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AI. What is it and how is it used in copywriting?

6 minutes of reading
AI. What is it and how is it used in copywriting?
Category SEO

Copywriting is an essential part of any successful marketing strategy. It’s the process of creating persuasive, engaging, and informative content to promote your brand and products. But with so many other tasks on your plate, copywriting can be time-consuming and difficult.

Fortunately, AI has recently become a popular tool for helping businesses streamline their copywriting processes. In this blog post, we’ll discuss the basics of Artificial Intelligence and how you can use it to help with your copywriting.


Introduction to Artificial Intelligence

AI is a rapidly developing field of computer science that focuses on creating intelligent machines that can interact with and adapt to their environment. It involves the use of advanced algorithms and data structures that allow machines to simulate the behavior of a human being. Artificial Intelligence has become increasingly prevalent in many industries, from healthcare to manufacturing to finance, as its capabilities expand. It has made it possible for computers to understand spoken language, analyze images, and make predictions about future events.

Artificial neural networks, machine learning, AI – differences

All three of these technologies have their own unique characteristics and capabilities, but how do they differ from one another?

  • At a basic level, an artificial neural network is a computer system designed to mimic the way a human brain processes information. An ANN consists of input and output layers, which feed data through a series of neurons or nodes. Each node represents a certain aspect of the data. The goal of an ANN is to make decisions based on the data it receives.
  • Machine learning is a subset of AI that enables computer systems to learn from data without being explicitly programmed. It uses algorithms to analyze data and identify patterns. Machine learning can be used for predictive analytics, classification and regression problems.
  • AI, on the other hand, refers to the wider field of computer science which seeks to develop machines with cognitive abilities. It covers a variety of different technologies, such as natural language processing, expert systems, robotics and deep learning. AI can be used to solve complex problems by simulating human intelligence.


Why is copywriting important for SEO strategy?

Copywriting is the art of writing persuasive words to influence people’s buying decisions. It is the foundation of any successful marketing strategy and involves creating content that encourages readers to act in a certain way, such as subscribing to a newsletter, clicking a link, or buying a product. It can be used in many different mediums such as web pages, e-mails, advertisements, radio ads, and more. It is essential for companies to create compelling copy in order to stand out from their competitors and increase sales.

Good copywriting requires an understanding of the target audience, the ability to create engaging headlines, and the ability to write with clarity and succinctness. A great writer will be able to take complex ideas and turn them into simple language that everyone can understand. They must also be able to understand how to structure their writing so that it grabs the attention of the reader.

How to use AI in strategies based on copywriting?


AI-driven copywriting is becoming more and more popular in the digital marketing world. Artificial Intelligence is helping marketers write content that engages customers, drives conversions and increases sales. By using this technology to optimize the writing process, you can create compelling and personalized content for your audience quickly and effectively.

It can help you save time by creating content that speaks to your target audience. AI-driven platforms can analyze your customer data and identify trends and patterns that can be used to inform your copywriting decisions. This data can help you tailor your copy to appeal to different types of customers or to particular demographics or interests.

AI can also help you identify key phrases that will be effective in targeting specific customers. The technology can determine the most relevant words to use for each search query, allowing you to craft content that resonates with potential customers.

Finally, Artificial Intelligence can help you create high-converting content by providing insights into what types of content are working well with different audiences. This can help you refine your strategy and ensure that your copy is delivering maximum results.

RankBrain and BERT

Using RankBrain and BERT, copywriters can create more effective content that is better understood by search engine algorithms. This, in turn, can help improve a website’s ranking on Google search results pages.

RankBrain helps determine which keywords will be most effective for their content. By understanding the context of user queries, it is able to suggest related terms that may be more relevant to the user’s intent. This allows them to create content with more accurate and specific keywords that are more likely to show up in search results.

BERT, on the other hand, is able to provide more accurate search results by understanding the context of user queries. It also enables the creation of content that is more natural and easier to read, which can help engage users and keep them on the page longer. Additionally, BERT can analyze search trends to help writers create content that is tailored to popular topics or searches.

AI tools for SEO copywriting

Popular tools that use artificial intelligence and can be useful in the work of an SEO copywriter include:

  • Rytr;
  • Content Editor by Surfer;
  • Writing Assistant from SEMSTORM;
  • CONTADU (Content Intelligence Platform);
  • copy.ai;
  • copymith.

AI in content marketing is not only text generators, but also tools that help in analyzing keywords and determining user intentions.

There’s a reason these tools are called assistants rather than creators. The task of the program is to help create content, but it is the human who has to write the final text – even the aforementioned product short description. That is why it is also necessary to check each text before publishing it to make sure that it makes sense and that it does not contain errors.

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Last words

As technology advances, so does the potential for Artificial Intelligence to improve copywriting and make it more efficient. AI-based strategies can help to optimize the search engine rankings, speed up the process of content creation, and make sure that copy is well-tailored to target audiences. Do not hesitate, save time and energy by working together with modern technologies.

Aleksandra Pietrzak
Curator at the National Museum in Poznań, graduate of Art History at the Jagiellonian University and Contemporary Art at the Pedagogical University of Krakow, curator of exhibitions and author of scientific and popular texts. A lover of contemporary art, literature and travel.
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