions and author of scientific and popular texts. A lover of contemporary art, literature and travel.
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