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Competition analysis in SEO – what are the key elements?

9 minutes of reading
Competition analysis in SEO – what are the key elements?
Category Analytics

An SEO competitor study is a process of researching the competitive landscape of your sector online, evaluating the competition analysis SEO the data you unearth in order to improve your own website’s SEO and climb the ranks.

A question can arise in your mind stating- How to check SEO competitors? Well, When you’re first starting out as a business owner, it’s very vital to look at your competition’s SEO. It’s actually a good idea and can give the user a lot of useful information about what to accomplish and how.


1. Look at the competitors' keywords.

This is the first step we’ll take because it’s beneficial for companies who want to build their own websites. Many people establish a business without giving much thought to the importance of keywords, which are essential for visitors to find their website. Additionally, keyword usage has an effect on your search engine rating, so if you employ them effectively, you’ll move up in the rankings.

There are a variety of web tools that can assist you in determining which keywords & related phrases your competitors are using.

When it comes to SEO, keywords aren’t the only thing to consider. There are a slew of additional factors at play when it comes to how high you and your rivals appear in search results.

Domain authority measures a website’s relevance to the niche in which it specializes. It’s also important to note that domain country & age are two more factors that have a lot to do with SEO points and authority.

Creating backlinks is an essential aspect of search engine optimization (SEO). To do this, you need to have other websites connect to yours. When a search engine sees a link pointing to your website, it awards you with ranking points since it knows your site is worth linking to.

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3. Analyze the social media presence of your competition

We also recommend checking the social media profiles in addition to keywords and backlinks. Nowadays, a company’s online presence, particularly on social media, is critical. Even if you don’t have business profiles yet, taking a peek at what your competitors are up to will give you a wealth of information. Examine the most popular websites.

4. Analyzing the highest-ranking websites

Using online tools like Ahrefs, SEMRush, and UberSuggest, as well as others like them, you can find out a lot about your competitors and how they got to the top of the search engine results page.

5. Checking Search engine optimization (SEO) of competitors

Checking the SEO of your competitors requires a thorough examination of their website’s on-page optimization. Internal and external image alt tags, Meta descriptions, Meta titles, and other on-page SEO elements are all examples of on-page SEO.

Screaming Frog, one of the greatest SEO tools, can help you understand more about your competitors’ on-page SEO. With this information, you’ll know how long and what kind of format to utilize to compete with your rivals. In order to make your website more accessible to search engines’ bots, you’ll want to learn about picture alt tags.

6. Look at the speed of the websites of your competitors.

Here’s another way to see how well your competitors’ websites rank in search engine results:

Web page speed is a critical ranking criterion. If a website is taking too long to load, Google isn’t afraid to express its displeasure. Users are at the top of their priority list, and they want nothing but the best for them. As a result, Google favors websites that load quickly and include relevant content over those that take a long time but may not appear on page 10 of search results.

You may learn a lot about your competition analysis SEO by doing some research on their website. It can assist you in enhancing your own website or gaining an advantage over your rivals. A lot of methods and tools exist to help us monitor our competitors’ SEO

What Is the Purpose of a Competition Analysis?

In this course, you’ll learn how to do thorough competition research and also how to track down your competitors’ SEO rankings. Prior to building an SEO strategy, doing a competitive analysis is a key step. These investigations dive further to find out what makes your competitors tick in terms of their backlinks, keywords, content, and SEO. We can identify your current position and the activities you need to take to move forward by conducting a competitor analysis. Unless a thorough analysis of the competition is conducted as part of the initial SEO discovery phase, your SEO strategy is doomed to fail. The only person in the air, you’re taking aim at a target that isn’t even there. Following a thorough inspection of the field, you’ll discover the following:

  • The tactics that have been proven to work in your industry.
  • Identifying which terms your rivals are focusing on is critical.
  • Link building tactics used by your competition
  • Keep tabs on what your competitors do in terms of content.
  • Their approach to on-page SEO.
  • Weaknesses in the SEO strategy employed by your competitors.
  • What you should do in the future with regards to SEO.
  • What do you intend to do to beat your rivals?

