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How to build links and drive traffic through guest posting?

5 minutes of reading
How to build links and drive traffic through guest posting?
Category SEO

Whether you’re just starting out or you’ve been at it for years, there are plenty of strategies that can help you build links and drive traffic to your website or landing page. The key is to be smart about your link building techniques and create strategies that work in the long run.


One of the most important activities in the website promotion and optimization strategy is building external links. Simply put, it’s about getting valuable backlinks coming to your website. The more trusted referrals, the higher your website ranking and authority. With their help, you leave a permanent mark on the web.

Why do you need links? A few words about algorithms

Google and other major search engines use algorithms to determine the ranking of websites, and links are one of the key factors that they take into account. The more high-quality links you have pointing to your website, the higher your site will rank.


This is one of the first indexing algorithms – assessing the quality of websites and classifying them. It is about assessing the credibility of the content and the position of a given page among search results based on the number of links. By optimizing your website for SEO based on PageRank, you will be in control of the traffic to your website.


In this case, the aim is to counteract forms of unethical marketing and to fight spam. The algorithm checks the quality of links, their source, and references to other websites.

What is guest posting?

Simply put, guest posts are texts prepared by us for another blog. We can also invite visitors to prepare content for our website. Guest publishing is also one of the inbound marketing strategies. It is a series of activities that include creating a professional website with engaging content. Simply put: the more you offer your audience, the easier it will be to convince them. The most important advantage of inbound marketing is targeting a specific audience.

The most important goal of posting another authorship on a blog is to build your position amongst your competitors. Our presence is noticed, and we have the opportunity to present ourselves as an authority in a given field.


  • We are enlarging the base of links,
  • we have the opportunity to reach a larger group of recipients,
  • we build brand awareness,
  • we position ourselves as an expert and gain authority.


  • We do not have direct access to notifications and comments,
  • we devote time to a high-quality article,
  • we do not always have an influence on its reception.

Finding your niche

Before you start guest posting, it’s important to find your niche. This way, you can focus your efforts on writing for sites that are related to your industry or topic. Once you’ve found your niche, research relevant blogs and websites that accept guest posts. Keep in mind that not all sites will be a good fit for your business. In addition to finding the right site, you also need to make sure that your guest post is high quality and relevant to the site’s audience.

Finding blogs to guest post on

A great way to get started with guest posting is to search for blogs in your industry that accept guest posts. Once you’ve found a few potential options, take a look at their content to get an idea of what they’re looking for. Then, pitch them a topic that you think would be a good fit. If the blog accepts your post, make sure to read through the author guidelines carefully before submitting. When it comes time to write the post, make sure to include links back to your site as well as any other relevant links that readers might find interesting.

What type of content should you create?

When it comes to guest posting, the key is to create high-quality content that will be of interest to the site’s audience. This means writing well-researched articles that are relevant to the site’s niche. In addition, your content should be engaging and well-written in order to encourage readers to click through to your site.

Additionally, your content should be keyword-rich so that it can be found by people who are searching for information on your topic. You should also include a link back to your site at the end of each post, which will provide a backlink (a link from another website) that will help improve search engine rankings. Finally, make sure you share your post on social media channels like Facebook and Twitter with a compelling headline and eye-catching graphics in order to generate buzz about your work.

Tip: When linking to your posts, remember to use keywords throughout the post’s URL so that search engines rank it higher than other blog posts that don’t have these types of links. Guest blogging makes building links easier because it provides a way for you to distribute quality content to other blogs and websites as long as they accept outside contributions.

Share your work!

By guest posting on other blogs in your industry, you can reach a new audience and build links back to your site. When done correctly, guest posting can be a great way to drive traffic to your site and build relationships with other bloggers. By writing articles for other blogs in your industry, you can reach a whole new audience and get your name out there. Plus, if you do it right, you can get some high-quality links back to your own site.

A lot of bloggers will even let you write the post on their blog for them, so all you have to do is send them an email with the link once it’s done. You don’t even need any prior experience or a ton of time because we’ve put together this ultimate guide that includes tons of information about everything from finding sites to contact and how to write your first draft.

Aleksandra Pietrzak
Curator at the National Museum in Poznań, graduate of Art History at the Jagiellonian University and Contemporary Art at the Pedagogical University of Krakow, curator of exhibitions and author of scientific and popular texts. A lover of contemporary art, literature and travel.
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