WooCommerce SEO Services

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    WooCommerce, the creation of WooThemes, a WordPress theme developer, is an eCommerce plugin on WordPress. Like a lot of WordPress features, this plugin is also open source which means that users can easily contribute to it and have done so. Developed originally by Mike Jolly and James Koster, WooCommerce caters to small, mid-sized as well as large scales businesses that have websites developed and powered by WordPress.

    While the platform certainly offers several SEO-friendly features, it is extremely important for the business to have a focused WooCommerce SEO strategy to leverage them to the fullest. This requires a certain level of technical expertise, which only an experienced WooCommerce SEO company can offer. With knowledge regarding multiple aspects of WooCommerce SEO, these agencies are able to deliver the desired results for WooCommerce powered eCommerce stores.

    Search Engine Optimization for WooCommerce shops

    The concentration of WooCommerce towards eCommerce means that developers are experts in the field and specialize in any and all issues that online businesses often face, especially in terms of website performance. Consisting of hundreds of additional plugins, WooCommerce makes it very easy for businesses to develop their websites as per their requirements. All of these features are extremely SEO-friendly. Businesses rely a lot on both the technical SEO aspect as well as the SEO content development aspect of the website development process to create the ideal website which represents their brand accurately.

    Certain plugins like Elementor, which is an SEO-friendly WooCommerce theme, make it super simple for people to customize and personalize their website. WooCommerce supports plugins like these and incorporates them to be compatible with the needs of online businesses. To make the best Search Engine Optimization strategies, it is essential that businesses first understand what SEO is and why it is so important.

    SEO or Search Engine Optimization is basically a methodology that allows businesses to rank high on search engine results pages (SERPs). When they are able to rank higher, their visibility obviously increases, which leads to searchers clicking on their links and visiting them. This is called organic traffic, which is quintessential for the survival and growth of any online venture. To make a higher number of sales, businesses need to attract as much traffic as possible to the platform and then engage the visitors meaningfully. This is where platforms like WooCommerce come in. To help businesses of all sizes to better optimize their websites, WooCommerce offers several interesting features. WooCommerce SEO can be easily leveraged and improved upon by following these simple tips: –

    • Using accurate Keywords – The role of keywords in website content cannot be overlooked. If any website downplayed the importance of correct keywords, it is essentially throwing away the chance to rank high on the SERP. At the same time, it is important to use accurate keywords. Using too many unnecessary keywords would never help with Search Engine Optimization and, in fact, is a big no.
    • Avoid Duplicate Content – Duplicate content, whether within your own website or copied from another website, is definitely going to harm your SEO work. Duplicate content is just going to confuse the crawlers inspecting your website and determining its ranking. To avoid this, make sure the product descriptions for every product is unique and original.
    • Product Descriptions – Speaking of Product Descriptions, you need to ensure that the descriptions are well thought out. Random and confusing descriptions or very lengthy and unnecessarily wordy descriptions are not required.
    • Mobile Optimization – In order for your website to rank higher, it also needs to be able to work on mobile devices well. If your website is unable to adjust to smaller screen size, it will rank lower. Google, for example, has a mobile-first assessment system wherein the crawlers would go through your website first to assess the compatibility with smaller screen sizes. They look at your website in that configuration. This is done because the majority of people now use their mobile devices most of the time to surf the internet.
    • Page Load Speed – Having an online business presence containing a lot of products can cause your website to become slow. Therefore, it is essential to make sure that your website is optimized to load quicker. The longer it takes to load, the more percentage of traffic you lose. As per estimates, if a website takes longer than 10 seconds to load, it loses 123% traffic.

    WooCommerce, being SEO and business-friendly, provides a lot of tips and tricks for people to optimize their website to its fullest potential with its various themes and plugins and a rich community.

    How to optimize your WooCommerce categories for SEO?

    Categories are perhaps one of the most ignored aspects of website content creation for Search Engine Optimization, which is really surprising given how many benefits it has in increasing a website’s Search Engine Ranking. Categories are basically the groups in which a business divides its products. For example, if a website is created to write blogs on different topics like travel, health, beauty, and so on, these headings become the category. Any blogs published would have to be identified under one of these categories.

