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Dropshipping – the profitable online store idea

Wiktoria Czerw
Content Editor
10 minutes of reading
Dropshipping – the profitable online store idea
Category E-Commerce

Are you dreaming of starting your own online store but don’t have the cash to invest upfront? Or maybe you’re worried about the risks involved in e-commerce and want a safer option. Well, have you heard of dropshipping? It’s the perfect solution for anyone who wants to enter the world of online sales without breaking the bank or taking on too much risk. But what exactly is dropshipping, and is it worth your time and effort? Keep reading this article to find out!


What is dropshipping?

Dropshipping e-commerce is a smart way to run an online store without the hassle of managing inventory, packaging, and shipping. In this sales approach, you focus solely on promoting your products to potential customers while the wholesaler you partner with handles all the logistics. You don’t even have to worry about storing the products you offer. When a customer buys a product from your online store, you simply pass the order on to your supplier, who takes care of the rest. This way, you only pay for the products that have actually been sold, which can help you save on business costs. However, building a successful dropshipping business requires careful planning and hard work. So, if you’re considering this model, where do you begin?

Dropshipping – where to start?

Looking to get started with dropshipping but not sure where to begin? It’s actually easier than you might think! However, remember that your success will depend on your dedication and marketing actions. Luckily, this step-by-step guide will ensure you don’t miss a beat on your journey to becoming a successful dropshipper.

Define the industry

Defining your industry and identifying your target audience is crucial when creating a successful dropshipping business. This is the foundation that sets you apart from your competitors and ultimately drives your success.

To ensure that you’re on the right track, conducting thorough research on the e-commerce market and identifying the demand for your products is key. Google Trends and Keyword Planner are effective tools that can help you gain insights into market demand and trends.

 Google Trends – an example of the analysis of the popularity of the phrase - office supplies Google Trends – an example of the analysis of the popularity of the phrase “office supplies”

To maximize your chances of success, focus on a less competitive niche initially. As your business grows, you can diversify your product range into other industries.

Furthermore, establishing a company can provide many benefits, such as generating higher profits and building trust with suppliers and customers. While it’s not necessary, optimizing your business potential is worth considering.

Choose a supplier

In the dropshipping business selecting the right supplier is important for your success in the dropshipping business. A trustworthy supplier will positively impact your company’s reputation. So how can you decide if a potential supplier is worth partnering with? One way is to order a few products from them. This way, you can evaluate the quality of their products, delivery times, and customer service.

Another option is to work directly with the manufacturer. This can result in higher profits as there are no intermediaries involved. However, the downside is that your product range may be limited.

A negotiation is a powerful tool when it comes to setting contract terms, so don’t be afraid to negotiate favorable conditions.

If you’re looking for reputable suppliers, you can explore the selection available at https://www.dropship.io/blog/best-dropshipping-suppliers-in-the-us.

dropship.io/ – examples of dropshipping suppliersdropship.io/ – examples of dropshipping suppliers

Create a website

A website is the backbone of any successful dropshipping strategy, acting as a virtual business card for your company. Its impact on your business results cannot be overstated. The usability and functionality of your website should be your top priority to gain your customers’ trust and facilitate smooth transactions.

The key to achieving this lies in selecting the appropriate sales platform. You can choose from a range of simple and advanced systems like Shopify, WooCommerce, Wix, or Magento. Make sure the platform enables orders from multiple devices to ensure a seamless customer experience.

Promote your business

If you’re interested in dropshipping, your focus should be on promoting your products online. Since distribution and shipping are taken care of, you can dedicate all your efforts to creating a strong marketing plan. It’s important to stand out among other brands and reach your target customers through various channels. Keep in mind that some marketing strategies bring quick results, while others are more effective in the long run. Here are some proven promotion methods that you should consider investing in:

  • SEO,
  • Google Ads campaigns,
  • social media marketing,
  • influencer marketing,
  • email marketing,
  • Facebook Ads.

Don’t forget to take advantage of the latest trends and tools, like TikTok, video content, and tutorials, to engage your audience and build your brand.

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What to consider before signing a dropshipping agreement with a supplier?

Before signing a dropshipping agreement with a supplier, make sure it is safe and profitable for both of you. Unfortunately, there are many scammers in the market who want to take advantage of you. Discuss and agree on who will do what, when orders will be delivered to customers, how to keep shipments secure, and who will be responsible for fulfilling orders.

The agreement should also explain how payments will be made and who is responsible if there are any complaints or returns. Other important things to clarify in the agreement are:

  • how orders will be shipped,
  • what the return policy is,
  • if customers can pick up their orders themselves,
  • if shipments will be insured;
  • how payments will be processed (for example, in one lump sum or per order).

