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What is the impact of dead-end websites on SEO?

5 minutes of reading
What is the impact of dead-end websites on SEO?
Category SEO

Search Engine Optimization is an art and science that, as it relates to websites, involves enhancing the volume and quality of traffic to websites from search engines like Google and Yahoo! Dead-end websites, or websites with low traffic levels, have a negative impact on your SEO. This article explains what dead-end websites are and why you should avoid them when possible. We’ll also discuss the negative impact these sites have on your search rankings and how to fix any issues with dead-end pages on your website.


Introduction to dead-end pages

The dead-end page is a site you can’t get anywhere else. This means that after entering it, you will not see any links to other subpages. As it does not provide any way to leave the site, users only need to click the back button or exit the site completely. Visitors who reach the dead end will not have any positive experiences with this activity.


These types of pages will have an adverse effect on your Search Engine Optimization and Google ranking because they’re essentially a black hole. A user who reaches the dead-end page and has no way out of there usually does not perceive this experience as something positive. It leaves the site abruptly, increasing the Bounce Rate and shortening the visit time. Based on these statistics, the algorithms will eventually start to conclude that the page is not trustworthy and will lower its ranking.

How do you identify your site’s problem areas?

Checking your site for dead end subpages can take a long time. But there are ways to make it easier. It takes an analytical tool that analyzes traffic flow on your website and watches to see where the visitors to the website come from. For example, in the case of Google Analytics, you are concerned with the statistics of user traffic.

Thanks to them, we will find out on which pages the bounce and exit rates are the most substantial. A closer look at these statistics will allow you to identify quickly whether you’re dealing with a dead-end page, or perhaps the problem lies in something else. It is clear from this that they need to be dealt with.

Why Google punishes sites containing these pages?

Google uses a variety of signals from the website and how it interacts with the user, in order to rank websites. One such signal is whether or not the pages on a website have any links coming into them. When Google notices that there are no links coming in to a page on your site, it will assume that the content on this page is not valuable and won’t rank you as high for searches related to these pages.

How do we fix these pages?


The best way to fix this issue is by using a rel=canonical tag on the dead end page. Canonical tags let search engines know what the original version of a page is and how to treat duplicate versions. By doing so, you can make sure that your webpages aren’t penalized or deindexed. It’s important to note that while this may be a temporary solution, it’s also the easiest. There are other things you can do in order to increase the number of incoming links but those options require more work and should be left up to professionals who know what they’re doing.

301 redirects

A 301 redirect is a permanent redirection that tells search engines and browsers to permanently move the URL from the old site location (dead-end website) to the new site location. This can be accomplished with one of two options: by editing an existing HTML file on your server or by adding a redirect code snippet into your existing HTML files. If you are using WordPress, there are plugins that will automatically perform this function for you without any additional work required on your part.

Disavow Tool

One way to deal with a dead end page is by using the disavow tool. It allows you as the webmaster, to tell Google that you do not want them to index these links or show them in search results. They use the information from this tool to keep your site from ranking for undesirable keywords, or to potentially penalize sites that have built large amounts of spammy backlinks.

How do we prevent this from happening?

  • One way to make sure your backlinks are up and running is by checking them regularly. It will help you identify if they have been hacked or have been deindexed because they no longer serve their purpose.
  • Monitoring your reputation online is an important part of any digital marketing strategy, and we’re here to help. It’s important to monitor your reputation online because it could be a sign that you are being blacklisted or penalized by search engines. You can also use Google Alerts or have someone else do it for you.
  • One way to deal with dead end websites is by adding internal links organically. Internal linking is when you link one page on your website to another page on the same website. This makes it easier for search engines and readers alike, who may have found a page through a search engine, to find the other pages that are relevant and related. It also helps the flow of information throughout your site, which can help build trust with your visitors.

Last words

Keeping dead-end websites from negatively affecting your website can be difficult and requires a lot of work. But it is important to make sure that the efforts you put in are worth it. The last thing you want to happen is for Google to penalize your website because of spammy links pointing towards it.

Aleksandra Pietrzak
Curator at the National Museum in Poznań, graduate of Art History at the Jagiellonian University and Contemporary Art at the Pedagogical University of Krakow, curator of exhibitions and author of scientific and popular texts. A lover of contemporary art, literature and travel.
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