    Categories and product tags are basically meant to structure, separate, and organize all of your products and categories in a way that makes it easier for crawlers to understand them, as well as enable customers to understand what you are selling. Categories are certainly the underappreciated benefactors of SEO, and we will now see how they can be optimized for SEO in WooCommerce.

    When to choose WooCommerce over Shopify?

    WooCommerce and Shopify Are similar platforms offering users the opportunity to create impressive websites for their businesses. While WooCommerce can only be integrated with WordPress, Shopify is its own identity and is a Canadian brand that offers users services for website development. Both WooCommerce and Shopify are concerned with online businesses and hence offer services of similar nature, and that is why there always exists confusion among people over which tool they should use for their requirements.

    As far as the question of which platform is better, there is no real answer as both Shopify and WooCommerce have their own pros and cons. Depending upon personal preference, people should choose one of these two platforms. A lot of aspects feature into factoring which platform is better for you like transaction options, user-friendliness both for the website developer as well as for customers who would visit the website, ability to handle thousands of products and transactions every day, and much more. If confused about when to choose one over the other, refer to the following aspects: –

    • Customization: WooCommerce is leaps and bounds ahead of Shopify when it comes to offering more customization and personalization options to users. WooCommerce comes with hundreds and thousands of themes and plugins from which users can pick and choose, providing an unlimited supply of personalization. Shopify, on the other hand, only allow limited customizations. It is pre-loaded with everything required for website development, so there are only a few personalization options that you can access.
    • Transactions: Shopify encourages payments through their own payment gateway, Shopify Payments. In order to do this, they levy a charge for transactions made through other mediums. This is not the case with WooCommerce. They do not charge any transaction fee and are free to use any payment method, making it inherently more cost-effective.
    • Economic Platform: Speaking of cost-effectiveness, WooCommerce is a free-to-use platform with a very nominal fee required by most plugins, making it extremely cost-effective for users. It makes it easier on their pockets because they can get maximum functionality with the least amount of cost. Shopify, on the other hand, is not free to install, and in addition, all the add-on services can be quite pricey. A lot (most) of these services and even Shopify’s own charges are recurring in nature, so you must pay the charges on a yearly basis.
    • Ease of Use: If you are a newbie and are learning your way around website creation, you may want to stick to basics and require a limited number of choices so that you do not get overwhelmed. In this case, Shopify becomes the better option. With a lot of built-in features and limited customization options, Shopify is simpler to start with when compared to WooCommerce, which is often known for being a little more difficult for new users because it is more technical than Shopify. Once you get the hang of things, you can always shift to WooCommerce.
    • Security: Shopify comes with security features built right in, whereas WooCommerce requires users to do the security compliance stuff themselves. Shopify is pre-loaded with the Secure Sockets Layer (SSL) and is compliant with Payment Card Industry Data Security Standard (PCI-DSS). WooCommerce is not in-built with these features, which means that users need to source out their SSL and set up their own PCI-DSS compliance.
    • Better Features for Sales: Like various other features, Shopify comes with built-in sales features like handling abandoned cart recovery, discount codes, shipping, and more, unlike WooCommerce, making it the better choice for those in a hurry to start their website.
    • Customer Support Systems: When creating a website, running into issues and problems is common; therefore, having a good customer support system is vital to have all of your queries resolved and enable better creation of the website. WooCommerce is better than Shopify in this regard. While Shopify has a wonderful customer support system, WooCommerce fares much better as it provides active 24*7 support and features a lot of help guides to guide users through every possible problem, thanks to Bluehost.
    • Marketing Tools: Shopify makes it easier for businesses to market and sell their products over other marketing channels like Amazon as well. The features required to make this simple are pre-built in Shopify. WooCommerce, on the other hand, requires specific plugins and configurations to allow users to market over several third-party channels.
    • Control: With the huge number of personalization options and liberty to include or exclude different features (because you need to install plugins for them), people who want complete control over their website should lean towards WooCommerce, but those who have no to little technical knowledge would prefer Shopify.

    Shopify and WooCommerce are very competitive and have all features. The fact that makes one better over the other in different aspects relies on the details and whether certain important features are already built-in or need to be added through plugins. It is not like you will miss out on any feature by choosing either one.

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    Are WooCommerce product tags relevant for SEO?

