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What is the difference between the positioning of small, medium and large companies’ websites?

7 minutes of reading
What is the difference between the positioning of small, medium and large companies’ websites?
Category SEO

When it comes to creating a website for your business, the size of the company is an important factor to consider. Small, medium, and large companies all have different needs and priorities when it comes to website design, and positioning their websites in the digital landscape. In this blog post, we will explore the differences between the positioning of small, medium, and large companies’ websites, and how to determine which approach is best for your business.

Introduction to optimization and positioning

Search Engine Optimization, SEO, is the process of optimizing a website or web page to increase its visibility on search engine results pages. It is a process that involves a variety of techniques, tactics, and strategies to increase the number of visitors to a website or page by obtaining a high-ranking placement in the search engine results.

At its core, SEO is about helping search engines understand what your website or web page is about and how it can be useful for the user. By making sure your content is relevant, optimized, and engaging, you can ensure your website ranks higher in search engine results and increases visibility.Each of these elements is particularly important for people who run a business online.

Why is it worth running an online business?

Running an online business can be a great way to build your brand and grow your customer base. It can also be a great way to make extra money while working from home. With the right strategies and tools, you can take advantage of the many benefits of running an online business, such as increased reach, better customer service, and improved scalability. An online store or company website operates 24/7/365 and is a form of a modern business card. Today, customers prefer online shopping, mainly because of the convenience, more assortment and friendlier prices. So it makes sense to combine online and offline worlds.

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What is a small, medium and large company?

When it comes to developing a website for your business, it is important to understand the differences between small, medium, and large companies. The size of a company is determined by its market capitalization, revenue, profits, and total assets. In addition to these factors, the type of business it does will also have an impact on the positioning of its website.

Small companies are typically defined as those with fewer than 50 employees, while medium-sized companies are generally those with between 50 and 500 employees. Large companies usually have more than 500 employees. The exact specifications vary depending on the laws in force in each country.

However, there is general agreement that when determining whether a company is considered large or not, whether or not it qualifies for this designation should be based on the percentage of the national workforce it employs. For example, if the average employment level in that nation is 20 percent then only organizations employing at least 400 people would qualify as being large organizations.

What is the difference between SEO for a small company and SEO for a large company?

Small businesses often have fewer resources and smaller budgets, making it more difficult to optimize their websites for search engine visibility. Additionally, they usually have fewer pages on their websites, which can limit their potential for organic growth in search engine rankings. As such, small companies should focus on optimizing the few pages they do have, such as their home page and product or service pages, and be sure to include targeted keywords in their content.

Large companies typically have more resources and larger budgets to invest in SEO and SEM strategies. This allows them to engage in more complex optimization tactics, such as link building and developing keyword-rich content. They also tend to have larger websites with more pages, which allows them to target more keywords and have a greater potential for organic growth. However, large companies also face more competition, making it even more important for them to use effective optimization tactics.

No matter the size of your company, optimizing your website for search engines can help you achieve long-term success.

How to invest in SEO depending on the size of the company?

Local SEO

Local SEO involves optimizing web pages for keywords that are relevant to the local area. This could include using geo-targeted keywords, such as the city or town name, or targeting more specific local-specific keywords, like the names of streets or neighborhoods. Additionally, local businesses should be sure to optimize their content for other factors such as including contact information, hours of operation, and a link to their Google My Business profile. This is a strategy designed primarily for small and medium-sized companies, but large enterprises focusing on development and expansion in new countries should also benefit from it.

International SEO

With international optimization strategy, companies can create more targeted content for different countries, which can help them increase their visibility online. Additionally, it can help improve the overall ranking of a website in multiple countries by increasing the number of backlinks from other countries. This can lead to higher organic search rankings and more website traffic. Overall, international SEO is an important part of web marketing that can help businesses reach new markets and customers worldwide. By understanding how different countries search the web and tailoring their strategy accordingly, businesses can increase their visibility and expand their customer base.

What strategy to choose for yourself? What does our decision depend on?

When it comes to positioning your website, small, medium, and large companies all have their own set of challenges. Depending on the size of your business, you will need to choose a strategy that works best for you. But what does our decision depend on?

Goals and expectations

For small businesses, your website positioning should be tailored to maximize lead generation and ROI while providing customers with an engaging and informative experience. For medium-sized companies, you should focus on brand recognition, customer acquisition, and online presence. Finally, for large companies, you should focus on developing a global brand presence and leveraging digital platforms to reach your target audiences.

Target group

The choice of strategy also depends, or perhaps above all, on the target group. Regardless of the size of the company, competition is a problem – in the city, in the country, in the world. It is therefore important to obtain data about your customers: who they are, what they do, what education they have, what they are looking for online. The more information, the better tailored strategy.


No matter the size of your company, the key is to find a website solution that meets your needs and budget. Consider what features you need and how much you can afford to spend on website design and development before making any decisions.


The choice of strategy also depends on how broad your offer is. If you have a small range of products or services, you can focus more heavily on marketing these to increase the awareness of these products. If you are selling a wide variety of products or services then it would be better to use a wider range of strategies in order to cover all bases so that customers can find what they want from your site.


You should watch trends in order to best respond to how your audience changes – that is to say, the things you need to be aware of in order to cater to a certain customer are changing. Of course, this is connected with the target group mentioned earlier, so you have to show yourself as an expert, an authority, a specialist who knows what he’s doing.

Last words

In conclusion, there is a clear distinction between the positioning of small, medium, and large companies’ websites. However, with a thoughtful approach to website design and positioning, you can increase your website’s visibility and ultimately drive more sales for your business. It’s important that small businesses take advantage of digital marketing techniques like SEO, PPC, social media marketing, and email marketing to get found on search engines.

Aleksandra Pietrzak
Curator at the National Museum in Poznań, graduate of Art History at the Jagiellonian University and Contemporary Art at the Pedagogical University of Krakow, curator of exhibitions and author of scientific and popular texts. A lover of contemporary art, literature and travel.
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