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How many keywords should we use and how do they affect positioning?

8 minutes of reading
How many keywords should we use and how do they affect positioning?
Category SEO

Keywords are the most important part of SEO, without which it is extremely difficult to rank the website amongst the top pages of the search engine. Your content should include certain keywords. These keywords are search queries, meaning that these are phrases and words put in by the users onto the search engines. These are based on your content and are like ideas and topics.

According to several pieces of research, it has been found that 95% of people only look at the first page that a search engine shows to them. If you do not rank higher, your page will never be discovered. Using the wrong keywords can also lead to your website or page failing badly. There will be no traffic which means no leads or sales. To get a better and more authentic audience, you need to use the right keywords, in the right way, with the right amount of numbers. To get detailed information on keywords and their usage and frequency, read this article.


How to use keywords for SEO?

To understand the importance of keywords in SEO, you first need to understand what SEO is. SEO is a set of activities that help optimize your web pages for them to rank better in the search engine results pages. One of the first and most essential steps in SEO is using keywords that define your content. These are business-centric and are phrases that the readers search for on the search engines.

Although they are not an explicit factor of the ranking procedure used by search engines such as Google, they surely are a big help in the process. When you use the keywords in your post, the search engines assign the ranking according to your usage and clarity on your keywords. Keywords can also be used as a part of content strategy and help you give you ideas of what content to create.

Keywords are a huge part of the post as that is how people notice your page, and that is how Google or any other search engine ranks your page. For using the keywords for SEO, you need to do three things: brainstorm, find related terms and discover the keywords. These steps will lead you to get more clarity on what your audience is searching for and what content you should be concentrating on.

Keywords help drive organic traffic and tell you about the competition you have in your domain. You also acquire customers when you start providing people with some quality content and a strong call-to-action. It will lead to your customer returning to your page. Including keywords in your posts and web pages may sometimes be hectic, but it is one of the most critical steps of creating quality content.

How many keywords to use for SEO?

One of the most prominent questions regarding keywords for SEO is how many keywords should I use for SEO. To answer this, you should use and put your focus on including two to three keywords on each page as a minimum. There should be one main keyword and two related closely. Using the appropriate amount of keywords makes the content seem more natural with high readability. The number of times you should mention is based and focused on the length of your post.

Three types of keywords are used for SEO: Primary, Secondary, and Additional keywords.

Primary keywords are the major focus of the article, and it should focus on explaining to the reader what your content is all about. This keyword should be a part of your title. Do not use two primary keywords as there is no way you can write an article focused on two different topics.

Secondary keywords are similar to the primary keywords but with a minor difference. Whenever you write an article, there is a primary topic, and then there are different talking points, so using a few of the secondary keywords would make sense.

Additional keywords are additional keywords that are related to your niche and spelled differently but signify the same as the first two. This is a catch-all net for many versions of your core keywords to rank for one (or all) of them. This category would often include “long-tail” terms.

Based on the length of the content, 3-8 conveys your topic and the content that you will be talking about in your post. You should have 1 primary, 1-3 secondary, and 1-4 additional keywords. Due to the high competition in the market, using these many of them will give you a fighting chance to get on higher ranking. Also, you can continually optimize your content based on any new information or keywords in the future.

Do not overstuff your content with more than 8 keywords. That can come across as spammy. To incorporate keywords naturally is extremely difficult, and there is no need for you to get them to cross 8. When you find related keywords, they will naturally become the hero. You do not need to push your post too much and make it sound stuffy as it hurts the readability of the content. Now, you know how many keywords use in SEO to affect positioning.

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Where to use Keywords in SEO?

Needless to say that the research of keywords is not enough. You need to position them well and know where to use them for you to be able to do SEO correctly and comfortably. There are specific tips and rules that you can use to add keywords to your post or website that will help your page and give you a chance to fight better to the first page. Here are some of the best places where you can use keywords:

  1. Include keywords in the meta description.

As the meta description is a summary that tells the readers what your content is all about, adding keywords can be a significant advantage. It also helps the search engines to filter your content for better results. You can quickly put 2 of the most important keywords in this description.

  1. Use keywords in the SEO Title Tag.

An SEO title tag is also known as the meta title tag and is similar to the meta description. It will help the readers directly reach your page with a simple click on the title tag shown on the page of any search engine.

  1. Using Keywords in the Blog Title.

This is one of the easiest and most used ways to help search engines understand what your content is all about. It helps make search engines understand what your content is based on. If you cannot use the whole keyword, use a variation or use some main words from it, so it is easier to convey the idea.

  1. Mention them in the first 200 words.

When you mention your keyword in the first 200 words, search engines give more weight to your content. This is where you write your introduction and people only continue reading the article if the introduction includes the information they are looking for in the report.

  1. Mention them naturally in the article.

SEO is highly technical regarding rankings and search engine results pages. Anyone can write content, but to write content that is SEO-based doesn’t come naturally. To be able to write the keywords naturally, you need to make sure that you are not forcing it and are not compromising the readability of the text. Make research your strong suit.

  1. Mention them in the last 200 words.

Just like you mentioned them in the first 200 words, you also need to say them in the last 200 words, as it is where you write the article’s conclusion. It is essential to give the reader an idea of your findings and your stand regarding the question that your content is answering.

  1. Use them in the headings.

Headings are the best formatting tool as it helps to divide your content into several parts so that the readers can understand the visual view of what the article talks about. Seo understands themselves to be more important. The tags, H1s, H2s, H3s, etc., are also considered a ranking method. Adding keywords will give you exposure and rank you much better.

  1. Use them in Image Alt-Tags.

Using images in content can make them much more interesting and readable. There are so many opportunities when you add images to your content. They help educate, engage, and inform the readers about the content you are writing and the niche you have on your page. Images mixed with content writing are the best way to get more engagement on your page. Adding the keywords in your image alt-tags, it will also help bring an audience to your page.

  1. Use them in the URL.

If you have followed through to the end of this article, you will now understand how to use SEO keywords. Lastly, if you have put the primary keyword in your article’s title, your URL will contain that keyword anyway, but if not, tweak your URL and include the primary keyword.

You can always go back and reoptimize your article but make sure not to do it too soon, give it at least a break of 3 months and then make the real changes along the lines of keywords and the ranking of those keywords. Don’t abruptly change if they are bigger such as changing the keywords or including any new information. Optimize it in a way that is natural and subtle. Do it regularly, and your article will keep on sitting higher.

Now, you might be able to make out the answer to how many SEO keywords should I use and how to use SEO keywords. Make sure to use the tips and tricks to rank higher on the SERPs.

iCEA Group

As a leading international digital marketing agency established in 2007, we have consistently set the standards for traffic acquisition and conversion. We proudly host Poland's largest technical department, staffed with highly skilled SEO, SEM, and UX specialists with years of experience. Our offer knows no borders! As evidenced by our successful campaigns in not only the Polish market but also in India and the United States. Driven by our dedication and expertise, we empower our clients to achieve online success.

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