    To understand the relevance of WooCommerce’s product tags in Search Engine Optimization, you first need to understand what product tags are and how they are relevant at all in SEO. Before understanding what they are, two things that need clarification but are often confused are WooCommerce category and WooCommerce tags. A lot of people confuse these two as there are completely different things. You can even say that categories are a bigger umbrella, and product tax comes under it.

    Now, what product tags?

    Product tags are basically a finer descriptive heading of a particular item. For example, if you are selling sunglasses and you have multiple colors in one type of sunglasses, and you title it something like “polaroid black sunglasses,” this becomes a product tag. Now you may wonder how this is relevant to SEO. The answer to this is quite simple.

    If somebody does a Google search for black polaroid sunglasses, your product, because it has these specific words mentioned, is more likely to be a search result than, say, a website that has not written such an intricate title for their product. Since SEO is just a means to make your website more visible to the customers, any practices which bring your page to the top when a potential customer searches for something that you sell, product tags, obviously become a key factor.

    WooCommerce is all about online businesses practices like the use of eye-catching and relevant product tags that go a long way in promoting your website SEO. WooCommerce product tags SEO is a very efficient manner of upping your SEO game. So, to answer the question is Yes! WooCommerce product tags are relevant for your website. Online businesses rely heavily on SEO and need to be proficient with the best SEO practices. Every content management platform and plugin working with online businesses encourages them to work well on their content. Whether product tags, product descriptions, use of relevant keywords in the title, meta description, and more.

    It might sound like a monumental task to find the correct product tags; it is actually quite a simple process. What is important in this is to remember that your customers would, in all probability, be unaware of very complicated details of a product that you as a seller may be aware of. Hence, using language which your customers would use is essential. For example, writing “black polarised sunglasses” is simple and something your customers would do, but writing “black sunglasses with polarised lenses and metal frame developed from xyz technology” is not something that the majority (if any) of your customers would do.

    Additionally, it is important to know where to draw the line. Using Product tags is important, but more important is that you only use tags that are relevant. Irrelevant tags will not serve your purpose. Product tags, in general, are not a make or break factor when it comes to SEO. They are certainly important, but even if you don’t use them or use less of them, it is not going to affect your website and presence too much. If your search engine optimization is good in other aspects, it will still be visible in relevant markets. When using product tags, ensure that you use the correct product tags.

    WooCommerce product tags are a step to make your Search Engine Optimization better. They make it simpler for your search engine to understand your product and website and show it to customers when they look for particular things. Making product tags is a simple yet important process because it increases visibility a lot. If you correctly tag your products, you are more likely to attract relevant traffic from potential customers. Having said that, product tags are just one part of your Search engine optimization. SEO is composed of a lot of things and practices which all need to be well proportioned in your SEO to-do list. WooCommerce product tags are an easy way to incorporate the product tag bit of SEO for online businesses.

    What are the best WooCommerce themes for SEO?

    WordPress and WooCommerce are known for having a very strong integration of themes and plugins to make life simpler. Whatever your requirement, WordPress themes have you covered. WooCommerce, being a focused e-commerce platform, contains numerous business-related themes which are powered to be compatible with your online business. Businesses have different requirements from their websites, which means that whatever themes they use should cater to their business. As such, WooCommerce has a wide and diverse collection of themes that are compatible with the many plugins which users can install to help in the development of their website and for better SEO implementation.

    Since there are so many different WooCommerce themes, it is really difficult to pin down a few themes as the best. Especially considering the different features they all bring and what kind of business they are best suited for, however, here are some top-rated ones: –

