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What is link velocity and how does it affect your SEO ranking?

6 minutes of reading
What is link velocity and how does it affect your SEO ranking?
Category SEO

You’ve heard the buzzword link velocity, but what does it mean exactly? Link velocity refers to the frequency at which new external links point back to your site within a given period of time. By understanding what link velocity is and how to increase the speed with which new links are pointing back to your website, you can optimize your website content and promote your site more efficiently than ever before.


Link building is the process of acquiring links from other sites to your site in order to rank higher on search engine results pages. The more links that point to your website, the more Google deems it important. There are different types of link building, including link exchanges, backlinks, and sponsored links. As such, there are certain best practices that need to be followed when it comes to link velocity.

Link velocity

A website’s link velocity is the number of links to the site from other websites. In general, a higher link velocity usually corresponds to better rankings in search engines. This is because Google calculates the relevance of each web page by counting how many other web pages point to it. The more often a page appears on other sites, the more relevant Google thinks it is. Think about link velocity as reputation or social capital for your website. You want your site to have lots of positive references from popular sites that are linked together on the Web so that when people go searching for content you provide, they will find your site easily and quickly.

Why is it important?

A website with a high link velocity should perform better in search engine rankings than one with a lower link velocity. The more links to your site, the higher your site will rank in Google search results. When there are more links coming into your site than going out, the link velocity is said to be positive. However, when you have more links going out than coming in, the link velocity will be negative. Negative links usually happen because of spamming or bad search engine optimization techniques.

Is it a ranking factor?

Yes, search engines take link velocity into consideration when calculating your page rank. Link velocity is the rate of inbound links to a site over time.

How to check link velocity for a website or page?

First, you need to find the link velocity for a domain. This can be done with a tool such as Ahrefs or Majestic. Link velocity is simply the number of links that point to a website or page divided by how old those links are. The higher the number, the better your link velocity is.

o see how many external links a website has, use Google Search Console. Once you have that information, calculate the ratio between internal links (links on the same site) and external links (links pointing to other sites). If there are more external than internal links on a webpage, this means it has high potential for external linking partners which will help increase its search ranking.

The faster, the better? If I build backlinks too fast, will my SEO ranking suffer?

There’s a common misconception that if you build backlinks too fast, your search engine ranking will suffer. This is not true, as long as the quality of your links have quality. In fact, Google actually rewards pages with a high link velocity – meaning it sees them as being more relevant to the topic than pages with a low link velocity.

Act smarter

First, let’s take a look at how link velocity affects your site’s ranking. Google has an algorithm that ranks websites based on five criteria: relevance, user satisfaction, usability, trustworthiness and prominence. Of these five factors, you’ll want to focus the most attention on the first two (relevance and user satisfaction). The second factor is measured by the number of pages visited by the users of a given search engine. So if you have lots of visitors for example, it may not matter how quickly you build links as long as those links are relevant to what people are searching for. However, if you have few visitors then it might be beneficial to build them more slowly so they will last longer.

Build link walls

One of the best ways to improve your site’s link velocity is to build link walls. Link walls are a series of pages, usually with the same anchor text in their HTML tags, that are designed to try to rank for different keywords. The hope is that by doing this you can rank for more keywords than you could if you were only trying to rank for one keyword at a time. But there is a balance to be had here: If you have too many links going from page to page it can create a spammy-looking backlink profile and make it difficult for Google’s algorithm to figure out what all those links are pointing to. So go ahead and use this strategy – just be careful not to go overboard with it.

Prioritize quality over quantity

It’s no secret that the internet is a big place. Google sees millions of webpages every second, so having your content come up on the first page of search results can be quite difficult. One way to make your website more visible is by increasing your link velocity. Not all links are created equal. Quality over quantity is essential when it comes to getting those coveted rankings.

Track your progress with Google Analytics

In order to track the progress of your blog post, you need to set up a Google Analytics account. To do so, sign into your Google account and go to the Analytics page. Select Create new property on the left menu followed by Website. Fill out all of the information about your blog’s domain name. Now that you have an account set up, it’s time to set up goals. Goals are what will determine whether or not your blog post is successful.

Consider other factors that affect rankings

While link velocity is an important factor in search engine rankings, there are other factors that have a significant impact on how high your site will rank for certain keywords. These include the number of links pointing to the page, the quality of those links, the relevancy of those links to the content on your page, and whether or not you’re using any specific optimization techniques such as H1 tags or meta descriptions.

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Last words

The more links you have to your website, the more likely it is that Google will rank you higher in SERPs. So, in conclusion, link velocity is a measure of how many links point to your website. If you are able to have a lot of links pointing to your site it will increase your ranking on search engines. There are several methods you can use for increasing your number of links such as guest blogging, forum posting, blog commenting and social media linking. By using these methods regularly you should see an improvement in your number of links over time.

Aleksandra Pietrzak
Curator at the National Museum in Poznań, graduate of Art History at the Jagiellonian University and Contemporary Art at the Pedagogical University of Krakow, curator of exhibitions and author of scientific and popular texts. A lover of contemporary art, literature and travel.
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