When conducting a competitor study, you should pay attention to three areas: technical SEO, content, and linking. When it comes to digital marketing, it’s essential to look at what your competitors are doing and what is really working (and what hasn’t) for them in order to learn from their mistakes.

It is possible to better position their products and services within a certain niche or compete head-to-head with a message which plays to your strengths if you analyze your competitors’ strategies. When launching a new product or entering a new market sector, industry, or vertical, conducting a competitive study is vital.

Key Elements of the Competition Analysis

Here, we’ll go through six crucial aspects of competitor analysis that will assist your marketing efforts to succeed. You need the necessary tools to conduct a thorough analysis of the competitors’ digital marketing effectiveness. In this context, you’ll require applications that determine if a website is getting enough traffic or growing, look at how many backlinks it has and which of its pages are the most popular. Inquire into the content on the website and blog and on social media, both for search engines and social networks.

Make use of keywords across your website, content, and marketing efforts. SEMRush For SEO and website assessment, backlink, and keyword research, among other functions. Add-ons from SEMRush, such as traffic analysis and competitive intelligence, allow for even more in-depth investigation. Ahrefs & Raven Tools are also solid options in this category. For content research, use BuzzSumo. Your competitors’ content and participation at digital question and answer sites may be tracked with BuzzSumo. You may use FanPage Karma to discover which of your competitors’ posts have the most engagement, which channels & posting times get the most views, and which themes have the most traction with your target audience, all of which could lead to new business prospects for your brand. In this regard, FanPage Karma is an excellent analytics tool. When conducting competitor analysis, these tools can be used effectively.

1. Insights from traffic analysis

As a starting point, SEMRush can show you how people are finding your competitors’ websites and their content.

Your competitors’ websites’ traffic should be analyzed and see how many visitors they have, how many unique visitors they have, how many pages per visit they have, how long people remain on the site, and which material is the most popular.

2. Backlinks

Backlinks aid in the development of your domain authority as well as the improvement of your ranking for themes to which other websites link. Links should be included in your brand’s SEO strategy, and tools such as SEMRush and AHRefs allow you to do a backlink gap study on domains that link to your competitors but do not connect to your brand.

This will help you to better understand and improve the link-building activities.

3. Social Media

Investigating your competitors’ online activity can provide you with valuable information about which platforms they use for promotion, how they are promoting their goods and services, and what types of content and messaging have received an excellent reception from their target demographic.

It can also assist you in identifying any gaps in their marketing approach that may present an opportunity for your company.

Tools such as Fan Page Karma can be used to gather competitive intelligence on the social media behavior of competitors.

4. Keywords

One of the most significant things we can learn from the competitor that’s what keywords they’re employing and which ones they’re ranking for in the search results.

A core set of keywords that will assist your target audience in discovering your website or campaign content when they are searching for the solutions you are selling should be central to your website & campaign content planning process.

5. Advertisement-related information

Investigating and analyzing your competitors’ advertising material can save you a significant amount of time when researching and designing crucial campaign aspects such as keywords and ad content, and it can also assist you in better positioning your products and services.

6. Analysis of the Content

When you examine the finest content produced by your competitors, you can determine whether or not related topics are a good fit for the company, as well as the types of material that their audience likes to consume. You may also identify content coverage gaps and commonly asked issues, which the brand can then address inside its content marketing initiatives to increase brand awareness.

It’s critical to conduct a regular study of the competition analysis since it’s similar to reading the playbook of the opposing team before going out onto the field. It makes it possible for you to design a campaign plan and messaging that distinguishes your products or services from the competition, highlights your advantages, and positions you to succeed against the competition.

In case you haven’t already, it’s a good idea to conduct a competitor analysis. These tools and recommendations will assist you in doing so.

iCEA Group

As a leading international digital marketing agency established in 2007, we have consistently set the standards for traffic acquisition and conversion. We proudly host Poland's largest technical department, staffed with highly skilled SEO, SEM, and UX specialists with years of experience. Our offer knows no borders! As evidenced by our successful campaigns in not only the Polish market but also in India and the United States. Driven by our dedication and expertise, we empower our clients to achieve online success.

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