    • Divi: No WordPress related theme list can be complete without Divi. This bestselling theme is multipurpose which means that all kinds of websites can use this theme. Packed with amazing SEO features to make things simpler and optimization implementation quick and effective, Divi has gained quite a fandom. Divi was developed by Elegant Themes and comes with pre-built templates which cover every sort of website idea, but it comes with a Divi Builder Tool which enables people to customise the templates. A very important feature which makes Divi outstanding is that it keeps updating, thereby staying current with SEO optimizations.
    • Sydney: Sydney is a business focused SEO-friendly theme. Designed efficiently to give a professional look which online business websites require; Sydney is perfect for ecommerce websites. Sydney is also popular because it comes in two versions, free and paid, so you can try out the free version before deciding to invest in it. Furthermore, Sydney allows users to pick and choose which elements they want to include in their website and what order they want them to be used. The design development of websites can also be enhanced by using Elementor with Sydney.
    • Neve: If versatility and chic appearance is what you are looking for, Neve is the theme to try. With several customisable layout available and WooCommerce Booster making the deal extra sweet by offering more control to the users, Neve has proven itself to be really groundbreaking option. Neve is also extremely fast, quick to load and compatible with the majority of page builders. Neve even makes translations quick and simple and is even compatible with right to left languages like Arabic.
    • Ocean WP: Another free multipurpose theme, the Ocean WP comes with a companion plugin and premium features like built-in SEO, live customiser and much more. OceanWP is extremely compatible with Elementor and other similar website builders like Visual Composer. The live customiser makes it simple to create and choose website backgrounds, navigation menus, styles, colors and much more.
    • Astra: Extremely SEO-friendly, Astra is a versatile and multipurpose theme that can be used to create any kind of website. It is customisable, compatible with Elementor and the built-in templates which can be changed and personalised as per individual needs. It is a quick and lightweight theme. Some of its distinguishing features include unlimited scrolling, gallery view, product views and catalogs, grid settings, checkout options and more.
    • Outfitter Pro: If your style or preferred vibe shouts minimal, Outfitter Pro is for you. Created with a minimalist style design, this theme is aimed at making your products the hero of the website. This theme is built on the Genesis framework which makes this even more vigorous. Fueled by landing page templates, custom header templates, translation friendly, custom theme options and much more, Outfitter pro is in keeping with the latest SEO standards.
    • Digital Pro: Integrated with WooCommerce, Digital Pro is a WordPress Theme consisting of pre-built templates, user friendly setup and high-performance design. Additionally, Digital Pro is built with live customiser which makes personalising themes and templates extremely easy.
    • Ultra: Another multipurpose WordPress theme, ultra comes with WooCommerce in-built accompanied by demo content, making it easier for users to understand their way around the product. Powered by mega-menu, in-built add on options, templates that have been pre-designed for you, and many more attractive features, Ultra is sure to make your website top-notch.
    • Hugo: A simple and cute little theme perfect for WooCommerce website building, Hugo is powered with a lot of features which make it an ideal choice for several e-commerce websites. Built with gorgeous homepage options with image sliding options, customisable, fonts, colors, and backgrounds options and with an assortment of customisable widgets which work amazingly for social media platforms, Hugo is efficient and SEO friendly.
    • SeedProd: Perfect for WooCommerce powered websites looking to optimize design, SeedProd is a landing page builder which provides chic and sleek page templates and designs. This theme enables users to get professional looking websites without hiring a professional. Want your website to look classy and rich? SeedProd is your answer. SeedProd comes with a visual builder comprising of drag and drop features, templates designed specifically to boost sales, High conversion landing pages creators, and much more.

    WooCommerce SEO Best Practices

    While there is a multitude of SEO practices, which can be classified as SEO best practices, there may be some differences in which practices are better for online businesses as compared to other websites which are not trying to sell any products. Keeping in mind the different needs of eCommerce businesses, WooCommerce has suggested some SEO best practices that are relevant and game-changing in this sector.

    These SEO practices work wonders in boosting organic traffic from different advertisement platforms. Before we dive into what these WooCommerce SEO best practices are, some basic principles to keep in mind are: –

    • Ensure a structured flow on your website: It goes a long way by allowing crawlers to understand what your website is all about. This in turn allows search engines to rank your website in a more accurate manner, by avoiding confusion. A structured flow is also greatly helpful because when there is an organisation to your website, potential customers are able to easily surf through the various sections of your website, explore more things and products and make larger purchases. On the other hand, an unorganized website creates a lot of confusion for both website crawlers as well as customers.
    • User Experience: In an extension of the first point, user experience is what determines repeat customers, and new organic traffic by word of mouth. It also encourages customers to leave good reviews for your website, which has been proven monumental in boosting website visits and sales.

    Now that we have understood some cornerstone concepts in leveling up website SEO practices, let’s look at some WooCommerce SEO Best Practices: –

    • Target Keywords: When creating content for your website, meta-data, product descriptions, product tags, categories et all; knowing the targeted keywords is of utmost importance. As is reflected in the term itself, these targeted “key” words are the key to a successful SEO Campaign. To find relevant targeted Keywords, utilising tools like Google Analytics and Google Search Console, is the way to go. By linking these two, you can comprehend which terms are used most often with relation to particular products or businesses. You can also see the top ten keywords and how often they are used.

