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What to pay attention to when positioning a subdomain?

7 minutes of reading
What to pay attention to when positioning a subdomain?
Category SEO

Are you considering launching a subdomain for your business? If so, it’s important to make sure that it’s correctly positioned in order to achieve the desired success. In this blog post, we’ll discuss what you should pay attention to when positioning a subdomain for success.

From understanding the purpose of a subdomain to choosing the right domain name, we’ll provide helpful tips and advice to ensure that your website is set up for success. Read on to learn more about it!


What is subdomain and how can it be used?

A subdomain is a part of a larger website that is designed to provide a separate and distinct presence. It can be used to give a unique identity to a section or section of your website and can help to improve your overall search engine rankings.

For example, if you have an online store, you may have a subdomain dedicated to the checkout process. This will enable customers to access the checkout more quickly and easily, and will also improve your rankings as search engines view subdomains as a distinct entity from the main website.

You can also use subdomains to host content related to specific topics, such as an educational portal or a members-only area. When you create a subdomain, make sure that the content is related to the purpose of the main domain. This will ensure that search engines recognize your subdomain as relevant and rank it accordingly.

How to choose the right one?

  • First, determine what type of website you’re building. A subdomain is generally used for a specific purpose, such as a blog, store, or community platform. Knowing what kind of website you’re creating will help you decide which subdomain is the most appropriate.
  • Second, consider the branding implications of your chosen subdomain. It should be memorable and clearly represent your brand. Consider how it will look to potential customers when they are searching for your website.
  • Finally, look into the technical implications of your subdomain. Make sure that it meets the requirements for web hosting, DNS and email services. Additionally, if you plan on advertising, check to see if there are any restrictions on the use of subdomains in the advertising platform you are using.

Subdomain or subdirectory and positioning

When setting up a website, many people have to decide whether to use a subdomain or a subdirectory. Each of these options has its own pros and cons and you should take some time to carefully consider the implications of each before making your decision. The subdomain is treated by Google as a separate address, so the very good SEO parameters of the main domain will not affect positioning. However, if you choose a subdirectory, you will notice that the main address affects it. The problem is that it doesn’t have to be positive. In case the domain has a bad reputation in Google, betting on a subdomain is a way to avoid the negative effects of this story.

A subdomain as a way to separate sections from your website

Creating a subdomain is an excellent way to break up sections of your website. This helps you to organize content, target different audiences, and promote different areas of your website. Achieving this will depend on how many domains you have, what type of domain registrar service you use, and whether or not the hosting plan you are using supports subdomains.

How to create a subdomain?

Subdomains can be added using a hosting service. Log into the hosting management panel, such as Direct Admin, cPanel, etc., and use the subdomain creation function. A cheaper service may limit the number of subdomains you can create. You may not be able to have any more than one root domain on a cheaper service. When choosing a hosting package, you should take into account whether or not you will need subdomains.

Checklist step by step

Identify your target audience

Before you begin positioning your subdomain, it is important to identify who your target audience is. Ask yourself questions such as: Who are my customers? What are their pain points? What interests them? How do they search for products or services like mine? Once you have identified your target audience, you can start to craft a positioning statement that speaks to their needs and interests.

Pick the right domain name

The domain name will be the first impression that potential customers have of your business, and it can have a huge impact on how they perceive you. As such, it’s important to make sure that you pick the right name for your subdomain.

When picking a domain name for your subdomain, you should consider the following points:

  • keep it short and simple;
  • make sure it is relevant;
  • check availability of the name;
  • consider keywords;
  • avoid hyphens.

Configure web hosting

This is necessary for the subdomain to be visible and accessible online. To set up web hosting for your subdomain, you’ll need to register a domain name first. You’ll then need to create an account on the hosting service and assign the domain name to the hosting space.

Set up DNS records

Setting up the DNS records for a subdomain is one of the most important steps in positioning your subdomain for success. Proper configuration helps ensure that your subdomain is accessible, secure and performs optimally. If you’re unsure how to configure your DNS records, please contact the customer service team.

Do your keyword research

Before positioning a subdomain, it’s important to conduct keyword research. This will allow you to determine what terms and phrases are most relevant to the topic of your subdomain and ensure you’re targeting the right audience. Start by brainstorming potential keywords for your subdomain. Think about the topic and any associated words or phrases that may help you better understand your target market. You can also use keyword research tools to identify popular search terms and develop an effective list of keywords.

Optimize your site for SEO

Optimizing your site is paramount as this will ensure that your website is properly indexed by search engines, giving you more visibility and helping potential customers find you more easily.

One of the most important elements are proper optimization of your metadata and website structure. This includes optimizing the titles, descriptions, and URLs of each page, as well as ensuring that each page is structured logically. Additionally, you should create unique and interesting content that is rich in relevant keywords so that search engine crawlers can easily index your website.

Link building is also an important element of SEO. This involves finding other websites that are related to yours and building relationships with them. You can do this by linking to their content on your own website or by asking them to link back to yours. This will help boost your website’s visibility and build up your reputation among potential customers.

Create content

Creating content that is both relevant and engaging to your audience is essential when positioning a subdomain. Your content should be well-written, informative, and optimized for search engines to increase visibility and reach. Additionally, you should link back to your main website from each of your subdomains’ content to ensure that you are properly utilizing all of the resources at your disposal.

Monitor your results

Always remember about data monitoring and analysis. The subdomain is subject to the same ranking factors as the rest of your pages, so keep an eye on Google Search Console and Google Analytics to stay up-to-date.

Last words

Positioning a subdomain is an essential part of a successful online business. Taking the time to carefully consider how you position your subdomain can have a big impact on the success of your business. To position your subdomain for success, start by considering its purpose and how it will fit into your overall branding. With these tips in mind, you’ll be well on your way to the top.

Aleksandra Pietrzak
Curator at the National Museum in Poznań, graduate of Art History at the Jagiellonian University and Contemporary Art at the Pedagogical University of Krakow, curator of exhibitions and author of scientific and popular texts. A lover of contemporary art, literature and travel.
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