Order a free seo audit

Aim higher! Skyscraper link building technique as part of your SEO strategy

6 minutes of reading
Aim higher! Skyscraper link building technique as part of your SEO strategy
Category SEO

A link building strategy that’s both scalable and effective? You read that right. If you want to rank your website high in search engine results pages, you’ll need both links and traffic to your site, and the two go hand-in-hand. After all, one of the primary purposes of link building is to increase your organic ranking, which will in turn bring more targeted visitors to your site who are looking for what you offer. But not all link building strategies are created equal, so let’s take a look at the skyscraper technique in more detail!


Backlinks are one of the most important ranking factors for SEO. They’re a signal to Google that your site is popular and trustworthy. The more high-quality backlinks you have, the higher your site will rank in search engine results pages. If you want your website to rank higher in search engine results pages, then you need to focus on link building. Link building is the process of acquiring links from other websites back to your own.

What is the Skyscraper technique?

We live in times of overproduction, also in the context of online content. Therefore, the concept of Skyscraper stands out against this background. This is a link building strategy that involves finding content that is already popular and creating something better. The goal is to produce the best possible content on a given topic so that people will naturally want to link to it. It’s a fairly straightforward process that can have big payoffs if done correctly.

How does this affect the link profile?

Skyscraper will not only help you get links from other websites, but also improve the quality of your link profile. It can help you build links from websites that have a lot of authority, attract organic traffic and improve your search engine rankings from your niche. Furthermore, the skyscraper technique can help you build links from websites that have a high PageRank. Lastly, the more relevant content on your site is to a topic or keyword, the higher chance you have of ranking well for that keyword.

How to use the Skyscraper technique to build links?

Step 1: Find trendy content

The first step to building links with the skyscraper technique is finding content that is already popular in your industry. To do this, you can use Google trends or social media monitoring tools. You also want to identify high quality content that has a lot of engagement on Facebook and Twitter. This will give you ideas for what type of content people are most interested in reading about in your industry. Then, search for articles on major news sites related to these topics and see if they are linking out at all (this will help you find the blogs who write about these topics).

Step 2: Analyze search results

When you want to build links, it’s important to look at your competition and see what’s working for them. The Skyscraper Technique is a great way to do this. Once you’ve analyzed your competitors’ link profiles, create a spreadsheet of sites that have links to similar websites as yours. You can also use BuzzSumo or Ahrefs to find these sites. BuzzSumo will help with finding articles while Ahrefs will help with finding sites that have links pointing back at them. Use these tools to come up with an idea of the best content types and topics that are getting attention from other people in your industry.

Step 3: Make a list of the popular sites in your industry

Make a list of the popular sites in your industry. To do this, you can use a tool like Google AdWords Keyword Planner or Alexa Rank Checker. Once you have a list of the popular sites, you can begin looking for link opportunities. Look for opportunities where you can create content that’s even better than what’s already out there.

Step 4: Create better content

Next step to skyscraper link building is creating better content than what already exists. This means that your content must be thoroughly researched and well written. If you can create content that is truly outstanding, you’ll be off to a good start. There are many factors that go into high quality content creation but the most important one is having something valuable to say. Put some time into researching topics in your niche and try to offer something new or more comprehensive than what’s currently available on the web. You want your audience to actually enjoy reading it which will make them want to share it with their friends!

Step 5: Search for sites that will post you

One of the best ways to get links is to simply ask for them. Search for sites that are in your industry or that are popular in your niche and see if they have any link opportunities. If they do, reach out and let them know that you have a great piece of content that would be perfect for their readers. Most site owners are happy to oblige if they think it will benefit their audience. Also, you can do this by searching for guest posting opportunities or social media sites. Once you’ve found a few potential linkers, reach out and ask if they’re interested in linking to your site.

The challenges of link building with the Skyscraper technique

One of the challenges of link building with the Skyscraper technique is that it can be time consuming. You need to find relevant content, create something even better, and then reach out to the right people. Additionally, you need to make sure your content is truly remarkable, as it needs to stand out in order for people to want to link to it. And once you have secured a few links from high quality sites, you’ll need to keep looking for more so that those original links continue to rank well. Finally, the Skyscraper technique requires a lot of patience.

Reverse Skyscraper technique

The reverse skyscraper technique is the same concept, but instead of starting with popular content, you start with content that’s not getting much attention and make it better. It can take a little longer for this technique to work because it might take more time for your content to rise in search engine rankings, but it will eventually work as well.

Make an appointment for a free audit of your website
Order a free seo audit

In conclusion

The skyscraper technique is a great way to build links to your website. It involves finding popular content in your niche and creating something even better. Not only will this help you get links from other websites, but it will also help you attract more traffic to your site. You can then convert those visitors into leads or customers with the appropriate marketing techniques. By creating high-quality content, you can attract attention from other websites and increase your link popularity. Plus, by including relevant keywords in your content, you can improve your website’s search engine ranking.

Aleksandra Pietrzak
Curator at the National Museum in Poznań, graduate of Art History at the Jagiellonian University and Contemporary Art at the Pedagogical University of Krakow, curator of exhibitions and author of scientific and popular texts. A lover of contemporary art, literature and travel.
Also check
Are you wondering why your website is NOT SELLING?
Schedule a free SEO consultation and find out how we can improve your sales results.

Rate the article
Average rating 5/5 - Number of ratings: 8
Add comment

Your email address will not be published. Required fields are marked *


Would you like to see what else we have written about?

Don’t give up on SEO. See what you can lose!
Don’t give up on SEO. See what you can lose!
Lost in the crowded digital world? Don't give up on SEO just yet! Discover the risks of neglecting it and how it can cost your business big time.
Brand positioning. How to get started?
Brand positioning. How to get started?
Brand positioning is a foundation of any successful business. But knowing how to begin your journey can be a challenge. Where do you start?
Three noticeable differences between Google and Amazon SEO. SEO that benefits both
Three noticeable differences between Google and Amazon SEO. SEO that benefits both
Google and Amazon SEO are both powerful digital marketing strategies that can help your business grow. Understand the difference.

Get started

with the comprehensive
SEO audit

Invest in a detailed SEO audit and understand your online performance. We analyze your website to get a clear view of what you can improve.

  • I Please send us a message first for the introduction.
  • II Then, our SEO Expert gets back right to you with a phone call.
  • III We schedule a consultation in time that works for you.
  • IV The SEO Expert audits your website and provides strategic recommendations on how to improve your performance.
  • V You'll get the SEO report with a comprehensive look at numerous search ranking factors such as technical items, on-page, content, and off-page metrics.