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What is domain age and is it important in the positioning process?

6 minutes of reading
What is domain age and is it important in the positioning process?
Category SEO

The age of a domain is an important factor to consider when positioning your website. It can impact how your website ranks in search engine results, as well as how it is perceived by potential visitors. Domain age can also play a role in the trustworthiness of a website and its ability to attract new customers. In this blog post, we will discuss the importance of domain age and how it can affect your website’s performance.


What is domain age?

A domain is a unique user-friendly address that allows you to find resources on the Internet. It consists of three basic elements: protocol, domain name, and extension. The domain name and selected extensions affect the positioning of the website in the network, as well as building brand awareness.

Each domain has its own “life cycle”, which varies depending on its type. It’s about the time from the moment of registration to the time of returning to the pool of free domains. Domain age, in turn, is the period in which the domain has been in operation since its first registration. Three elements are considered when determining domain history: age, number, and quality of links, and penalties imposed by the search engine.

Does domain age affect SEO?

However, Google leaves no doubt as to whether the age of the domain affects the website’s position in the search results. In addition to historical data in the WHOIS database, age is determined from the index. It emphasizes, however, that it is merely a technical element – difficult to obtain but not directly relevant. In other words, age directly affects optimization and positioning in some way.

That is more significant than a site’s individual links. Because of that, it’s typical to buy domains with a long and respected history so they can provide plenty of links. You should, however, be careful because you might find out that the previous owner was subjected to certain bans or filters that may have lowered the value of the domain in Google’s eyes.

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Ahrefs domain rating: What it is and why it matters

Domain Rating is a metric created by Ahrefs that measures the strength of a website’s backlink profile. It is based on the quality and quantity of external links pointing to a domain. The higher the DR, the more powerful a website is considered to be in terms of SEO. It can range from 0 to 100, with higher numbers indicating stronger backlinks and better performance.

Exploring domain expiration

Regarding domain lifecycles, it’s also important to discuss domain expiration. Failure to pay leads to it being blocked and sent to quarantine, which can last up to 30 days from when it expires. If nothing happens during this time, the domain is given back to the free pool of domains. A re-registration would count its age as starting over again.

Choosing between an old or new domain

Older domains which have been present on the web for a long time are more likely to score well due to a history of longevity on the internet and the ability to generate substantial link traffic to those domains. Doing SEO for a site with lots of good history can be easier since keyword matching will come naturally. However, history can also hinder SEO since pages with a lot of errors may deter search engine algorithms.

So it is a bit more difficult to optimize a new domain since it is primarily about telling a story to make you an authority on the web. But, if the domain is fresh, activities are conducted on it anew. With a new site, it’s as though you start all over again. For example, for new sites, Google may also provide what is called the Fresh Site Bonus. Once you establish a solid background in SEO, this skill can be a boon in future endeavors.

So, when it comes to domain age, it really depends on what you’re trying to achieve. An older domain might be a good fit if you want to quickly boost your rankings and take advantage of existing links and traffic. But if you want to create something new and innovative that will stand out from the competition, then a new domain could be just the thing you need. It all comes down to understanding your goals and assessing which option will work best in order to help you reach them.

How to check the age of your domain?

  • The best way to check the age of a domain is by using a domain WHOIS lookup service. These services allow you to enter a domain name and retrieve information about the domain, such as its registration date, expiration date, owner, and contact information.
  • You can also use the Domain Age Checker Tool. Just enter the domain, and the data will come back. The results should include both the creation date and the last updated date so that you can easily determine the domain’s exact age.
  • Users of Wayback Machine can receive details about changes made to a website by entering a specific time range. As a result, you will be able to determine whether or not an action within a given domain was lawful.

Enhancing rankings with effective strategies

  • When it comes to website positioning, quality content is key. Focus on creating content that is original, well-researched, and informative. Regularly update and add new content to keep your website fresh and interesting.
  • Quality link building is essential for improving website rankings. You can get links from other websites, directories, blogs, and social media platforms. Guest posting, social bookmarking, and press releases are great strategies for gaining backlinks.
  • Make sure your website is up-to-date with the latest technical requirements and standards, such as page speed optimization, mobile responsiveness, security, and more
  • Use social media platforms to promote your website and content. Share your content across different platforms to reach a wider audience and increase brand visibility.
  • Track your website rankings regularly so you can see which strategies are working and which need improvement.


Domain age is an important factor to consider when positioning your website, as it can significantly impact your ranking in search engine results. It affects how much authority and credibility your website has and how search engines index it. When choosing between an old or new domain, weighing the pros and cons of each option is important.

Aleksandra Pietrzak
Curator at the National Museum in Poznań, graduate of Art History at the Jagiellonian University and Contemporary Art at the Pedagogical University of Krakow, curator of exhibitions and author of scientific and popular texts. A lover of contemporary art, literature and travel.
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