Do you monitor your website in detail? Have you tried optimizing it on an ongoing basis to achieve better and better results? And do you follow the steps taken by your competitors?
If you did not answer yes to these questions, you are making a mistake. We will explain to you why.
Why is it important?
Analyzing the competition is always worth the process. The two most important reasons behind analyzing are:
- Avoiding the mistakes of the competitors in the organic results of the search engine,
- Optimization of your website
One connects with the other. The better we optimize the website, the better it will display in the search engine than the competitors.
Learn from the mistakes of others, imitate the best
Regular analysis of the competition avoids many failures. Notice a competitor when they are in trouble. Follow all of their activities on the Internet. Try to identify what is right and what is wrong. Draw conclusions that can help you in your business.
Avoid the mistakes made by the competitors. Try to implement solutions that seem to produce good results. Do not be afraid of imitation. Always learn from the one who is doing better than you. This is one of the easiest ways to avoid mistakes and take your business to next level.
By observing the competition, you can save valuable time (you do not have to test everything yourself) and a lot of money.
Who to follow?
You know who your competitors are. However, that doesn’t mean you have to keep track of everyone. Choose preferably 3-4 companies. Analyzing more numbers can be difficult for you and certainly can distract you from your side. You have to get it right. Of course, more data will derive more accurate and reliable conclusions.
It is worth observing at least one company that is a leader in your industry. It is from them that you will learn about the best solutions. The material for analysis will also be provided to you by a company that is doing worse on the market than you. Here, in turn, it is worth observing what is better not to implement in your business.
The last thing – the companies you are competing with for search engine rankings are your most direct competitors. You need to know about them to gain an advantage over them.
How and what to analyze?
Anyone who knows at least a little about SEO knows how important it is for a website to get valuable links. Have a look at how competitors do it. In this case, a tool such as Ahref (unfortunately paid tool) will work well. This way you find out where your competitors are getting their links from. You can use these resources yourself.
Other tools for analyzing competitors are Semstorm, Senuto, Majestic SEO, SEO for Firefox, and SEO SpyGlass. These tools will allow you to get information with whom you are fighting for positions in the organic search engine results and which keywords are common to both of you.
The tools will tell you whose activities you should be particularly vigilant about and how your website can be compared to these companies (in terms of visibility in the search engine). Links, keywords, and position in organic search engine results are not all elements that need to be analyzed. Accurately follow the content on the competitor’s website and its positioning process. Note the content style and the related topics they cover. Get started with Buzzsumo. The tool will show you which articles are currently the most popular among users. It will be a valuable source of information and inspiration for you. In addition, look for other factors (internal and external) that may affect the high position of a competing website in the search engine.
Sometimes it is not worth competing, it’s better to… let go
Wrestling with the competition for selected keywords is not always a good way. It is often better to look for alternative and easier-to-obtain traffic sources. We are talking about the long tail method. The long tail is the positioning of a website for hundreds of multi-segment keywords with a different variety and number (top, most frequently searched phrases are omitted).
Thanks to the huge number of selected words, the traffic obtained is large and, as a result, much more profitable than in the case of phrases already heavily used by competitors. Of course, a long tail is not the only way to bring potential customers to your website and avoid the competition.
Content marketing, Internet monitoring
Regularly publishing high-quality content on the web is currently one of the most used ways to increase website traffic and obtain high positions in search engines.
By writing valuable content for your readers:
– you build your brand,
– you engage with your audience,
– your content is readily shared,
– you attract new people,
– you appear in the search engine for more queries,
– you improve the position of your website in the organic search engine results.
All of the above benefits come down to one, the most important point – you get more customers, and thus you earn more.
Check which articles are most popular with your competitors. Don’t be afraid to write on the same topics. You will surely find readers. In addition, start monitoring the Internet. Tools such as SentiOne or Brand24 will help you with this. Check what your customers write about your competition on an ongoing basis. Take their comments into account when optimizing your offer. Try to capture the most unhappy users.
Do you want someone to do it for you?
Do you think there is too much of it and you can’t do it yourself? Use the help of an experienced SEO agency.
Competition analysis is one of the fundamental points in a website audit. A good agency will know how to approach it, will easily interpret the results obtained, and will develop the most advantageous strategy for you.
Are you looking for such an agency? Contact us!