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What is EVP (Employee Value Proposition)?

6 minutes of reading
What is EVP (Employee Value Proposition)?
Category Marketing

If you’re a business leader, then you know that your employees are the backbone of your organization. That’s why it’s so important to create an Employee Value Proposition that provides your team with an attractive and beneficial work environment. In this blog post, we’ll cover everything you need to know about EVP and how it can help you create a successful and motivated workforce.


Career planning

When beginning the career planning process, it’s important to be honest with yourself about what you want out of a job and what kind of environment you’d like to work in. It’s also important to have realistic expectations – it is essential for staying motivated during your job search and achieving long-term success.

Once you have established the goal for your future career, it’s important to explore the different options available and create a plan that will lead to that goal. This includes researching potential employers, understanding the job market, taking online classes or attending seminars to gain additional knowledge, connecting with industry professionals, and volunteering or doing internships in order to gain experience. With a clear plan and set of goals, you’ll be better prepared to make informed decisions about your future career.

What is the Employee Value Proposition?

The EVP is a set of benefits and rewards that an organization provides to its employees. It is a statement of the unique benefits and value that a company provides its employees in exchange for their commitment and dedication to their work. It can include a variety of components such as salary, benefits, development opportunities, job security, and other elements that are important to the employee.

Furthermore, Employee Value Proposition provides answers to one of the key questions many candidates ask themselves before taking a job: How can I stay motivated at my current job? What are the reasons why I would like to work at this company for the long term? Would I recommend it to other interested individuals? In addition to attracting the best candidates, a properly prepared proposal will also keep those who support its development.

How do you determine your company’s EVP?

Understanding employer branding

Employer branding is an important component of the Employee Value Proposition. It is the process of creating and communicating an employer’s unique identity, values and culture to potential and current employees. Employer branding includes both the company’s brand values and its value proposition, which outlines the unique benefits that employees can receive from working for the company.

Employer branding consists of:

  • Internal activities aimed at current employees, aimed at reducing the retention process and improving professional qualifications. These are: integration meetings; supporting employees’ interests; publishing a company newsletter informing about what is happening in the company; gratification systems related to extracurricular activities of employees, supporting the development of the company.
  • External activities based on communication between the company and interested candidates. In this case, we are talking primarily about: participation in job fairs; building a positive image; taking care of the career website tab; cooperation with other institutions, e.g. universities.


An Employee Value Proposition is a powerful tool for businesses that want to attract, engage, and retain the best talent. By developing high standards, you can create a compelling statement that clearly communicates the unique benefits of working at your company.

  • By providing insight into what makes your business unique, it helps ensure you attract employees who will be a good fit for your organization.
  • An EVP can help increase employee engagement by making sure they know their work is valued. It also helps to align employee interests with the overall mission of the organization, creating a sense of purpose and camaraderie.
  • It helps keep employees satisfied in their roles and motivated to stay with the company. If they know that their contributions are appreciated, they are more likely to remain loyal and remain engaged in their work.
  • Developing an EVP helps make your company more attractive to potential job seekers. It also helps enhance your employer brand, as job seekers will be able to easily find information about what it’s like to work for your organization.
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Elements of the Employee Value Proposition

When creating an EVP, it’s important to consider the elements that will make up your EVP and how to create one that resonates with your current and potential employees. The core elements should include base salary, organization culture, company image, career development opportunity and benefits.

Base salary

When developing a base salary for employees, it’s important to consider their qualifications, experience, job responsibilities, and any potential performance-based bonuses. Companies should also consider the cost of living in their respective locations when determining salaries. Employers should also consider whether their base salary structure is flexible enough to allow for promotions, lateral moves and other career progression opportunities.

Organization culture

It includes the shared values, norms, and beliefs that shape the behavior of individuals and groups within a business. Organizational culture is composed of several elements, such as leadership style, decision-making processes, communication protocols, and how rewards and recognition are provided.

Career development opportunity

Employees should feel that they are being offered a path to professional growth and can move forward in their career. They should be able to use training and education opportunities, mentorship programs, and other resources that can help employees develop their skills and knowledge. indicator to potential job candidates that the company is interested in helping them progress in their career and that there are ways for them to reach their goals.


Benefits may include health insurance, retirement plans, paid vacation or sick time, and other workplace perks. They can also include things like flexible schedules, child care assistance, or wellness programs. Offering the right benefits can make a big difference in the morale and productivity of your team.

Company image

Whether it is a former employee or a current employee, the Internet is merciless because no information is lost there. You should plan the entire communication path, from the job interview to the employment situation and the subsequent atmosphere, to establish yourself as an expert.

Last words

The Employee Value Proposition is an invaluable tool for employers to attract, retain, and motivate the right talent. It is a combination of benefits, incentives, and qualities that make working at your company attractive. By understanding what makes up an EVP, employers can create a meaningful and effective message that attracts the most talented employees.

Aleksandra Pietrzak
Curator at the National Museum in Poznań, graduate of Art History at the Jagiellonian University and Contemporary Art at the Pedagogical University of Krakow, curator of exhibitions and author of scientific and popular texts. A lover of contemporary art, literature and travel.
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