      The way search engines work is not by analysing your entire writeups every time. Targeted Keywords also help because if certain words related to a search are clearly visible and used a few times in your content, the crawlers get an idea of what you are selling and accordingly make your page visible to the relevant audience. It is also important that your keywords are used strategically. Including keywords in your title and meta description is vital in this respect.

    • Product Descriptions: This cannot be stressed enough. Writing new and unique product descriptions for all of the products that you sell, is important. Copy Pasting the same description for all your products is harmful to your SEO. It confuses crawlers and makes it very difficult for them to accurately understand and rank your website. It is also harmful because they are unable to understand where your website should be made visible.
    • Avoid Complicated URLS: If your URLs are complicated, for example, if they are a lengthy string of numbers and alphabets, it becomes difficult to read them. On the other hand, if they are short and descriptive, it becomes easier to read, gives an accurate idea of what the page contains, thereby making it simpler for users as well as crawlers to identify relevance.
    • Avoid Content Duplicity: Content Duplicity in terms of product tags and categories should be strictly avoided. If your product tags and categories have the same content or words, then it will again just cause confusion and the likelihood of your SEO being affected will increase.
    • Using Alt Text for Images: Alt Text is the text that describes what something is. Adding Alt Texts to your images and including your keywords in them makes it easier for crawlers to rank the images and increase your overall SEO Ranking. It is also helpful when people are unable to view an image as it gives an accurate idea of what the image was about. WooCommerce allows you to add Alt Text to your images when you upload them and even allows you to modify them by using WordPress Media Library.
    • Highlight your Strengths: Every business ha certain products or services which sell the most; these are your strengths. Highlight these products to get audience curious as to why so many people are so interested in it and to encourage them to make a purchase decision.
    • Learn: WooCommerce and WordPress are the biggest sources of optimization. Consisting of thousands of plugins, rich and helpful communities, themes, and educational opportunities as well, these platforms afford you the opportunity to learn about SEO at your own speed. Explore WooCommerce, learn about the different plugins and themes, and see what works best for you.
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    How to improve SEO results on WooCommerce?

    A lot of times, finding out the best way to improve SEO results on WooCommerce can seem confusing. But if you have done all the basic things right, like creating product tags, using keywords, using a meta description, being thorough with categories, and such; and still are unable to see any tangible results or want to improve on it more, there are a few more measures that will certainly help improve results on WooCommerce.

    • Use the All In One SEO (AIOSEO): The AIOSEO is a WordPress plugin that is the ultimate search engine optimization plugin in the world. This plugin is easy to use and can tremendously boost website ranking on search engines as well as on social media. What makes it even better is the fact that it takes care of multiple aspects of SEO and a lot of technical aspects, which makes it all the simpler for people who are not very fluent with technical SEO development.
    • Make use of breadcrumbs: Breadcrumbs are tools that help in website navigation. Not only are these beneficial for users, but they are also amazing for increasing crawlability, thereby ensuring better rankings. Implementing breadcrumbs is super easy and a must for those who have not already done it on the website. Breadcrumbs are tools that help users locate where they are on your website and how far away they have from the homepage. For example, Clothing> Bottom wear> Jeans. This is what breadcrumbs look like, and they can be found below the navigation bar or at the top of the website.
    • Implement Google Analytics: Google Analytics, as well as Google Search Console, are the best tools to track your website traffic. Google Analytics can help you track how much traffic you are getting and from which source. You can even track how much business you gained from these sources. How much traffic was from an organic visit, social media, paid to advertise, and so on. This is also helpful because you can see which areas need better search engine optimization, and you can put in more energy and think into those channels.
    • Introduce a Schema Markup: A Schema Markup is a vital SEO tool because it makes it incredibly easy for search engine crawlers to understand what your website is all about. By converting unstructured data into structured, rich snippets, schema markups fulfill their objective of standardizing HTML tags. HTML tags are commonly used by Webmasters with the aim of creating the best results for every topic of interest. By making your products and website and the relation between the two easier to be understood by search engine crawlers, schema markups also boost website rankings.
    • Improve your Permalink: Permalink, commonly known URL or Slugs are often a string of vague numbers and letters put together. They can be optimized to a keyword that relates to what product is contained on a certain page. Permalinks can be optimized as per individual requirements, but what needs to be remembered is to make these changes to your existing permalink before you publish new content. Once published, a permalink cannot be changed and would show a 404 error on the website page. Optimizing permalinks goes a long way in boosting website SEO.
    • Perform a Speed Check: One of the most important steps in ensuring good traffic and boosting SEO is checking the speed of your website. What this means is how long your website takes to load when someone logs on. Ideally, your website should not take longer than 3 seconds to load. But if it takes longer than 10 seconds, not only does your SEO suffer, but so does traffic and sales. Estimates show that you can lose 123% traffic if your website takes longer than 10 seconds to load.

