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Your image in the hands of users. What are UGC links?

6 minutes of reading
Your image in the hands of users. What are UGC links?
Category SEO

When it comes to building links, there are plenty of strategies that work, and plenty of strategies that don’t work. In fact, an entire book could be written about the many ways you can (and cannot) build links to your website. But one strategy that shouldn’t be overlooked is leveraging user-generated content in your link building efforts—especially now, when Google has made it easier than ever to take advantage of this little-known tactic. Read on to learn why you should care about UGC links and how you can use them in your own link building strategy.


Keyword and link building is one of the most important SEO tactics you can use for your business. It’s how you build yourself up in search engines and, ultimately, establish authority. A quality backlink will help your website or blog post rank higher in search engines and will increase the amount of traffic that you receive. Creating a strategy for link building should be a priority if your goal is to dominate your industry or niche.

Knowing how and where to get quality links is very important in SEO as Google measures the relevance between pages by how many external links point back to it. There are so many ways that you can use a link building strategy such as through social media, forums, email outreach or guest posting. Whatever your preference, one thing is clear: these types of links will provide significant value when it comes to search engine rankings. What many people don’t realize is that user-generated content links one of the best type of links you can get!

The rise of generated content

User-generated content has been around for a long time. In the late 1990s, customer reviews became all the rage on websites like Amazon and eBay. In the early 2000s, blogs emerged as a vehicle for readers to share their thoughts on products, people, places and things that mattered most to them.

Today, bloggers are actively building careers by writing about their passions and then leveraging their popularity into consulting work. With so many people posting content every day, it’s hard not to find someone with whom you can resonate in order to cultivate an authentic link. Whether you’re looking for web design links, financial advice, parenting tips or anything else under the sun, there is someone out there who shares your passion and is willing to link back to your site in exchange for being mentioned on your blog. So why not reach out?

What ure User Generated Content links?

User Generated Content links are links that are created by another user or publisher, and they usually link back to the original content creator’s site. These links can have a huge impact on your website’s search engine optimization ranking, especially if they link back from high-authority sites with a lot of linking power.


An example of a good UGC link

One great place to look for interesting and helpful user-generated content is Quora. Take a minute and search for a topic you’re interested in, like copywriting or rebounding. The first hit that pops up will have a row of people asking and answering questions about the subject. Scroll down the page until you find one that looks useful, then click on it.

The benefit of being approachable

An approachable company means that visitors are more likely to engage with your content. We’ve found a direct correlation between helpful content and increased visitor engagement and conversion rates. Many visitors want an opinion from someone they know, but will also visit other sites as well when they don’t find what they are looking for. They will often return when they have exhausted the possibilities on competitor sites.

How does UGC affect SEO?

With all the changes Google has made to its search algorithm, links are now more important than ever. Not only are links an indication of popularity and relevance, but they also act as a signal for PageRank. That’s right — through your incoming and outgoing links, Google calculates how well you’re doing on a global scale.

User-generated content has a big impact on SEO and online marketing. UGC exerts the greatest value on positioning when Internet users create texts about a given brand on blogs (articles), additionally placing a link to the website in them. The URL is “read” by Google’s algorithms as a recommendation and has a positive effect on optimization strategy. It is a natural link building that can positively affect your visibility on the Internet.

Marketing and brand image created by UGC

UGCs are the opinion of the customer that positively influences the brand image. Before buying anything new, most consumers want to learn as much as possible about a specific product. User-generated links are therefore the best form of word of mouth marketing. Take care of appropriate content marketing, publish engaging content on a regular basis, and try to encourage users to talk. According to research, evergreen content works best in this context.

Your content should be valuable and give people what they want. UGC links are perfect for that, because if you’re providing value on your website, then chances are you have happy customers who’ll be willing to provide their own recommendation by linking back to you or giving your content a share on social media.

How can you acquire UGC links?

The best place to start with link building is your website. Once you’ve done a technical analysis and identified where links can be added, your next step is coming up with content ideas. This might seem counterintuitive, but I actually find it more useful than coming up with sites to contact first. Since links from any site can pass value, it’s better to come up with as many articles or blog posts as possible for the site you’re targeting before spending a bunch of time contacting other sites.

How can you get more UGC links? Don’t worry. It’s easier than you think. All you need is some great content and a thoughtful promotion strategy that incorporates social media, influencers, your community, and more. Also, ask friends and family members who have large followings on Instagram, Facebook, Twitter, or any other social media site.

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In conclusion

UGC links are one of the best and easiest ways to generate backlinks. Make sure you’re harnessing the power of user-generated content on your site by participating in conversations, responding to comments, and asking for reviews. The more active your online presence is, the more likely it is that other sites will want to link to you. As long as what you’re posting isn’t spammy or illegal, then people will naturally want to share it with their friends or blog about it themselves!

Aleksandra Pietrzak
Curator at the National Museum in Poznań, graduate of Art History at the Jagiellonian University and Contemporary Art at the Pedagogical University of Krakow, curator of exhibitions and author of scientific and popular texts. A lover of contemporary art, literature and travel.
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