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Being always up-to-date. What are Google Alerts and how to use them in SEO strategy?

7 minutes of reading
Being always up-to-date. What are Google Alerts and how to use them in SEO strategy?
Category SEO

If you want to be successful in SEO, it’s important that you stay on top of the latest news and developments regarding search engine optimization, ranking factors, and content marketing trends. Google Alerts can help you stay on top of this information without having to browse several websites each day yourself, saving you hours of time every month and giving you the peace of mind that you’re not missing any key information. But what are Google Alerts, how do they work, and how can you use them effectively to ensure your business stays competitive in today’s digital world? Read on!


Understanding what Google Alerts are

A Google Alert is a notification that pops up on your mobile device, desktop or e-mail when there’s new information about a topic you’ve been following. You can set an alert for just about anything, from news stories, blog posts, and even tweets, so you’ll be the first to know when something new is published. These alerts are ideal for people who want to stay up-to-date with what’s happening in their industry without spending hours each day reading articles and blogs.

Why should you turn on alerts?

If you are interested in the most up-to-date information and news and want the ability to follow what’s hot in your industry, Google Alerts are a great solution. In many professions, this is especially important, for instance when tracking your competitors’ actions. When you are analyzing a marketing strategy or plan, it can be helpful to get the perspective of the entrepreneur and client. They can also be useful for giving your own opinions about you a boost. Even so, your first notification should appear within 24 hours of successful registration and implementation of the relevant words or phrases.

How to set up an Google Alerts step by step

Log in or create an email account on Gmail, if you don’t have one yet. Then go to www.google.pl/alerts. Choose the sections that interest you or create your own tabs. Choose the right keywords that describe the topic you are interested in. Specify any parameters: notification frequency, language, number of results, domains, etc. Then select “Create alert”.

Tip: Make sure messages from alerts do not end up in the spam folder in your inbox. Additionally, you can also select words that you want to exclude from your entire search by using the “-” sign.

To edit an alert, just click “Edit” next to the selected phrase, and then enter the “Show options” section. There you will find the option to “Update the alert”. Removing is much easier – you just need to click “Remove” or “Unsubscribe” next to the alert at the bottom of the alert email.

Frequency of e-mail alerts

The frequency of e-mail alerts is set by the user. The user can choose how often they want their alerts delivered, anywhere from once a day up to once a week.

Set priorities

Choose your priorities. Google Alerts are a great way to stay up-to-date with what’s happening on the web and the changes taking place within Google. Set alerts for the keywords and phrases that matter most to you and get updates on them all in one place, without having to spend hours searching.

Save all your searches as templates

This is a great way to stay on top of trending topics, news, and other information without having to go through your browser history or save searches as favorites. Just create a new email search from the address you have registered with Google, and then paste your desired query into the box.

Google Analytics alerts

Aside from the standard alerts that anyone with a Gmail account can use, there are also custom alerts on the Google Analytics platform. The main goal is to automatically monitor the behavior of our customers when they are shopping online. Your website traffic and conversion rates can quickly be affected by crisis situations when you use them.

Google Search Console alerts

One way to stay up-to-date with what’s happening is by setting up Google Search Console alerts. Sign into your account, go to the dashboard, and click Alerts. This page will let you create customized alerts for any trigger words related to your site. All that needs to be done is inputting a word or phrase (or set of) into the Trigger text box.

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Ways of using alerts in Search Engine Optimization

Keep track of updates daily

Google Alerts are a great way to stay on top of any changes, additions or deletions happening on the web. All you have to do is enter your keyword and select how often you want alerts about it sent your way: hourly, daily or weekly. You can also set up an alert for a specific website, and be notified when new content is added.

Use alerts for research purposes

This is a fantastic tool for research purposes. You can set alerts for specific keywords or phrases and then have the latest posts from blogs, websites, and news outlets delivered directly to your inbox. This will help you stay up-to-date on your industry and never miss an important development.

Use alerts for starting new content ideas

If you’re someone who is always looking for new ideas for content, alerts are a great way to keep your inbox full of new topics. It’s an easy way of receiving updates from news sources, blogs and other websites without needing to visit them every day.

Build your website with new information

Building your website with new information is important if you want your website to stay up-to-date. They are great for catching trends or breaking news and can help build a following on social media. When people see something trending, they often share it on their own networks, which helps gain more exposure for your site or brand.

Keep an eye on the competition

It’s important to keep an eye on the competition, so that you can stay ahead of them and maintain your market share. It’s also important because sometimes you may find someone who is doing something better than you are, and it will be up to you whether or not you want to change what you’re doing, or if you want to try and compete with them.

If not Google, then what? Alternative tools

Talkwalker is a social media account management tool that allows you to track changes in your mother’s reputation and authority. It can generate more alerts than Google Alerts, although it works on the same principle. Plus, it’s also free.

How to keep up with the growing amount of content on social media? Social Searcher will come to your aid. However, it is not as useful as Google alerts. It allows you to search for mentions about us, however the free version only allows 100 searches per day. So it can be said that it is only support for other tools.

Newspoint is a tool that allows you to track trends in the industry, competitors’ activities, as well as monitor mentions. The advantage is the ability to track not only websites, but also social media, press, radio, television, podcasts, reviews. This platform allows for a wider scope of analysis and more personalized monitoring compared to Google alerts.


There is a lot of information out there. This post will show you how to stay up-to-date with the latest news and developments on your industry or topic of interest by using Google Alerts. We’ll go over how to set them up, what they do, and why you should use them. Don’t let anything pass you by!

Aleksandra Pietrzak
Curator at the National Museum in Poznań, graduate of Art History at the Jagiellonian University and Contemporary Art at the Pedagogical University of Krakow, curator of exhibitions and author of scientific and popular texts. A lover of contemporary art, literature and travel.
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