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Why is blogging important for SEO? – the impact of valuable content on the positioning

9 minutes of reading
Why is blogging important for SEO? – the impact of valuable content on the positioning
Category SEO

So, why is blogging important for SEO? Search engine optimization, or SEO, is paramount for marketers. When you optimize your web pages, especially your blog entries, you increase the visibility of your website to individuals who use search engines (such as Google) to locate your service or product. However, does your blog content help your company rank organically on search engines?

Does blogging help SEO? Although it is obvious that blog content contributes to your SEO, Google’s frequent algorithm tweaks might make writing the correct type of blog content difficult if you don’t know where to begin. Certain blog ranking variables have withstood the test of time, while others are seen as “outdated.” Here are some of the top-ranking elements that can impact blog SEO, both directly and indirectly.

Pro tip: As a general guideline, take the time to grasp what each of these aspects performs before attempting to execute them all at once. They each have a specific purpose and should be used to attain a certain SEO goal for your blog.


Blogging Aids in the Optimization of Your Website’s Search Position

Blog entries add new, relevant material to a website. Since this is one of the factors that Google considers, maintaining an active blog can enhance your site’s search rankings. Another advantage of blogging is that individuals may link to certain postings. This relates to the primary motivator of the Google algorithm: links. In general, the more authentic connections you can obtain, the higher your site’s ranking will be.

Factors influencing Blog SEO

1. New Information

Recent data, an indirect SEO ranking element, should be presented in blog entries. Recent data provide visitors with relevant and reliable information, resulting in a great reader experience. When you provide a link to a reliable site with original, up-to-date content, you inform the search engine that this site is useful and relevant to your audience. You’re also informing the search engine that this sort of data is linked to the content you’ve published. Your viewers will learn to appreciate the material over time, which may be proven by other metrics such as greater time on page or a decreased bounce rate.

2. The Index Date

Search engines strive to give the most relevant and up-to-date information. The date a search engine indexes the content is one of the factors it considers when assessing what is relevant and accurate. Indexing is the process through which a search engine finds material and adds it to its index. When a user searches for terms related to the indexed page, the page may be retrieved and shown in the SERP.

You may be asking if the date the content was indexed coincides with its published date.

The answer is both yes and no. If you submit a blog post for the first time, a Google crawler will probably index it the same day you post it. However, content can be backdated for a variety of acceptable purposes, such as preserving data or changing a sentence or two.

Implementing a historical optimization approach is one technique to improve this SEO element. This method works well for sites that have been around for a few years and have a decent amount of content. You may greatly improve your blog SEO by upgrading these previous posts with new insights and facts without producing a lot of net new material. Site crawlers will reindex the page, taking the changed material into account, and give it another chance to compete in the SERP. It’s certainly a win-win situation.

3. Responsiveness to Mobile Devices

Mobile devices account for more than half of Google’s search traffic in the United States. On a more personal level, your blog site may follow the same pattern. There’s no getting around it: optimizing your blog site for mobile will impact your SEO numbers. But what precisely does “optimizing a website for mobile” imply? The industry standard is to keep things simple. Most premade site templates are now mobile-friendly, so all you’ll need to do is change a CTA button here and raise a font size there.

4. Dwelling Period

While dwell time is an indirect ranking element for Google, it is a significant aspect of the user experience – and we all know that when it comes to SEO, the user experience is paramount. The duration a reader spends on a page on your blog is referred to as dwell time. The period between when a visitor clicks on your site in the SERP and when they leave the page is referred to as dwell time. This statistic indirectly informs search engines like Google about the value of your material to the reader. It seems to be the reason that the longer people stay on the website, the more relevant it becomes to them.

Nevertheless, there is a reason why this statistic is considered an indirect sign of SEO – it is subjective. Search engine algorithms are unfamiliar with your content strategy. Your blog might be focused on short-form information that can be read in a minute or two. You might also include relevant information at the start of your blog entries to provide the greatest reader experience, which equals less time spent on the page. Therefore, while dwell time might impact SEO, don’t edit your content to change this statistic if it doesn’t sound right for your content strategy.

