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Blog comments – how do they affect positioning?

6 minutes of reading
Blog comments – how do they affect positioning?
Category SEO

Are you looking for ways to boost your website’s page positioning? One of the most effective methods is engaging with blog comments. It’s an often overlooked tactic, yet it can have a significant impact on your website’s ranking in search engine results. In this blog post, we’ll take a closer look at how blog comments can affect your page positioning and provide tips on how to make the most of this valuable resource.


The power of the blogosphere

Blogging has grown exponentially over the last decade, there are over 600 million blogs as of 2021. And over 2,5 billion blog posts are published each year. This growth has been fueled by the ease of creating content and the ability to share and distribute it across multiple channels. Blogging has become an effective way for businesses to connect with their target audience, creating content that appeals to the interests and needs of their readers.

Blogging provides an opportunity to showcase expertise, share experiences, and express ideas in a unique and creative way. With blogs, we can connect with our audiences in a more personal manner, and it is often easier to spread our message through a blog than through traditional media. You can use it to share industry news, promote products or services, discuss current events, or provide an interesting perspective on a topic.

Blog as an element of SEO strategy

Search Engine Optimization is an integral part of any successful online marketing strategy. It is the process of optimizing a website in order to increase its visibility in search engines, like Google and Bing. By optimizing content, layout and other elements of a website, the goal is to achieve higher rankings in search engine results pages. Blogs offer an opportunity to create content-rich web pages that can be used to attract readers and also rank highly in search engine results pages.

Blog in e-commerce

The use of blogs in e-commerce is becoming increasingly popular as more and more businesses recognize the power of blogging. Blogs allow businesses to engage with their customers, establish a presence online and provide a platform for creating content that will be shared and discussed across social media platforms. They can be used in a variety of ways to promote e-commerce products. It is a great way to improve traffic to product pages as well as promoting special offers and discounts.

User Generated Content. What is it and what are its benefits?

UGC is any type of content that is created and shared by users of a website or platform. This includes text, images, videos, reviews, and comments. It has become an important part of digital marketing and optimization strategy because it increases engagement with a website or platform, making it more attractive to visitors and search engines.

It helps businesses to identify trends and customer sentiment, as well as providing real-time feedback on products and services. By responding to UGC, companies can build trust with their audience, as well as engage in direct conversations with them. It can also help to generate backlinks, which are an important factor in Google’s ranking. By encouraging users to share content on their own platforms, companies can also increase their reach and visibility online.


Comments are a form of user generated content that allow readers to leave feedback or opinions on a blog post. This feedback can help to build relationships between the author and their readers, while providing valuable insights into how people feel about certain topics. Comments also play an important role in positioning strategy. When used properly, comments can help to improve your website’s position in the SERPs.

The types of comments that can improve your SEO

  • One of the most important types of comments is those that include backlinks. These are links to other websites or blogs that are related to the topic at hand.
  • Another type of comment that is beneficial to your SEO is the one that includes keywords. If a commenter includes words that are related to the topic of your blog post, they will help your website rank better on SERPs.
  • The final type is one that is relevant to the discussion. If a commenter makes a point that is pertinent to the subject matter of your blog post, it will help your website appear more prominently in Google. The key is to make sure that these comments are genuine, not spammy.

The impact of user comments on website positioning

Google sees blog comments as engagement

Google looks at blog comments as a way of measuring engagement on a website. They look for comments that are relevant, meaningful and demonstrate a good level of user interaction. This helps them to determine the quality of a website’s user experience.

The more engaged your audience is, the higher you’ll rank

Engagement is key for blog posts. If you have a lot of visitors commenting, liking, and sharing your content, Google will recognize this activity as a signal of trust and value for your website. This, in turn, can help to improve your page’s ranking in the SERPs.

Comments show Google what keywords are important to your post

Every comment has the potential to contain words that are relevant to your topic and can help search engines better understand what your content is about. When someone comments on a blog post, they usually include words or phrases that relate to the topic of discussion. Google takes notice of these keywords and uses them to build a more complete picture of the content on your page.

The anchor text in your comments helps Google understand your post

When it comes to comments, the anchor text in each comment can help Google understand the context of your post. When people leave comments on your blog, they often use anchor text that links back to their own website or product page. This gives Google an indication of what the content of your post is about and helps them to index it better.

The number of comments on a post shows Google its popularity

The number of comments also gives Google an idea of how popular a post is. The more comments a post has, the more likely it is that people will find the content relevant and engaging. In addition, comments can help you build relationships with other bloggers and readers, which can lead to even more comments and links back to your site.

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In conclusion

The quality of the comments, the frequency of their use, and the type of comments you get can all influence your website’s positioning. Taking the time to understand the different types of comments and what works best for your website is key in driving more organic traffic and improving your search engine rankings. Taking the time to understand the types of comments and strategies for improving your website’s positioning will ultimately result in better search engine rankings and more organic traffic.

Aleksandra Pietrzak
Curator at the National Museum in Poznań, graduate of Art History at the Jagiellonian University and Contemporary Art at the Pedagogical University of Krakow, curator of exhibitions and author of scientific and popular texts. A lover of contemporary art, literature and travel.
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