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What is content marketing? How does it influence SEO?

9 minutes of reading
What is content marketing? How does it influence SEO?
Category SEM

Are you finding your digital marketing strategy too slow & not able to achieve the expected organic growth? It’s time to include content marketing as a worthy pillar of marketing & start promoting your business in an optimized Google-friendly manner. The marketing campaigns with optimized content tend to give better outcomes. You will be able to easily engage the target audience with minimal investment. Content promotion in SEO builds an immersive experience around potential customers where they get to find a problem-solving product or service. Effective types of content marketing can drive online traffic towards a purchase decision.


Content Marketing - Definition

As per the standard definition, content marketing is an approach to engage an audience and grow leads/sales with valuable content creation. Creating content as per certain guidelines/factors & using it to promote your business products/services is capable of building brand value. Presenting the right content to the right audience can attract the audience and generate more business. It helps in building the positive perception and hence opted by almost every big or small scale business.

Gone are the days when content curation and marketing were just a luxury. It has become an unavoidable need nowadays. Hence, instead of struggling with the question – why is content marketing important? It is time to make the strategic investment to bring more success. A brand may get more relevance & online visibility with powerful content recognized by the users.

How can Content Marketing help your website gain traffic?

Content marketing is all about providing value to the readers. The bread and butter of your inbound content creation & marketing strategy should be revolving around the same. If the content you are using to promote your business or services is not impactful or valuable to the readers, it is nothing more than a waste. You need to rethink the types of content marketing & build a solid strategy to achieve the outcomes. The meaningless content copies and complicated jargon needs to be avoided in any scenario.

A business must have a proper understanding of – why is content marketing important? Else, your marketing strategy and promotional campaigns are not going to nurture the leads or generate trust about your brand among customers. You must be utilizing the content effectively and the results in sales, customer retention, lead generation, etc. will speak of your growing credibility in the market. The search engines algorithm looks forward to considering those websites which offer value through the content and work regarding generating brand awareness. So, that should be your goal while handling both off-site and on-site content marketing.

A reliable content marketing strategy always serves to boost the website traffic and work regarding meeting goals. You should keep a keen eye on the KPIs and other performance metrics to remain aware of the required changes. Once you find the stable methodologies working for your business, look forward to more content sharing opportunities and creating diverse opportunities.

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How does it influence SEO?

Search Engine Optimization (SEO) for online businesses involves a lot of diverse factors influencing the overall business ranking. Content promotion or marketing is a very strong pillar that can provide an organic boost to the website. Not only does it serve Google or other search engines, but even offers better user readability to meet conversions or sales goals.

Is Content Marketing part of SEO?

When it comes to content marketing, there are a lot of speculations around if it is a part of Search Engine Marketing. You might even hear of the phrase “content is king” related to marketing & SEO concerns. While some people are under the assumption that content marketing strategy is a piece of cake. Well, that’s not true at all. It is much more than writing some blog or articles to publish on the website. The content marketing details are much broader and involve a plethora of factors. You need to maintain the right keyword density, target audience, creative approach, and writing ability.

With the growing digitization & competition in the digital ecosystem, a reliable content marketing strategy is a must-have for every online business. The aim of writing and publishing an article relies on the expectation that it can rank higher on the search engine. Every piece of content must be optimized with off-site content marketing to achieve your SEO goals. Content marketing is one of the many things related to the digital marketing strategy that needs to be done right. You need to take care of search engine guidelines and better readability from the user’s perspective.

We hope now you’ve got the clarification of the earlier question – Is Content Marketing part of SEO? Now let’s explore some of the comprehensive reasons why businesses opt for a content marketing expert to frame the result-oriented strategy.

We can find the various factors of Search Engine Optimization (SEO) are constantly evolving. The usage of content marketing in link building is one of them. Backlinks or link building is a proven method of delivering organic traffic to any website and content plays a vital role in the process. Both are contributing to the stronger content marketing strategy that is boosting the website visibility to both audience and search engines.

It can be quite difficult to use various types of content marketing with effective link-building practices that deliver pace results. Other competitors are also following the same strategy to remain at the top of the organic search and customer base numbers, so it is important to ensure only the right practices to get results. When it comes to the backlink generation, there are certain guidelines by Google and other search engines that you need to take care of. Failing to meet them in your off-site content marketing is going to waste your time and efforts. Let’s explore the pain points related to the link-building strategy and where most of the businesses fail.

Considering the simple blog post publishing to be the link-building strategy or content marketing is not enough at all. It is much more than that and asks for consistent efforts with a set of guidelines to create brand awareness and drive conversions. Your content must have the relevant information to help users and along with that worthy considerations for the Search Engine algorithm. One other concern is the frequency of the link building. Some businesses share a large number of generalized content and keep looking forward to the best. Alternatively, writing useful content and investing efforts in their promotion is much more helpful. Having valuable content on your website is going to be a fruitful on-site content marketing tactic having results as an organic boost in the ranking and traffic. Simply put, useful content with a proven backlink generation process can help in achieving the best SEO growth results.

Proven Tips To Make The Best Use Content In Link Building

As mentioned earlier, the goal of content marketing is not just to keep publishing blog posts. Rather, it is to gain credibility, visibility, conversions for the business. The right link-building approach can easily help in achieving all these results too with minimal time and effort. So, to make it easier, here are three effective off-site content marketing with link building tips for your reference:

1. Create compelling content for your blog

Having relevant blogs on the website always works in driving leads or conversions. Do not compromise with the content quality over publishing frequency as that can have negative impacts in the future. Your content marketing strategy should be balanced to maintain the right quality of content, publishing time/frequency, including SEO specifications. If you tend to follow the mentioned process flow, results will itself answer the question – why is content marketing important?

The content on the website is going to last for years and hence the work demands consistency and seriousness. The published SEO-optimized content on the website is going to drive traffic and conversions in the future as well. So, before compromising the quality of the content or opting for the wrong link-building factors, just think about the harm it could cause to your future content marketing strategy. If you stick to the quality of the content, there are chances of avoiding frequent changes and that can save you a lot of time and effort. Additionally, you can also put your efforts in the right direction, I.e. creating new compelling and engaging content for visitors.

2. Try Guest Blogging In Your Niche

Guest blogging is one other form of link-building approach that involves the publication of your content on another website. Expanding your business and content marketing reach to third-party websites opens the doors of countless opportunities in the long run. You can tap into the new audiences and even get a better chance of organic link building. The guest post allows websites to have variable guidelines & need to be checked before even preparing the content.

Have you ever thought – why do quality links matter in SEO? That’s because it gives an impression to Google about the credibility of your website as high authority domains are recommending your business. Even in the matter of leads and conversions, having guest posts on other websites will be the bridge for their audience to reach your business. That’s the reason why guest posts on the relevant or similar business niche tend to provide more impactful results.

Most websites allow at least one link in the guest post and you should be able to make the most out of that. This effective off-site content marketing offers strong backlinks to the website serving with authority and exposure to a new readership.

There can be several other approaches to link building with reliable content marketing strategy. The businesses must be always open to trying out new ideas and collaboration but as per the guidelines of Search Engine Algorithm and user preference.

iCEA Group

As a leading international digital marketing agency established in 2007, we have consistently set the standards for traffic acquisition and conversion. We proudly host Poland's largest technical department, staffed with highly skilled SEO, SEM, and UX specialists with years of experience. Our offer knows no borders! As evidenced by our successful campaigns in not only the Polish market but also in India and the United States. Driven by our dedication and expertise, we empower our clients to achieve online success.

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