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What is conversion? How to increase conversion in ecommerce?

9 minutes of reading
What is conversion? How to increase conversion in ecommerce?
Category E-Commerce

A conversion is an activity taken by a website visitor that leads to the “becoming” of a customer. The capacity of an ecommerce site to convert visitors into customers is determined by a number of things. The most significant conversion in an online sales environment is clearly a buy. As a result, in ecommerce, the conversion rate is the percentage of visitors that complete a transaction. With the same amount of visitors, increasing your conversion rate implies receiving more purchases. This also implies that your marketing process will be more lucrative. In this article, we will talk about conversion, what does it mean and how to increase conversion in online store.


Conversion Rate - definition

If you’re wondering what is conversion, it’s the moment when a recipient of a marketing message does the required action. To put it another way, a conversion is when someone responds to your call to action. This might include things like sending an email, signing up for a newsletter, or requesting a demo, among other things. The following are the most common conversions mentioned by marketers:

  • Sales
  • Email signups
  • Subscription
  • Leads
  • Form completions
  • Phone calls
  • Registration
  • Visits to a specific service/product page

A conversion is anything that piques a customer’s interest or moves them closer to completing a purchase.

A series of small ‘desired actions’ constitutes a larger end-goal of a completed purchase in a B2B sales funnel: signup for updates, bringing a product to cart, and engaging on social media are all key aspects of a visitor’s level of interaction and the course of action to stabilize the sale. If you are thinking about how to improve conversion in ecommerce, you must first understand what are the conversion parameters. In today’s economic climate of more well-informed buyers, the value of conversions cannot be taken for granted: having the correct conversion strategies is vital in turning one-time visitors into recurring customers.

Why Do Conversions Matter?

Conversions are important since they help you generate money. While people only look for solutions on how to increase conversion in online store and consider the only sale as an ultimate conversion, additional conversions can be beneficial if they help you uncover leads and nurture them into paying clients. Even if you didn’t realize it or still don’t completely comprehend conversions, they are still useful.

The underlying question is why conversion monitoring is important. Tracking sales conversions is essential for determining whether or not your business is successful, but smaller conversions are also beneficial to track. By understanding what are the conversion parameters, you may learn what attracts your consumers, what marketing methods work, and where your marketing may fall short if users fail to convert by measuring conversions. Keeping track of this data may help you enhance the profitability of your website, marketing, and sales strategies.

What is a standard conversion rate in ecommerce?

Now that you have a rough idea about what is conversion, let’s discuss the matter of conversion rate. Globally, the typical ecommerce conversion rate is 2.58 percent. In the United States, the median ecommerce conversion rate is 2.57 percent. Globally, the average digital commerce conversion rate is 3.81 percent. Sales transactions are segregated by visits in Google Analytics, which might be considered the industry norm. Google defines E-commerce Conversion Rate as:

The number of transactions divided by the number of sessions is given as a percentage. An Ecommerce Conversion Rate of 10%, for instance, could be stated as one sale for every 10 sessions.

Conversion marketing should be viewed as a long-term strategy rather than a hastily implemented plan. Smart marketers must have knowledge in what are the conversion parameters in order to boost their conversion rate. Although internet traffic has skyrocketed in the last decade, conversion rates have remained stagnant. As a result, many people feel that the greatest strategy is to convert existing visitors rather than look for new ones. The best course of action is to employ a customization engine to tailor the experiences of your visitors so that you can maintain and engage them, and eventually maximize conversions. When in doubt, test the features of your homepage on a regular basis to verify that your visitors are getting the most data-driven experience possible.

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How to track conversions on your website

If you are contemplating how to increase conversion, you must put some focus on Conversion tracking to track conversion rate, and cost per conversion. The approach of enhancing your conversion rate is specified as conversion rate optimization or CRO. One of the approaches used to test and analyze the conversion effectiveness of multiple landing sites or adverts is A/B testing, often known as split testing. It helps in examining which portions of your adverts and pages are most effective in increasing your online conversion rate. On your landing pages, for example, you may test alternative headings, banners, calls to action, and graphics to determine which variants result in more conversions.

All you need to get started tracking conversions with Google Analytics are the basics. Follow these easy-to-follow procedures.

Step 1: Create a Google Account

Step 2: Sign Up for Google Analytics

Step 3: Add an Account Name

Step 4: Add Property Details

Step 5: Add Business Information

Step 6: Set up a Data Stream

Step 7: Add Tracking Code to WordPress

While there are many components of Google Analytics that you don’t need to study or grasp right now, the conversion target is one that you absolutely must understand. Creating conversion targets helps you to focus on the most critical facts. Alternatively, you can quickly and easily link any third-party conversion solution with your Google Analytics account and begin collecting conversion statistics on each of your sign-up forms. If you want help with how to improve conversion in ecommerce, you can consider reaching out to an SEO expert.

