Order a free seo audit

What is link diversification?

Wiktoria Czerw
Content Editor
5 minutes of reading
What is link diversification?
Category SEO

Link diversification is an important concept when it comes to website optimization and search engine rankings. It’s a method that helps to ensure that a website has a healthy backlink profile. Link diversification involves getting links from different types of websites with different link attributes and from different geographical locations. In this blog post, we’ll take a look at what link diversification is, why it matters, and how you can go about diversifying your link profile.


Link diversification is a search engine optimization tactic that involves diversifying the type of links pointing to a website or page. Link diversification is based on the idea that if you have a variety of link sources and types, the overall strength of your link profile will be greater.

When it comes to link diversification, there are three main elements to consider: link sources, link types, and anchor text. Link sources refer to the websites and pages that are linking back to your site. Link types refer to the different ways a link can be represented, such as inbound links, outbound links, nofollow links, and dofollow links. Anchor text refers to the words or phrases used to link back to your website or page.

By diversifying your link profile, you can ensure that your website is seen as authoritative by search engines, which can result in higher rankings and more visibility for your website.

Link diversification is an important component of any successful SEO strategy. By diversifying the types of links you use, you can reduce the risk of being negatively impacted by algorithm changes, as well as increase the effectiveness of your link-building campaigns.

There are several key benefits of link diversification:

  • Increased Visibility: Link diversification ensures that your website is seen on multiple platforms, thus increasing visibility and potentially improving ranking.
  • Improved Credibility: By diversifying the types of links that point to your website, you can show search engines that your website is trusted by various websites and authority sources, thus increasing credibility.
  • Lower Risk: By diversifying the types of links you use, you can mitigate the risk of being affected by algorithm changes or link devaluation.
  • More Targeted Traffic: Diversifying your link types can help to drive more targeted and qualified traffic to your website. This can help to improve conversions and maximize ROI for your SEO campaigns.
Make an appointment for a free audit of your website
Order a free seo audit

Link diversification involves adding various types of links to your website in order to increase its visibility, authority, and trust. Here are some of the main types of links you can diversify:

  1. Internal Links: These are links that direct visitors from one page on your website to another. Internal links help people navigate around your site and can help improve your search engine rankings.
  2. External Links: These are links from other websites to yours. This helps to build trust with other websites and increases your chances of gaining more visitors.
  3. Social Media Links: You can use social media accounts like Twitter and Facebook to link back to your website. This helps to build brand awareness and bring more visitors to your website.
  4. Directory Links: These are links from directories, such as Yelp or Yellow Pages, which list businesses and services in different categories. Having a presence in these directories will help people find your business and potentially drive more traffic to your website.
  5. Paid Links: You can use paid search engine marketing to get more visibility for your website. This includes using search engine advertising services like Google Ads and Bing Ads.

By using a combination of these different types of links, you can ensure that you’re able to reach more potential customers and increase the visibility of your website. Link diversification is an important part of any successful SEO strategy, so make sure you take advantage of it!

Link diversification is a strategy that involves diversifying the type of backlinks your website has, which can help you improve its visibility on search engines. To effectively diversify your links, there are several tactics you can employ:

  1. Include more high-quality content:
  2. The most effective way to diversify your link profile is to create more content for your website. This means creating articles, blogs, and other types of content that are relevant to your niche and attract a variety of quality backlinks. Quality content will attract more backlinks from reputable websites, helping to diversify your link profile.

  3. Reach out to influencers:
  4. Reaching out to influencers in your niche is an excellent way to get quality backlinks from their websites. Contacting influencers with high-quality content that they might be interested in can lead to them linking to your website.

  5. Use social media platforms:
  6. Social media platforms are great tools for promoting your content and gaining quality backlinks. Platforms such as Twitter, LinkedIn, and Facebook can be used to share your content and engage with potential linkers.

  7. Make sure your website is optimized:
  8. Search engine optimization can help you make sure that your website is properly optimized for search engine crawlers. This will ensure that your website appears higher in the search engine rankings and attracts more quality backlinks.

By implementing these strategies, you can effectively diversify your link profile and increase the visibility of your website on search engine results pages.


Link diversification is a way of diversifying the types of links you have pointing to your website. By diversifying the links pointing to your website, you are able to increase your chances of ranking higher on search engine results pages. There are many different types of links that you can use to diversify, such as natural links, guest posts, directory submissions, and social media links. Implementing link diversification can help improve your overall search engine rankings, as well as help establish a stronger presence in search engine result pages.

Wiktoria Czerw
Content Editor

Wiktoria is a language and editorial enthusiast whose passion for content drives her to create unique, SEO-optimized texts. She has always been intrigued by linguistics, and she now applies this passion to her profession by ensuring every sentence is accurate and logical. Wiktoria is known for her precision and timeliness – every detail matters to her, and she strives to perfect the content in every possible way.

Also check
Are you wondering why your website is NOT SELLING?
Schedule a free SEO consultation and find out how we can improve your sales results.

Rate the article
Average rating 5/5 - Number of ratings: 1
Add comment

Your email address will not be published. Required fields are marked *


Would you like to see what else we have written about?

How to use SEO as a support for your project?
How to use SEO as a support for your project?
Boost your project's online presence with strategic SEO tactics. Gain higher rankings and more traffic with our expert copywriting services.
What is cross-linking in SEO?
What is cross-linking in SEO?
Learn how to boost your website's search visibility by connecting related pages with cross-linking in SEO. Discover the benefits today!
Personal branding – what is it, and how does it relate to SEO?
Personal branding – what is it, and how does it relate to SEO?
Unleash your true potential by mastering the art of personal branding. Discover the key elements in our latest blog post and how they relate to SEO.

Get started

with the comprehensive
SEO audit

Invest in a detailed SEO audit and understand your online performance. We analyze your website to get a clear view of what you can improve.

  • I Please send us a message first for the introduction.
  • II Then, our SEO Expert gets back right to you with a phone call.
  • III We schedule a consultation in time that works for you.
  • IV The SEO Expert audits your website and provides strategic recommendations on how to improve your performance.
  • V You'll get the SEO report with a comprehensive look at numerous search ranking factors such as technical items, on-page, content, and off-page metrics.