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Conversion rate in SEO optimization. How to encourage users to interact?

5 minutes of reading
Conversion rate in SEO optimization. How to encourage users to interact?
Category SEO

When optimizing your site’s SEO, it’s important to keep the conversion rate in mind as well, so that you don’t accidentally decrease the user interaction on your website. To increase conversion rate, you’ll want to make sure that the users interact with your website as much as possible to find exactly what they are looking for quickly and easily. An effective CRO campaign will help users better understand your call-to-action and make it easier to interact with, ultimately increasing your conversion rate and revenue per visitor.


What is CRO?

Conversion Rate Optimization, is the practice of improving the percentage of website visitors who take a desired action. In SEO, conversion is important because it can help you increase your ranking in search engine results pages. It also proves the success of the drift and the effectiveness of the strategy, as we pursue the goals we have set ourselves.

In the world of online marketing, a conversion refers to any goal that you want your website visitors to achieve. This could be something as simple as signing up for your email list, or it could be a more complex goal like making a purchase. No matter what your conversion goals are, it’s important to track and optimize your conversion rate, which is the percentage of visitors who take the desired action.

How do I calculate my conversion rate?

To calculate your conversion rate, take the number of conversions and divide it by the number of total visitors. For example, if you had 100 visitors and 10 of them converted, your conversion rate would be 10%.

SXO, a unique combination of SEO and UX

If you want to improve your website’s conversion rate, you need to focus on SXO – a combination of SEO and UX. By optimizing both the search engine visibility and the user experience of your site, you’ll be more likely to encourage users to interact with your site. On the one hand, you will take care of the ranking factors that are evaluated by robots and algorithms, on the other hand, you will meet the expectations of the recipients and maximize the level of their pleasure in the context of the website. It will additionally have a positive impact on reducing the bounce rate and extending the duration of the session on the website.

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Conversion rate optimization - increase the level of interaction on the website!

To make things easier, we have divided the task list into three blocks for you. Thanks to this, we will take care of every aspect of the conversion. So let’s check what is important!

Optimization for SXO

First, an attractive and practical interface.

UX is the foundation you need to take care of when planning your website optimization. Bet on intuitiveness and convenient website navigation. The user may not be distracted by pop-up advertising windows or additional features. The whole thing must be transparent, but at the same time eye-catching. It is worth using a minimalist look, bet on high-resolution images and video, and divide the page using menus / categories / filters.

Second, mobile devices.

Apart from the fact that mobile devices are used by 5 billion users, the mobile URL is also a ranking factor. Take care of responsiveness, i.e. adaptation to different screen resolutions. The mobile page cannot differ from the desktop page.

Third, page loading speed.

A page that takes too long to load is uninviting and is often a reason for shopping carts to be abandoned before the order is finalized. Customers feel annoyed and fear that something will go wrong when they make a purchase. So check your Core Web Vitals in the Google Search Console panel.

Optimized for safety and comfort

First, HTTPS and SSL.

Some websites need to take care of users’ sensitive data. This is especially important for consumers who pay online.

Second, simplicity.

In the case of an e-commerce site, the most important thing is to guide the user as soon as possible to finalize the order. For this purpose, it is worth using the communication path in the form of icons that inform the client how many steps he will have to take to finalize the transaction.

Optimization for position and authority

Quality content is essential for any website, but it’s especially important if you’re hoping to improve your site’s conversion rate. But remember: Content isn’t just about the quality of what you write – the presentation matters too! Be sure to include headings, subheadings, bullet points and links so readers can easily find what they’re looking for on your page. Images are also a great way to break up text and keep readers engaged. Some people use infographics as a more visual way to present information that may otherwise be boring or difficult to follow.

As the world of SEO is ever-changing, it’s important to stay on top of the latest trends and best practices. That way, you can ensure that your website is as visible as possible to potential readers/ customers. Additionally, by keeping up with the latest trends, you can be sure that your website is using the most effective techniques to encourage users to interact with your content. The more interaction your content receives, the higher its chance of ranking highly in search engine results pages.

Aleksandra Pietrzak
Curator at the National Museum in Poznań, graduate of Art History at the Jagiellonian University and Contemporary Art at the Pedagogical University of Krakow, curator of exhibitions and author of scientific and popular texts. A lover of contemporary art, literature and travel.
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