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Why should you update the content on your website?

7 minutes of reading
Why should you update the content on your website?
Category Analytics

Having an up-to-date website is essential for businesses that want to remain relevant and competitive in today’s digital world. But what does it mean? Why is it important? And how can you go about doing it? In this blog post, we’ll be discussing the importance of regularly updating the content on your website and the steps you need to take to ensure your website is always current.


Is "content still king"?

Content is the foundation of any successful website, and it can help you stand out from your competitors. It can help you attract new customers, build trust and loyalty, educate your readers and differentiate yourself from competitors. Search engine crawlers use algorithms that determine which websites are providing relevant and valuable information – if they find your content to be outdated or irrelevant, they won’t rank your site high in the search results.

When is it necessary to update the content on the website?

Content update is necessary in the following situations:

  • changes to the offer in the online store;
  • changes in prices, payment methods or delivery methods;
  • change of company address and contact details;
  • changes in product parameters;
  • make the content outdated so that it does not mislead the recipients;
  • content duplication and keyword cannibalization;
  • having thin content;
  • updating search engine algorithms.

The benefits of regularly updating your content

Increased traffic

Having fresh content on your website can be an effective way to draw in more visitors and improve your website’s visibility. When people search for a particular topic or keyword, they want to see the most recent information that is available. If your website is full of outdated content, it won’t be as attractive to potential visitors. On the other hand, if you regularly update your content, it will give people a reason to come back and visit your site again.

Greater engagement

When content is fresh and up-to-date, users are more likely to interact with it, share it, and comment on it. By continually refreshing the content on your website, you can ensure that visitors have something new to discover each time they visit, prompting them to come back for more. You’ll also be able to encourage user participation by asking questions or introducing new topics of discussion.

Improved conversion

Keeping your website content up-to-date not only helps to attract more visitors but it can also help improve conversions. By providing fresh, relevant content on a regular basis, you are engaging visitors and giving them reasons to return to your website. When visitors find new, helpful information on your website, they may be more likely to convert into customers.

Better User Experience

When visitors come to your website, they expect to find current and relevant information. If your content is outdated, it can create a poor user experience for them. They may even decide to leave your website because it lacks the valuable information they are looking for. Regularly updating your content helps to ensure that visitors are provided with an enjoyable experience on your website.

The search engine cares about the flow and freshness of information

Search engines like Google constantly analyze and re-index the web for fresh content. How?

Google Helpful Content

This update of Google Helpful Content is meant to stigmatize clickbait and irrelevant content. The new update from Google introduces an additional parameter that affects the visibility of the website in the search engine. This is a signal sent to the content classifier, which, based on machine learning, is supposed to automatically assess the usefulness of a given content for the recipient.

Google Freshness

This is an update to Google’s algorithm that makes the search engine display recently updated or recently created content to users for specific queries. It verifies cyclical events that require updating, hot topics, and important events from the country and the world. Websites with current, up-to-date content have higher chances of ranking high in SERPs.

Panda Algorithm

The task of this algorithm is to identify and rank websites based on their quality. It looks at different characteristics of a website, including the number of pages, how often it is updated, the relevance of its content to the query, and how trustworthy it is.The Panda Algorithm is designed to identify sites that contain low-quality content or which have been overloaded with ads.

Pirate Algorithm

Pirate is an algorithm used to detect and demote websites that contain copyright infringing content. It is particularly effective at detecting websites that illegally host copyrighted material such as movies, music, books, and software. When the algorithm finds these sites, it will issue a manual action to them. Manual action indicates that the website has been flagged for having a serious violation and needs to take action in order to remain in good standing.

Hummingbird Algorithm

This algorithm is meant to improve the accuracy and relevancy of search engine results for users. The purpose of Hummingbird is to better interpret natural language queries, better interpret searcher intent, and provide more relevant and helpful search results. It focuses on understanding the meaning behind search queries instead of just looking at the individual words used in the query.

How to update the content? Three tips

Now, we’ll show you three practical ways to keep your content up-to-date. Thanks to this, no algorithm will be scary for you!

Updating content with new texts on the site

To start, you should begin by looking at the existing content on your website. Are there any old or outdated pieces that could be updated? Is there any missing information that could be added? Or perhaps some new angles that could be explored? Once you’ve identified what needs updating, it’s time to start writing. Aim to make your content actionable, so that readers are driven to do something after reading it.

Removing and correcting content on the website

Removing. You should take the time to review your content regularly and check that all of the information is still relevant and up-to-date. It’s also important to make sure that any content which is no longer relevant or inaccurate is removed from the website. This can help to ensure that visitors to the website are not misled in any way and only receive information which is relevant and useful.

Correcting. Even if you have content which is still relevant, it’s important to make sure that you go back over the text from time to time to ensure that it is all accurate. This could involve double checking any factual information or dates mentioned, as well as making sure that any links are still working correctly.

Content recycling

Being eco is not only wise, but also necessary! Content recycling is the process of repurposing existing content on your website. This process involves updating old content with fresh information, expanding on existing topics, and exploring related topics in greater depth. By recycling your content, you can increase the value of your website, generate more traffic and leads, and improve the overall user experience.

Last words

Updating the content on your website is a crucial step in optimizing your SEO and user experience. Not only does it help you increase traffic, engagement, and conversions, but it also helps you to keep up with Google algorithms and ensure that your website is running smoothly and effectively. Keeping your content up-to-date and interesting for users is one of the best ways to ensure that your website will stay at the top of search engine results. So? Start writing!

Aleksandra Pietrzak
Curator at the National Museum in Poznań, graduate of Art History at the Jagiellonian University and Contemporary Art at the Pedagogical University of Krakow, curator of exhibitions and author of scientific and popular texts. A lover of contemporary art, literature and travel.
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