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What is cross-linking in SEO?

Wiktoria Czerw
Content Editor
6 minutes of reading
What is cross-linking in SEO?
Category SEO

Cross-linking is an important component of search engine optimization. It involves the process of connecting different web pages within a website, as well as connecting external websites to each other. This technique helps search engines index and rank your website more effectively. In this blog post, we will explore what cross-linking is, how it works, and why it’s important for SEO.


The basics of cross-linking

Cross-linking is a technique in search engine optimization that involves linking two or more pages on your website together. This technique helps to create a stronger internal link structure, which can help increase the visibility of a page in search engine results. It also has the potential to generate more organic traffic by directing visitors from one page to another within your site.

You can add links that connect your website’s content to content elsewhere on your site or on other websites to increase its visibility in SERPs and improve its rank on search engine results pages. Cross-linking is particularly helpful if you have pages with high authority but low visibility, as they can benefit from being linked to other, more popular pages on your website.

A search engine will find you more easily when you build connections among your pages with hypertext links. When you link from one page to another, it tells the search engine crawlers that the linked page is relevant to the topic of the original page, improving the chances of the linked page showing up in SERPs.

In addition to creating a stronger internal link structure, cross-linking can positively affect user experience. For example, if you link to related content on your website when appropriate, this will give visitors more information and make it easier for them to find what they are looking for.

The benefits of cross-linking

Cross-linking has several benefits when it comes to search engine optimization. It helps improve a website’s ranking in organic search results by increasing its overall authority and page rank. Cross-linking also makes it easier for search engines to crawl and index your website, making it easier for users to find your content.

Providing additional relevant content through cross-linking can also entice visitors to stay on your website longer. Links to related pages or topics on your site encourage visitors to explore more of your content, which increases their time spent on your site. Having this in place is beneficial not only for SEO but also for user experience. Cross-linking also makes it easier for users to navigate your website, reducing the time it takes for them to find what they’re looking for. By providing users with easy access to related content, you are improving their experience and helping them find what they need quickly and efficiently. This can ultimately lead to increased conversions and sales.

Overall, cross-linking can provide many benefits to your website’s SEO and user experience. It’s important to ensure that all links are relevant, helpful, and of high quality to ensure that visitors have the best possible experience on your website.

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It is essential to cross-link as part of any successful SEO strategy, and there are various ways to do so.

The first step to successful cross-linking is to ensure that all links are relevant. This means using appropriate keywords in the anchor text and linking to pages related to the topic at hand. Additionally, it’s important to ensure the links point to internal pages, not external ones, as this will help build trust with search engine algorithms.

The next step is to create anchor text that accurately reflects what the page linked to is about. For example, if you are linking to a page about photography, the anchor text should be something like “photography tips” or “learn photography”. Doing this will help the link stand out from other websites and make it more likely to be clicked on by users.

Another tip for effective cross-linking is to keep the number of outgoing links minimum. Too many outgoing links can confuse search engines and signal that your website isn’t focused on one topic. Try to limit outgoing links to 3 or 4 per page at most.

Finally, keeping track of your links and regularly checking that they’re still working correctly is essential. Broken or outdated links can affect the user experience and potentially lead to a lower ranking on the search engine results page. Occasionally updating anchor text to remain relevant and up-to-date is also a good idea.

The best practices for cross-linking

Linking between your sites can help increase your rank on search engines. But there are ways to get the most out of this to give your sites the best chance. First, make sure that all links are relevant. Links should point to other content that is related to the page or post in which the link is placed. This helps improve user experience, as readers will be directed to relevant content when they click on a link.

Second, use descriptive anchor text. Anchor text is the visible, clickable text of a link. Descriptive anchor text gives the user an idea of where they will be taken if they click on the link. For example, “check out this post about SEO” is better than just “click here.”

Third, cross-link within and across domains. Cross-linking between pages of the same website can help boost internal page rankings, while linking to pages on other websites can lead to more external referrals.

Fourth, avoid overdoing it. Too many links can overwhelm and lead to a low-quality user experience. It’s best to link to one or two related pages at most, as this will create a more natural experience for the reader.

Finally, be mindful of nofollow tags. A nofollow tag tells search engine bots not to follow a link so that it won’t pass any PageRank from the linking page to the linked page. Always check the source code to see if a page has any nofollow tags before cross-linking to it.


Cross-linking is an important SEO technique that involves creating links between different pages on your website. It helps search engines understand the relationship between pages and how they relate to each other. Cross-linking also improves the user experience by making it easier for visitors to navigate your website and find the information they need. To effectively cross-link, make sure to create relevant links between relevant pages, as well as follow best practices such as using descriptive anchor text, avoiding broken links, and keeping the link count low. With proper implementation of cross-linking, you can improve the usability and SEO of your website.

Wiktoria Czerw
Content Editor

Wiktoria is a language and editorial enthusiast whose passion for content drives her to create unique, SEO-optimized texts. She has always been intrigued by linguistics, and she now applies this passion to her profession by ensuring every sentence is accurate and logical. Wiktoria is known for her precision and timeliness – every detail matters to her, and she strives to perfect the content in every possible way.

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