SEO and UX tricks to increase conversion

If you are thinking about how to increase conversion in online store, There are several strategies to increase visitors to your e-commerce website nowadays. You may conduct an influencer campaign, pay for social media advertisements, pay for search engine ads, have professionals evaluate your product or service, and so on. However, you can’t expect your inbound visitors to convert without taking some action. The true measure of your e-commerce website is how many users complete the activity you intended for them to do in the first place. Here are some tricks that can help you with increasing conversion-

  1. Improve Your Page’s Loading Time

Your traffic will bounce at different phases of the purchase process if your website is too sluggish. Shortening your loading time by a few seconds can have a major impact on your conversion rate. You must devise methods for making your website load quicker. To accommodate additional traffic, you may choose to transfer web providers or enhance your hosting package. Alternatively, use sophisticated performance monitoring tools to look for sluggish plugins. Use an image compressor to reduce the size of your site’s assets and code. To improve performance, consider employing a CDN.

  1. Mobile Devices Optimization

Mobile business is becoming more popular. In fact, 87% of Internet users in the United States have done their shopping online using a mobile device. A mobile-friendly ecommerce site has a 68 percent higher probability of converting. Websites that aren’t mobile-friendly, on the other hand, have a 61 percent higher probability of visitors leaving and buying from a competitor. In 2022 and beyond, mobile optimization is essential. It’s also worth mentioning that customers who purchase on their phones spend twice as much as those who shop on other platforms. As a result, not only will your conversion rates rise, but your average order value will as well. Need help with how to increase conversion? Contact an SEO specialist right away!

  1. Make Your Design More Simple

Simplicity is appealing and decluttering your website is the ultimate way of simplification. On your site, make use of whitespace and pictures carefully. Optimize the structure of your website and make it simple to browse for visitors. It’s simple for a visitor to become distracted if your ecommerce site has too many bright colors, rings, and videos. It helps the customer to focus on your goods, value proposition, and other aspects that inspire them to buy by streamlining the design. Simple designs are also faster to load, which connects to our first tip—improve your website loading speed.

  1. Make Your Copy Superior

A copy has been rated as the number one factor having the most significant effect on conversions in recent research of internet marketers. Because it’s required to communicate the tale, a copy is an essential component of an ecommerce website. People who shop online do not have access to the same privileges as those who purchase in person. To learn more about the brand and products, they rely on written content. Don’t skim through your material in a random manner. Take your time to consider what each word implies. Need effective assistance with how to increase conversion in online store? Getting in touch with an SEO agency will simplify the matter for you.

  1. Make Use of High-Definition Visuals

Sales will not be driven solely by written material. You’ll also want high-resolution photos and videos. Your images should provide the consumer with as much information about the product as possible. Simulate how a person would feel if they were holding the thing in their hands. Take pictures from all sides. Focus on specific elements and characteristics. Demonstrate how the product works. Show the boots on someone’s feet on a path if you’re selling hiking boots. Demonstrate how the product works with videos.

  1. Personalize Your Content & Simple Navigation

Your add-to-cart and conversion rates will be greater if you can deliver more tailored content. Provide personalized suggestions based on prior purchases and browsing behavior. You may tailor information to your preferences based on age, region, and other variables. Customers should be able to explore and locate what they’re searching for on your website as quickly and efficiently as possible. If you’re selling hundreds or thousands of items, this may get tricky. Implementing a search tool into your ecommerce site is the simplest approach to make navigating easier. Conversion rates can be increased by more than 200 percent when using the site search. You’ll also see a rise in the average order value from users who came to your site to look for items. Seeking help with how to improve conversion in ecommerce? A team of SEO experts will get you the desired outcomes.

Wrapping Up

There’s no excuse why you shouldn’t be able to boost your ecommerce conversion rates if you follow the advice and best practices outlined in this article. Most of you will certainly be able to increase conversions even further. Best of luck!

iCEA Group

As a leading international digital marketing agency established in 2007, we have consistently set the standards for traffic acquisition and conversion. We proudly host Poland's largest technical department, staffed with highly skilled SEO, SEM, and UX specialists with years of experience. Our offer knows no borders! As evidenced by our successful campaigns in not only the Polish market but also in India and the United States. Driven by our dedication and expertise, we empower our clients to achieve online success.

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