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How to create product ads in Google Shopping?

Wiktoria Czerw
Content Editor
6 minutes of reading
How to create product ads in Google Shopping?
Category SEO

Are you looking to create ads for your products on Google Shopping? If so, you’ve come to the right place! In this blog post, we’ll show you how to create effective product ads in Google Shopping, so you can start driving more traffic and sales to your store. We’ll cover everything from setting up your Shopping account and creating your product listings to optimizing your campaigns for the best results. With our step-by-step guide, you’ll be able to create and manage successful product ads in no time. Let’s get started!


Definition of Google Shopping

Google Shopping is a service from Google that allows users to search for products from online retailers. It was formerly known as Google Product Search and is a great way for businesses to advertise their products. This service allows businesses to create product ads and display them to potential customers on the Google search results page. This helps increase visibility and traffic to their websites, leading to more sales. To use Google Shopping, businesses need to set up a Google Merchant Center account and submit product feeds with their product details. They also need to create product ads and optimize them for maximum reach. With Google Shopping, businesses can target their ads to customers based on certain criteria such as location, interests, and search keywords.

Setting up your Google Merchant Account

Having a Google Merchant Center account is essential for creating product ads on Google Shopping. A merchant account gives you access to tools and services that help you create and manage your product ads in the search engine. This includes access to the Google Merchant Center dashboard, where you can view performance data and optimize your ads.

Benefits of having a merchant account include:

  • Ability to set up your own rules and budget for your product ads;
  • Access to reporting tools and analytics to measure performance;
  • Ability to customize ads with additional images, videos, and more.

Creating a Google Merchant Center account

You’ll need to create a Google Merchant Center account to get started with Google Shopping. You must first sign in to your Google account and click “Sign Up Now” on the Google Merchant Center page. Then, you’ll be asked to enter basic information about your business, such as the website URL and a valid payment method. Once you’ve entered the required information, click “Continue” to complete the setup process.

Linking your website to the merchant account

After setting up your merchant account, you’ll need to link your website to the account. To do this, you’ll need to add a tracking code to your website. This code allows Google to verify that the products listed in the merchant center are available on your website. Once the code is installed, you can log in to your merchant center dashboard, view performance data, and optimize your product ads.

Once your merchant account is set up, you’ll be ready to start creating product feeds and designing product ads.

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Creating Product Feeds

Product feeds are files that contain a list of all the products available on your site, including key information such as product name, description, price, and images. These feeds can be in CSV, TXT, or XML format and must be submitted according to Google’s specifications.

Key Information to Include in the Feed

When creating your product feed, make sure to include the following key information for each product:

  • Product name
  • Image URL
  • Availability (in stock or out of stock)
  • Item ID
  • URL Link

Uploading Product Feeds to the Merchant Account

Once you have created your product feed, you can upload it to your Google Merchant Account. Log into your account and select the “Products” tab at the top of the page. Click “Feeds” and then “Add a Feed.” Upload your product feed and then hit “Submit.” Your product feed should now be live and visible on Google Shopping.

Designing Product Ads

Product ads on Google Shopping are essential to any successful eCommerce marketing strategy. It is important to create eye-catching product ads that will likely grab potential customers’ attention. The product images and descriptions should be clear, informative, and engaging.

When it comes to designing product ads, choosing the right image size is essential. Google suggests using images with a resolution of at least 800 x 800 pixels for product images. This will help ensure that your product images appear clearly and attractively on the search results page. Including an additional image of your product can help your ad stand out from the competition.

Writing an effective product description is another key element in designing successful product ads. Your description should give potential customers a clear understanding of your product’s features and benefits. Make sure to keep it brief yet informative, and highlight any features that make your product unique or stand out from the competition.

Optimizing Your Ads

Optimizing your ads is one of the most important steps in creating successful product ads in Google Shopping. The right optimization will ensure that the right people see your ads and that they are as effective as possible. To optimize your product ads, you need to start with keyword research.

Regarding keyword research for product ads in Google Shopping, the goal is to find the right words or phrases to help you reach the right audience. You can use tools like Google’s Keyword Planner or Ubersuggest to research keywords and find relevant terms related to your products. These tools can help you identify search terms that your target customers will likely use when searching for products like yours.

Setting up Bidding and Budget

Once you have identified your target keywords, it’s time to set up your bidding and budget. You can choose between manual or automated bidding when setting up your bids. With manual bidding, you set the maximum amount you’re willing to pay for each click on your ad. With automated bidding, Google’s algorithm will adjust your bids based on factors such as competition and click-through rate.

Monitoring Performance and Making Adjustments

Finally, it’s important to monitor your ads’ performance and make adjustments if needed. You can track your ads’ performance using Google Analytics or other analytics tools. This will allow you to track how many people are seeing your ads, how many are clicking on them, and how much money you spend on each ad. This data can then be used to make adjustments to your keywords, bidding, or budget to optimize your product ads.


Creating product ads in Google Shopping can be a great way to reach potential customers and increase your sales. With the right strategy, you can make sure that your products stand out from the competition and reach the right target audience.

By setting up a Google Merchant Account, creating product feeds, designing product ads, and optimizing them, you will be able to maximize your reach and ensure that your products are seen by those who are most likely to purchase them.

Remember to monitor your performance regularly and optimize your campaigns based on the data. With regular updates and tweaks, you can ensure that your ads remain effective and relevant. Utilizing Google Shopping is a great way to ensure your products get noticed and the attention they deserve!

Wiktoria Czerw
Content Editor

Wiktoria is a language and editorial enthusiast whose passion for content drives her to create unique, SEO-optimized texts. She has always been intrigued by linguistics, and she now applies this passion to her profession by ensuring every sentence is accurate and logical. Wiktoria is known for her precision and timeliness – every detail matters to her, and she strives to perfect the content in every possible way.

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