    Implementing these steps is guaranteed to improve and boost your SEO of WooCommerce. It is equally important (if not more) to ensure you keep regularly checking all of these factors to constantly stay updated and on track with changing search engine algorithms.

    Is Elementor SEO-friendly?

    Elementor, for those who are new to it, is a website builder. Website builders are the tools that allow you to create and develop your website in the manner you like, without requiring any knowledge of coding. Elementor is a product of an Israel-based software company called Elementor Ltd. Elementor makes it easier for users to customize their websites by employing the simple drag and drop method wherein you can select the page elements you like and simply drag and drop them to your website.

    Elementor goes one step further as one of the best website builders simply because it has an inbuilt responsive web design that allows your website to be responsive to different screen sizes. In simpler terms, if visitors are accessing your website over a mobile phone, your website will adjust to the screen size of the device, or if users are accessing your website on a desktop, then the responsive web design will adjust to the bigger screen size. Mobile optimization or screen response is one of the factors assessed by crawlers when going over your website prior to deciding its position on the search engine results page.

    In terms of being SEO-friendly, the best part about Elementor is that it gives you the flexibility to design your website in any way you like. This means that you can basically make your website look like your vision. Your brand can be clearly represented by your website design itself. When you create an eye-catching and beautiful-looking website, you encourage people to spend more time on it, and that is what matters the most in the digital space. When people spend more time on your website, they become more familiar with your brand. They find things that they like, and they are more likely to repeat the visit and even recommend your website to the community; your website traffic cannot get any more organic than that.

    Additionally, Elementor has 900 plugins that each work to develop your website in a new aspect, whether it is technical SEO, content development, or whatever it is that your website may need. For the majority of these plugins, you do not even need to exit the Elementor editor, which means that you can keep working without having to switch between pages for websites in order to create better SEO.

    Elementor also enables you to continuously and simultaneously see the preview of your website while you are still editing it. A lot of competitors do not provide this feature, but it is especially handy and useful as you do not need to spend hours working on the website only to later realize that it does not look like your plans. The ability to simultaneously see the review of your website as you are editing saves you a lot of time and effort.

    Is WooCommerce Good for SEO?

    WooCommerce is amazing for SEO, especially for businesses. If you are an eCommerce platform, trying to figure out the best resources to utilize, and not looking at WooCommerce, you are sure to miss out on some interesting features. What makes WooCommerce amazing is that, firstly, it works with WordPress, which is the world’s top Content Management System, needing no introduction to anyone.

    About 35-40% of all websites present on the internet are powered by WordPress. WooCommerce controls about 28% of eCommerce websites on the internet. These numbers clearly demonstrate the power these platforms have. Secondly, WooCommerce offers several plugins, themes, and customization options. WooCommerce SEO services work towards improving your Search Engine Optimization without requiring any complicated coding knowledge on your part.

    WooCommerce and SEO go hand in hand as far as e-commerce is concerned. WooCommerce SEO services are extremely flexible and pro-business, which means that straight out of the bat, your online presence will improve if you take advantage of these services. WooCommerce also recommends focusing on developing an amazing user experience so that your clients and customers keep coming back to your website and your sales increase manifold.

    Additionally, to increase the efficiency of WooCommerce SEO for your particular website, the primary step required would be to work on your overall SEO setup on WordPress. Now you may wonder why WordPress? Well, it’s simply because WooCommerce is a WordPress plugin, and WordPress is regarded as an excellent platform that supports numerous SEO features. By working on making your overall WordPress SEO strong, you automatically make your WooCommerce SEO stronger. After working on this, your work would be reduced massively and would only require making a few tweaks specific to WooCommerce.

