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Content strategy – learn the essentials!

7 minutes of reading
Content strategy – learn the essentials!
Category SEO

Do you want to create a content strategy that will help your business grow? If so, you’ve come to the right place. In this blog post, we’ll be discussing what a content strategy is and why it’s so important for businesses. We’ll also provide tips and advice on how to create a content strategy that works for your business. By the end of this blog post, you’ll have a better understanding of content strategies and how to craft one that will help you reach your goals. So let’s get started!


Introduction to Content Marketing

Content marketing is a strategy that focuses on the creation and distribution of valuable, relevant, and consistent content in order to attract and retain a clearly defined audience. It is not just about creating content – it’s also about ensuring that your content reaches the right people at the right time.

The purpose of content marketing is to drive customer action. By providing readers with useful information, you can encourage them to take the desired action. Content marketing can help you build relationships with customers, improve brand awareness, increase website traffic, and even generate leads.

Content marketing can be used for any type of product or service, including services like blogging, podcasting, webinars, ebooks, white papers, infographics, videos, social media posts, and more. By using content marketing, you can reach a wide variety of potential customers and demonstrate your expertise in your field.

Types of content your optimization strategy needs


When it comes to content marketing, text is arguably the most important form of media. Text-based content is the foundation for many strategies and can be used to engage audiences in a variety of ways. Text content can come in a variety of forms such as current topics, evergreen content, lists, how-to guides, stories, and case studies. By utilizing different types of text-based content, you can create content that resonates with your target audience and drives them to take action.


Video content is great for driving engagement and inspiring action from your audience. With video, you can easily make an emotional connection with viewers, making them more likely to share your content or take the desired action, such as signing up for your newsletter or buying your product. There are many different types of video content available, including live streaming, vlogs, educational videos, tutorials, webinars, and promotional videos. Consider what type of video would be best for your target audience and the message you are trying to communicate.


Podcasts are becoming increasingly popular and provide a unique way for businesses to connect with their audience. When creating audio content, it’s important to consider the length of the audio clip, the frequency with which you post new audio content, and the platforms you distribute it on.

To get started, determine what topics or stories your business wants to share with its audience and create episodes around those topics. Additionally, decide whether each episode will feature multiple voices or just one person speaking throughout. Finally, when considering distribution platforms for podcasts, look into hosting sites such as Apple Podcasts, Spotify, and Stitcher as well as streaming services such as SoundCloud or MixCloud.


In today’s digital world, images play an important role in content marketing. As they say, “A picture is worth a thousand words”. Visuals can help you convey your message to your audience more quickly and effectively. With the power of visuals, you can capture attention, illustrate complex topics, and create a lasting impression. Images are more visually appealing, it also increases engagement. Studies show that posts with relevant images receive 94% more views than those without them. Images can also help you stand out from your competitors, so be sure to use high-quality, unique visuals that support your message.

User Generated Content

UGC is any type of content that has been created and shared by unpaid contributors or fans. This could be anything from photos, videos, blog posts, comments, reviews, and more. It can also be in the form of social media posts, hashtags, or other online conversations about a brand or product. It helps to create a community around your brand. Not only does UGC bring in a different type of content that resonates with consumers, but it can also increase engagement, drive traffic, and build loyalty.

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Technical aspects. What affects the reception of content?


When creating your content strategy, it is essential to know what you want to accomplish with your content. Your goals will be the driving force behind your strategy and will determine how successful you are. Do you want to increase traffic to your website? Improve your search engine rankings? Generate more leads? Raise brand awareness? These are all valid objectives for a content strategy.


When creating content for your optimization strategy, it is important to know who your target audience is. After all, the content you produce needs to be relevant to the people who will consume it. Taking the time to research and understand your target audience can help you create more effective content. Start by asking questions like: Who are my target readers? What do they care about? What kind of content resonates with them? Answering these questions will help you narrow down the types of content that will work best for your audience.


When it comes to content strategy, timing is everything. Knowing when to post your content can make or break its success. Different people will be using different platforms at different times of day, so it’s important to think about when your target audience is most likely to be online and consuming content. You should also take into consideration different time zones, as well as holidays and special events that might affect your audience’s online habits.


When it comes to creating content for your content strategy, length matters. Too short and you won’t provide enough information or help to engage your audience. Too long and you’ll have difficulty holding attention. The best rule of thumb is to keep it as short and concise as possible, while still providing enough depth and value to be meaningful.

Publication frequency

You should create and post content on a regular basis, consider a schedule or calendar for yourself and your team that outlines when content should be created, revised, published, and distributed. This will help ensure that you’re able to stay on track and keep your content coming out consistently.

If you publish too much too quickly, it could become overwhelming for your audience and could potentially damage your brand. Similarly, if you don’t post often enough, you risk losing out on potential leads and engagement. Consider creating content packages that are released in staggered intervals in order to maintain a steady flow of content without overwhelming your audience.

Distribution platforms

When it comes to content distribution, it’s important to consider which platforms will be most effective for reaching your target audience. Different platforms require different types of content and should be tailored to the message and tone of your strategy. Social media is an obvious choice for many businesses. Platforms such as Facebook, Twitter, LinkedIn, Instagram, and Pinterest allow you to reach large audiences, engage with them, and build relationships.


Content marketing strategies can be a great way to reach your audience, boost engagement, and drive conversions. Whether you’re just getting started or looking to refine an existing plan, there are several key elements that should be taken into consideration when creating a content strategy. Now, you know them all!

Aleksandra Pietrzak
Curator at the National Museum in Poznań, graduate of Art History at the Jagiellonian University and Contemporary Art at the Pedagogical University of Krakow, curator of exhibitions and author of scientific and popular texts. A lover of contemporary art, literature and travel.
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