Advantages of dropshipping

Let’s dive straight into the advantages of dropshipping that you’ll want to know about before starting your online store.

Low investment required

The biggest advantage of dropshipping for anyone starting an online store is the low barrier to entry. With dropshipping, you don’t need to worry about investing money in inventory, employees, or warehousing. You only buy the products once the customer has paid for them, which saves you money upfront.

Easy to scale up

Scaling up your dropshipping store is much easier than with traditional e-commerce. You don’t need to hire more people, buy or rent more space, or put in extra effort to increase your profits. Your supplier takes care of these processes, so you can focus on marketing your store. Although business costs may increase as you grow, the growth is not as dynamic as it is with standard online stores.

Flexible location

With dropshipping, you’re not restricted to a specific location, so you can run your business from anywhere with an internet connection. This model also allows you to easily add or remove products from your store without any hassle, giving you greater flexibility in managing your business.

No inventory management required

You don’t need to worry about buying or storing inventory with dropshipping, which not only saves you money but also simplifies your business management. Your role is limited to marketing, and your supplier takes care of inventory and shipping, making online sales less demanding and time-consuming.

Disadvantages of dropshipping

Dropshipping also has several disadvantages that you should consider before deciding to use this sales model.

Fierce competition

Due to the ease of running a dropshipping business, the competition in this field is quite high. Moreover, you might find that your competitors are selling the same products as you, making it difficult to stand out without unique marketing strategies.

Complex shipping

Dropshipping often involves a complex shipping process since the supplier fulfills the orders, leaving you with little control over the supply chain. The more suppliers you work with, the more challenging it is to manage orders effectively. While limiting yourself to a single wholesaler can help, this is not always possible.

Limited branding

When you opt for dropshipping, you sacrifice some control over your product branding since your supplier often labels the products with their logo. Even if some suppliers allow you to add your brand name or logo, customers are still more likely to associate the product with the manufacturer, making it challenging to build your brand.

Low-profit margin

As a dropshipper, you must be aware that competitive industries tend to have lower profit margins. While this may seem discouraging for beginners, remember that your profits will depend on factors like pricing and the number of transactions. You may have limited control over these factors, but securing more orders can improve your profitability.

To do this, you can negotiate lower prices with your supplier, allowing you to increase your margins. However, low-profit margins can be a common challenge for dropshippers, so prepare for this potential scenario.

Challenging customer service

With dropshipping, you are responsible for addressing any customer service issues, even if they arise from the supplier’s mistakes. Since you need to consult with the supplier for most aspects of the decision-making process, customer service can become more challenging and time-consuming.

Who benefits from dropshipping?

Dropshipping is a great solution if you’re new to the online business world and want to sell your products. But even if you’re an experienced seller, there’s no reason why you can’t also benefit from this approach to sales.

If you’ve already sold products online through popular auction sites like eBay and eBid, then dropshipping can be a natural extension of your business. It allows you to expand your product range, build your brand, and establish yourself as an industry leader. One of the biggest advantages of dropshipping is that you can easily add new products to your inventory without the need to invest in purchasing them upfront. This makes it an ideal solution if you want to offer your customers a wider variety of products.

Dropshipping can be a particularly effective option for businesses dealing with large and complex products. By transferring the responsibility of shipping and storage to a supplier, you can free up valuable time and resources to focus on other business areas.

Finally, dropshipping is ideal if you value flexibility and the ability to work from anywhere in the world. This model allows you to travel and explore the world while running your business, making it a great option for those who thirst for adventure.

How much can you earn with dropshipping?

If you’re curious about the potential earnings of dropshipping, it’s important to understand that multiple factors impact profitability in this industry. Product margins, product type, demand, competition, business costs, and marketing efforts all play a role. With the rise in popularity of dropshipping, it’s becoming increasingly challenging to stand out from other brands in the market. Don’t expect to earn a substantial income right away, but understand that your profits will grow over time with effective marketing tactics. Generally, the standard profit margin in this industry ranges from 10-30%, depending on the products and industry.

To increase your earnings, develop a strong marketing strategy that builds brand authority and attracts new customers. Partnering with a professional marketing agency like ours can help you achieve these goals. We can improve your brand image, increase your online store’s visibility in search engines, and ultimately bring you tangible benefits.

Wiktoria Czerw
Content Editor

Wiktoria is a language and editorial enthusiast whose passion for content drives her to create unique, SEO-optimized texts. She has always been intrigued by linguistics, and she now applies this passion to her profession by ensuring every sentence is accurate and logical. Wiktoria is known for her precision and timeliness – every detail matters to her, and she strives to perfect the content in every possible way.

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