    Another step in improving your SEO is to focus on content. WooCommerce encourages businesses to focus on all the content on the website. Every product title should be SEO Optimized, perhaps have some keywords in it; every product description should be unique, and ample and accurate keywords must be used sensibly. These are very basic steps that all Search Engine Optimization operations recommend doing highly.

    WooCommerce incorporates various plugins which help users with various different aspects of website design. You can also make use of an all-in-one SEO Plugin like AIOSEO (recommended for those in a rush). Businesses making their website can also find various SEO-friendly WooCommerce themes which are customizable so that your brand can be represented in the most efficient manner through your website. The aim of these themes and the reason for customization is that websites can establish their unique identities through them by ensuring a proper flow and structure that is highly desirable.

    One of the unique things that set WooCommerce apart from its competitors is that it comes with code related to SEO already built-in. While other platforms similar to WooCommerce have essentially the same features, what differentiates them and WooCommerce is the fact that WooCommerce offers more comprehensive customization than any other platform. So, in a nutshell, if you want to go for a website that looks clean and has all the basic features which multiple other websites have, then you can maybe consider other platforms. But in the present time, users are looking for unique information presented in an interesting manner. Most searchers desire information which is meaningful and add value to their knowledge while being available in a reader-friendly manner. This is where WooCommerce scores over other standard platforms, which allows you to list your products and services efficiently to highlight the value that the customers can gain from the same.

    As WooCommerce is integrated with WordPress, it inherits all the SEO-friendly features of WordPress by default. So, when you engage in WordPress optimization, WooCommerce automatically benefits from it. Though it is pertinent to mention that merely creating a WooCommerce website is not enough, you need to engage in ongoing SEO activities to achieve the desired results from the eCommerce platform. A WooCommerce SEO strategy executed accurately combines well with the SEO-friendly features of the platform in achieving higher rankings in SERPs.

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    Is WooCommerce a good choice for bigger shops?

    If you are an eCommerce business, you will eventually want to become scalable. Is shopify better than woocommerce? This simply means that sooner or later, your business, if it is kept up to date with the latest SEO trends, will attract more traffic than you ever thought possible. Today’s consumer-driven society is no longer just concentrated on conglomerates. If you are a new small or mid-size business and wondering whether WooCommerce will be able to keep up with your scalability, then you do not need to worry.

    WooCommerce, as the name suggests, is a platform designed specifically for the benefit of businesses. With this goal in mind, WooCommerce has obviously created a platform that can handle the growing needs of online businesses.

    In simple words, yes, WooCommerce is a great choice for bigger shops as it is well designed specifically for the benefit of eCommerce websites and online businesses. WooCommerce is a great platform for small and mid-size as well as big online and eCommerce stores. But one thing to keep in mind is that if your website or page contains products that have the tendency for slowing down the speed of your website, then that can hamper the flow of WooCommerce with your business.

    The widespread myth that WooCommerce cannot handle larger traffic is absolutely incorrect. This can be witnessed from the fact that about 28% of the eCommerce websites present on the internet today employ the services of WooCommerce. The simple fact of numbers is a testament to the efficiency and quality provided by WooCommerce. Whether you are a local, national, or global eCommerce website and whether you are handling a few hundred or a few thousand or millions of customers every day, WooCommerce can handle the traffic for you efficiently.

    The increasing competition in the eCommerce sector means that businesses simply do not have any time to relax and let their guard down. If you slow down on your SEO activities or do not engage in SEO activities at all, your competitors might take you over in no time at all. Moreover, if you are unable to execute the SEO strategies in the desired manner, you will not reap any returns on your investment. This is where the need for an experienced WooCommerce SEO company comes to the fore.

    With their experience and latest tools, a WooCommerce SEO agency can help your eCommerce website achieve the desired rankings on the SERPs for different keywords. These experts work in close collaboration with your team to ensure that all the desired results from the SEO activities are attained in an organized and time-bound manner. If you have any questions or queries, these experts will also take care of them for you, allowing you the flexibility to dedicate your resources to more productive avenues.

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