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What is SEO and how it even works?

8 minutes of reading
What is SEO and how it even works?
Category SEO

SEO is the abbreviation of search engine optimization. It refers to the process of enhancing your web presence by increasing its visibility on the search results page so that users can find products and services related to your business easily. When your website has more visibility, it will be able to garner more traffic. In today’s age, digital marketing is of utmost necessity, and those brands who are not using it may find themselves lagging. If they are not visible on the internet, people may not be aware of their presence. As a result, having a website and knowing what is SEO is essential for all business owners in the modern age.


What is SEO

SEO refers to an extensive array of digital marketing practices designed to improve webiste positioning and visibility on the organic search results page. Organic search is the most trusted and common source for people to access relevant and genuine information. Having a good SERP ranking is a must for websites. As a result, they must emphasize their SEO strategy to drive quality and quantity to their websites through organic traffic. SEO helps search engines discover and recognize your website as relevant and enables them to rank your site higher. All search engines want to deliver the best user experience, and for this, they need to show the best content available. Understanding and working according to the algorithms set by various search engines such as Google is crucial. Before you begin developing strategies for your website, having a thorough understanding of what is SEO is imperative. It will enable you to create strategies that will be effective and produce positive results for your site in actuality.

What are SEO techniques

To increase the organic traffic your website drives, developing good and clever SEO techniques is important. You must focus on both the on-page and off-page SEO techniques to improve your website’s visibility and generate increased traffic. Here are some techniques you can incorporate to perfect your SEO game:

  1. Create Fresh Content

If you have been working on your web page for a while now, you may have already noticed that the competition in the online sphere is tough. You always need to ensure your site ranks high so that other sites do not overshadow your page and take away your potential traffic. Almost 4.4 million new blogs are shared on the internet every day, and if there is anything you can learn from this number, you will lose traffic if you don’t post regularly. This increases your need to produce fresh content frequently to stay relevant. However, do not produce this content just for the namesake. It should be of high quality and must include page titles, image alt text, keywords, subheads, and content headers. Search engines will discover your page more and rank it higher when you publish more.

  1. Update Existing Content

Apart from creating fresh content, focusing on your website’s existing content is equally necessary. You need to keep your old content as relevant as possible because you would not want to see all the effort and time you have invested in it not yielding any results. Performing a link audit for your old content can be a handy practice to check if there are any broken or outdated external links in your content. Updating your internal links is crucial as well. Moreover, if you are not paying attention to this and there are too many broken links on your site, the search engines may penalize your website. To safeguard your site from these issues, paying attention to your old content at frequent intervals is imperative.

  1. Use The Right Keywords

Keywords are the most important components of your SEO strategy. Without their incorporation, your entire SEO strategy will fall flat. Using a keyword tool to find keywords that the users are using to search for any information, product, or services relevant to your site is extremely important, and you cannot overlook its significance. Short tail keywords are highly competitive, so you should not limit your keyword use to them. Look for some long-tail keywords to use in your content as well. This will increase your site’s possibility to be discovered by the search engine more, and it will accelerate your website ranking and visibility. If you wonder what are SEO techniques can be most effective for your site, keep in mind that including keywords is highly essential.

  1. Use Images

An essential component of SEO that often gets overlooked is the use of images in online content. If you look up blogs in the top ten of the search engine results, you will find that they have one thing in common: the inclusion of images. It has been researched that Google Images account for an estimated 20% of web searches in the U.S. Therefore, incorporating images in your content is necessary but keep in mind that the images you are adding must be of high quality. It should also relate to the content you post and your keywords. Before you upload the image to your web page, make sure you compress them so that it does not affect the site’s loading speed. A site’s loading speed is highly responsible for its ranking. If the site does not have a quick loading speed, users will quickly move away to another site. You must use high-quality, relevant, and compressed images to avoid this.

  1. Build Backlinks

If keywords are the heart of SEO, backlinks are the backbone. Without building backlinks, developing a solid SEO strategy is almost impossible. Relevant building backlinks of high quality are extremely crucial for your site. They build brand authority, and appearing credible and trustworthy plays a significant role on the internet. If an established site links back to your site, you have hit the jackpot because your visibility will be boosted, and you will receive huge referral traffic. Keep in mind that it drives organic traffic, which gives you another reason to focus on building backlinks. There are many ways to gain backlinks, such as guest blogging, online forums, etc. Always prefer quality over quantity.

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What is a SEO

Now that you have understood what is a SEO, you must understand its significance as well. Firstly, you must remember that search engines use crawlers to find a site, and they have different algorithms based on which they show a website to the users. Hence, using SEO is essential for the following reasons.

  1. Increases visibility

SEO helps you make your website easy to crawl, making it easily discoverable for the crawlers. It also allows you to use relevant keywords, links, and the like that will allow search engines to rank your site higher. As a result, this enables your site’s visibility to increase and be found by more users.

  1. Increases Traffic

Referral traffic is one of the most difficult forms of traffic to gain on the internet because it is also the most significant. Without SEO techniques like link building, using images, keywords, and gaining organic traffic is almost impossible. Therefore, using SEO techniques enables your website to gain more organic traffic and grow the success of your online presence.

  1. Increases Familiarity

To grow your brand awareness among new customers, you must make them familiar with your business, for which a good ranking website can come in handy. Through the information you have presented online about your brand, the customers get introduced to your brand and know about its main services. If they like what they are reading, they might convert into customers, thereby increasing your conversion rates and sales as well.

What is SEO marketing

If you want to know what is SEO marketing in simple terms, it refers to a form of digital marketing involving various practices to increase the ranking of a site on the search engine page. This is essential for businesses to market their business online and allows them to garner an audience at a global scale. There are various ways to perform SEO marketing, such as using keywords in your website content, link building, email marketing, creating content using images, and more. Many brands are switching to using SEO marketing for growing their business because it enables them to broaden their audience range and make their brand more successful.

What is SEO mean

To understand what is SEO mean and to implement it correctly for your website, you must perform thorough research regarding what strategies will work well for your site. There are many things you must consider when you are creating and implementing an SEO strategy for your website. As a result, you must perform an SEO audit to determine if the strategies you have developed are performing effectively for your website or not. Hiring a reliable SEO agency can also be helpful as they will have all the knowledge and expertise required to help your site perform better.

What is SEO and how it works

SEO is the simple process of using many strategies such as keyword research, link building, images, and the like to increase a website’s ranking. Having a good comprehension of what is SEO and how it works is imperative for brands to grow their business in the modern age of digitization. Therefore, learning about the same or taking the assistance of an expert agency is essential.

Bottom Line

Constant changes and developments mark today’s world, and if you are not keeping up with these changes, particularly in the business industry, your competitors may surpass you. This will lead you to lose potential customers and opportunities. Therefore, ensure you know what is SEO and use it effectively to grow your business.

iCEA Group

As a leading international digital marketing agency established in 2007, we have consistently set the standards for traffic acquisition and conversion. We proudly host Poland's largest technical department, staffed with highly skilled SEO, SEM, and UX specialists with years of experience. Our offer knows no borders! As evidenced by our successful campaigns in not only the Polish market but also in India and the United States. Driven by our dedication and expertise, we empower our clients to achieve online success.

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