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All E-commerce Needs in One Place: iCEA Group at the E-commerce Poland Trade Fair

Dorota Prokopiak
PR & Communication Specialist at iCEA Group
3 minutes of reading
All E-commerce Needs in One Place: iCEA Group at the E-commerce Poland Trade Fair
Category Company life

The E-commerce Poland Trade Fair, the top event for online sellers in Central Europe, recently concluded its 23rd edition. With 150 exhibitors, 34 informative lectures, and a chance to connect with thousands of industry peers, it was a must-attend event. As one of the leaders in the e-commerce sector, iCEA Group was present at the event.

The E-commerce Poland Trade Fair is a significant event for the e-commerce industry. The main aim is to promote the growth of this industry by offering business opportunities, sharing knowledge and industry practices. As iCEA Group, we see this event as useful for networking with key players in e-commerce, sharing experiences, and discussing current market challenges. Developing effective business partnerships is essential, and while the process requires high engagement and may not deliver immediate results, it is a valuable investment in building lasting relationships with partners.

Productive conversations, exchange of experiences, and inspiration for joint actions – in a few words, this is how the 23rd edition of the E-commerce Poland Trade Fair can be summarized. Participating in industry fairs and networking events is an effective way to reinforce not only current connections but also establish new ones. Engaging in business conversations outside the formal office setting can be a great foundation for creating partner relationships. Building strong partnerships is crucial because positive outcomes take time and can lead to exciting collaborations. Participating in the event can often reveal new and compelling e-commerce partnership projects – as highlighted by Zdzisław Dusikowski, Head of Partnerships at iCEA Group.

iCEA Group presented an impressive team of professionals, including Wojciech Haremza, Łukasz Nawrocki, Paweł Borowik, Bartosz Cichy, Anna Kamieniarz, Zdzisław Dusikowski, Aneta Rutkowska, Sylwia Woźniak, Aleksandra Sydor, and Patryk Olszewski. Our team engaged with visitors at booth C2.7, providing free consultations on digital marketing. Attendees also had the opportunity to explore the latest issue of “Digital Now! Magazine”, which delves into the topic of paid advertising vs. organic traffic.

In addition, event participants witnessed the effectiveness of our strategies for clients. Klara Anna Witkowska, an SEO Specialist at iCEA Group, spoke on one of the stages about “Over 38,600 Phrases in TOP10! Good SEO Practices in a Competitive Industry, such as Organizing Mass Events and Television”, based on a successful case study. Klara demonstrated the impact of our SEO activities on a client’s website, achieving a remarkable 42% increase in the number of phrases in the top 10 search results within a year despite seasonal market trends.

All E-commerce Needs in One Place: iCEA Group at the E-commerce Poland Trade Fair


In a world full of endless options, building trust with your business partners is critical for success. At iCEA Group, we understand that trust is established through relationships, professionalism, and a responsible business approach. Attending trade fairs and networking events can be the key to forming relationships that lead to successful collaborations. Relationship marketing is an effective way to build and strengthen your company’s reputation, and we believe it’s a worthwhile investment.

Dorota Prokopiak
PR & Communication Specialist at iCEA Group
Long associated with the marketing and public relations industry. Her background includes serving as the editor-in-chief for national magazines and industry portals, as well as organizing training sessions, business events, conferences, and webinars. Joining iCEA Group in 2020 as a PR Specialist, Dorota has played a crucial role in shaping the company's global image. She excels in managing both internal and external communication and fostering strong relationships with the media. Her responsibilities also include overseeing employer branding and submitting the organization's entries to prestigious industry competitions and events. Dorota's communication strategies have significantly contributed to iCEA Group's numerous achievements. Among these are: the prestigious Forbes Diamond award in the Fastest-Growing Companies category, the eTrade Awards title in the Best Digital Service Provider category, and nominations in the E-commerce Berlin competition for the Best Agency category and the Performance Marketing Diamonds EU.
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