5. Page Load Time

We just noted that aesthetic aspects of your blog might impact page performance, but they aren’t the only ones. Unnecessary coding and excessive plugin use can also add to a slow blog site. Removing useless code might make your pages load quicker, resulting in faster page loading. If you’re not certain how to identify and eliminate trash code, use HTML-Cleaner. It’s a simple tool that doesn’t need any coding experience. It simply displays the unwanted code and allows you to delete it with the press of a button.

We also recommend taking stock of your blog’s plugins. Determine which ones you require to keep your blog working daily and which ones were installed to address a temporary problem. Plugins that influence the front end of your site are a danger to page performance, and you may be able to eliminate more of these plugins than you think to improve overall site speed.

How to write a good SEO blog?

Writing optimized blog entries for both people and search engines is a talent. It may be both time-consuming and challenging. You must be smart in your topic selection and writing to keep your reader engaged. It is not the same as writing an article, so you must pay attention to details and adhere to SEO standards.

A well-optimized blog post with high-quality content has a higher probability of ranking in search. In contrast, a well-optimized blog post with low-quality content has a lower chance of ranking high.

We’re trying to say that if you would like to go up in the rankings, you need to improve your writing skills.

Wondering how to write SEO friendly blog posts? Check out the following guidelines.

  • Consider your options before you write.
  • Make a strategy for the structure of your blog article.
  • Choose a title for your blog entry.
  • Correctly use headers.
  • If you want to know how to increase SEO for blog – Keep your paragraphs brief.
  • Add links only when they make sense.
  • Make use of keywords while avoiding keyword stuffing.
  • Increase the length of your blog article as much as possible.
  • Improve your meta description.
  • Allow others to see your post before it goes public.
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How long should a blog post be for SEO?

Several research studies conducted over the previous decade revealed that long-form material ranks higher in search results than short-form information. Although the number of words varies by specialty, the recommended length for a blog article is between 1000 and 2000 words.

Once you know how to optimize blog posts for SEO, we recommend that you write big articles (more than 1500 words) for the following reasons:

  • It’s a method to set your blog out from the crowd. If the bulk of blogs in your industry post short to medium-length material and you can publish good lengthier content, you will earn an SEO edge over time.
  • The true asset of a website is valuable, distinctive, and lengthy content, which also raises the selling price of a blog or website. If you intend to sell your website at some time, having extensive articles will earn you more money since they are difficult to generate.
  • You may optimize your revenue by running contextual advertisements since the ads will be more pertinent, and you will have ’more room’ to exhibit your ad units without crowding your website.
  • Long articles allow you to add more internal connections to other pages on your website, keeping readers interested while also lowering your bounce rate.
  • Long articles (assuming they are engaging) require more time to read, which means people will spend more time on your site, which is a positive thing.
  • Longer articles make it simpler to create distinct and original material. Short material is more difficult to distinguish from other short content that has previously been published on the internet.
  • Longer content outperforms shorter content on Google.
  • It is also true that longer articles receive more attention and comments on social media.
  • You can consistently grow your organic traffic in the short and long run by creating long and insightful evergreen content.
  • Last but not least, blog entries that explain a topic in-depth will keep your visitors satisfied and encourage them to return for more great material.

Before committing to a publication schedule, make sure you have some content prepared ahead of time. If you plan to publish three articles every week, make sure you have at least six pieces completed before you begin. This will allow you to catch up and stick to a schedule.

iCEA Group

As a leading international digital marketing agency established in 2007, we have consistently set the standards for traffic acquisition and conversion. We proudly host Poland's largest technical department, staffed with highly skilled SEO, SEM, and UX specialists with years of experience. Our offer knows no borders! As evidenced by our successful campaigns in not only the Polish market but also in India and the United States. Driven by our dedication and expertise, we empower our clients to achieve online success.

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