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9 myths about link building

Wiktoria Czerw
Content Editor
7 minutes of reading
9 myths about link building
Category SEO

The process of building links can take time and effort. It can often seem overwhelming, and there are a lot of myths and misconceptions about the process. Many people don’t know where to start or what to believe when it comes to link building. Here are nine popular myths about link building debunked and explained to help you better understand them.


One of the most pervasive myths about link building is that it is dead. This could not be further from the truth. Link building is still essential to any SEO strategy and has retained its value in recent years.

Link building is an important part of a successful SEO strategy because it helps to improve search engine rankings, attract more traffic to your website, and establish credibility and trust among potential customers. Google’s algorithm rewards websites with links from other high-quality websites, so a well-rounded link building strategy is essential.

In addition, links are often seen as a key indicator of the quality and relevance of content. If you have content backed up by other credible sources and linked to other websites, it will be seen as more reliable and trustworthy by both search engines and users.

This is a common misconception when it comes to link building. Many people believe that the more links they have, the better their SEO will be. However, this is not true. The quality of the links matters more than the quantity. Focusing on getting high-quality links rather than just as many as possible is important.

Low-quality links can actually do more harm than good when it comes to SEO, so it’s essential to prioritize quality over quantity. This means that you should focus on getting links from reputable websites with high domain authority and make sure that the link content is relevant and useful. Having a few good links from authoritative websites is much better than having hundreds of low-quality ones.

When looking for backlinks, it’s critical to remember that there is no “magic number” for how many links you need. Instead, focus on getting quality links from relevant websites with high domain authority. This will help your website rank higher in search engine results and give you better visibility online.

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This is a common misconception about link building, but the truth is that guest posting is just one of many strategies for building links. While it can be an effective tactic for growing a website’s backlink profile, there are other strategies to consider as well.

Link building is ultimately about creating relationships with other websites and creating quality content that will naturally attract links. Guest posting is one of the most popular methods of link building because it allows you to gain exposure to a new audience and earn a link back to your website. However, many other techniques can be just as effective in building your website’s link profile.

Other effective link building strategies include writing comprehensive articles or tutorials that provide unique insights on a particular topic, creating infographics or videos to share on social media, reaching out to bloggers and webmasters in your niche, and participating in online forums and industry-related events. You can also conduct outreach to websites in your niche and offer to write guest posts or contribute content in exchange for a link back to your website.

This myth is commonly perpetuated by those who do not understand the intricacies of link building. While it may appear easy at first glance, effective link building is complex and challenging. Link building is a labor-intensive process that requires much skill, knowledge, and dedication.

At its core, link building involves creating relationships with other webmasters, finding appropriate places to post content or links, developing creative link building campaigns, and monitoring the success of each campaign. It also requires extensive research into potential target websites and a thorough understanding of SEO best practices and algorithms. All of these activities take considerable time and effort to accomplish.

Furthermore, link building is a dynamic and ever-changing process due to the frequent updates to search engine algorithms. What works today may not work tomorrow. It is essential to stay abreast of the latest changes and trends to stay ahead of the competition.

This is one of the most pervasive myths about link building. Many assume it’s a costly and out of reach for small businesses and individuals.

However, this could not be further from the truth. Link building does not have to be expensive – in fact, there are several cost-effective strategies you can use to increase your link profile.

One of the best strategies is to use content marketing to drive organic links. You can attract natural links from other websites by creating high-quality content, such as blog posts, infographics, and videos. This content can be shared on social media and promoted to influencers who can help spread the word. It’s also a great way to build relationships with other bloggers and content creators in your industry who may be willing to link back to your content.

Another cost-effective link building strategy is using broken link building. This involves finding broken links on other websites and then offering a replacement link for their website. This helps you earn links quickly and without having to pay for them.

Link building does not have to be expensive – with a little bit of creativity, you can easily develop a cost-effective link building strategy that will help you build valuable links to your website.

The myth that link building is about getting dofollow links is untrue. In fact, it’s actually quite the opposite. Link diversity is key to successful link building, including a mix of dofollow and nofollow links.

Dofollow links are the type of links that search engine crawlers follow and use to determine rankings. This makes them essential for link building since they send trust signals to Google and boost your SEO rankings. However, the only way to get dofollow links naturally is through quality content and genuine relationships with other website owners.

On the other hand, nofollow links are links that search engine crawlers don’t follow. This means that they won’t directly boost your SEO rankings, but they are still incredibly valuable for link building. Nofollow links help diversify your link profile and can provide referral traffic from other websites. Furthermore, since nofollow links don’t appear as “links” in Google’s eyes, they can help protect your website from any potential penalties related to link manipulation.

Link building is often mistaken for a one-time task that you can simply check off your list and never revisit. This could not be further from the truth. While it is true that link building takes time, it is an ongoing process that should always be addressed.

The reason link building is not a one-time task is that links have a short shelf life. It’s not enough to just build them once. You must continuously monitor them to ensure they remain relevant and working. Links can become broken or expire over time, so it’s important to stay on top of link maintenance in order to keep your website ranking high.

Additionally, effective link building requires continual effort. To keep your website relevant and competitive, you must continually build new links and reach out to potential link partners. You can only do link building once, and remember it requires ongoing effort to get the most out of it.

The most common misconception about link building is that it’s all about manipulating search engines. This could not be further from the truth. While link building is certainly a way to improve your visibility and ranking in search engine results, it should not be done solely by manipulating search engine algorithms. Link building should be used to build meaningful relationships with other websites and create content that drives organic traffic to your website.

Link building for humans, not just search engines, is critical for creating an effective SEO strategy. By building relationships with other websites and creating valuable and engaging content for readers, you can create links that will drive real organic traffic to your website. Links built solely to manipulate search engine algorithms are easily spotted by search engines and could result in your website being penalized.

Myth #9: Link building is only for big brand

This is a common misconception about link building – that only big brands can take advantage of the process and see the benefits. This couldn’t be further from the truth – link building can benefit businesses of all sizes, from startups to established companies.

The key to successful link building is understanding how to create valuable content that other websites want to link to. That’s something that any business, regardless of size, can do. If you can write compelling, informative, and interesting content that people want to read and share, then you can start building a strong network of links. This will help boost your visibility and search engine rankings, no matter the size of your business.

Link building is wider than large companies with massive marketing budgets too. Smaller businesses can also benefit from link building by creating content that resonates with their target audience and strategically engaging in outreach efforts. By investing time and resources into building relationships with influencers and thought leaders in their niche, they can build more quality links and increase their visibility online.


Link building is an essential component of SEO and digital marketing. To be successful, you must create high-quality content and build lasting relationships with relevant websites. Understanding the truths behind link building myths allows you to create effective strategies to help your website reach its full potential. So don’t let the myths stand in your way – get out there and start building those links!

Wiktoria Czerw
Content Editor

Wiktoria is a language and editorial enthusiast whose passion for content drives her to create unique, SEO-optimized texts. She has always been intrigued by linguistics, and she now applies this passion to her profession by ensuring every sentence is accurate and logical. Wiktoria is known for her precision and timeliness – every detail matters to her, and she strives to perfect the content in every possible way.

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