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What is a local campaign in Google Ads?

Wiktoria Czerw
Content Editor
7 minutes of reading
What is a local campaign in Google Ads?
Category SEO

Have you ever considered running a local campaign in Google Ads? If so, you may wonder what it is and how it works. A local campaign in Google Ads is an advertising campaign that is designed to help you reach a specific target audience within a certain geographic area. In this blog post, we will discuss what a local campaign in Google Ads is and how you can use it to benefit your business. Read on to learn more about this powerful advertising tool!



When it comes to advertising, having a local presence can be an invaluable asset for businesses. Local campaigns in Google Ads effectively target potential customers in a specific location and make your business more visible to them. This blog post will explain what local campaigns in Google Ads are, their benefits, how to set one up, and best practices for achieving the best results. With the help of this blog post, you can create a local campaign in Google Ads that can help increase the visibility of your business and drive more sales.

Definition of Local Campaigns in Google Ads

Local campaigns in Google Ads are a type of advertising specifically designed to reach customers within a certain geographic region. These campaigns can be used to promote a business’s products or services to local customers and drive foot traffic to physical stores and other locations.

Local campaigns in Google Ads differ from other campaign types because they allow advertisers to target their ads by location. This means businesses can focus their marketing efforts on potential customers in their area, which can help them increase visibility, engagement, and conversions.

Local campaigns also offer additional features, such as adjusting ad bids based on a customer’s proximity to a store location, customizable call extensions, and automated ad scheduling. Advertisers can also set location targets in their campaigns and use location-based keywords to help ensure that their ads are reaching the right people. With these tools, businesses can tailor their local campaigns to meet their specific needs and goals better.

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Benefits of Local Campaigns in Google Ads

Local campaigns in Google Ads provide an invaluable way for local businesses to increase their visibility, relevance, and profitability. These campaigns are designed to target users searching in a certain geographic area for the products and services your business offers.

The biggest benefit of local campaigns is increased visibility for local businesses. This type of campaign puts your business directly in front of potential customers located nearby who may not have otherwise known about you. It also allows you to target specific areas to focus on locations where you are most likely to receive a response.

In addition to visibility, local campaigns also offer increased relevance to local searchers. Because these campaigns are location-specific, they are more likely to reach people interested in what your business offers. This allows you to connect with customers ready and willing to make a purchase, ultimately leading to higher conversion rates.

Local campaigns also offer unique targeting options that are not available with other forms of advertising. You can easily target potential customers based on their age, gender, location, device type, and even interests. This allows you to create highly targeted campaigns that reach the right audience and generate the best results.

Lastly, local campaigns are cost-effective forms of advertising for local businesses. Because you are able to target a specific area, you don’t have to pay for ads that your potential customers won’t see. This allows you to spend less while still reaching the right people and driving more sales.

Overall, local campaigns in Google Ads offer many benefits to local businesses. They provide increased visibility, relevance, targeting options, and cost-effective advertising that drives real results. With these campaigns, you can easily connect with potential customers who are ready and willing to make a purchase, leading to increased profits for your business.

Setting up a Local Campaign in Google Ads

Creating a local campaign in Google Ads is an effective way to target customers in specific geographic areas. With the right setup, you can reach potential customers in your area and drive more leads, conversions, and sales. Here is a step-by-step guide to setting up a local campaign in Google Ads.

First, you’ll need to create a campaign. In the “campaign type” drop-down menu, select “local”. This will allow you to set up a campaign targeting users within a specific geographic area.

Next, you’ll need to choose your targeting options. You can target by location, language, device, and more. It’s essential to keep in mind who you’re targeting when choosing your options so that your ads are shown to the most relevant audience.

You’ll also need to choose the ad formats for your local campaign. The two main ad formats are Search Ads and Display Ads. Search Ads are text-based ads that appear on Google’s search results page when users enter specific queries. On the other hand, Display Ads are image-based ads that appear on websites throughout the Google Display Network.

Finally, you’ll need to decide on your bidding strategy. Bidding strategies determine how much you will pay for a click or conversion. Depending on your goals and budget, you may want to use cost-per-click (CPC) bidding, cost-per-acquisition (CPA) bidding, or cost-per-thousand-impressions (CPM) bidding.

Setting up a local campaign in Google Ads can effectively drive more leads and sales in your target market. With the right setup, targeting options, ad formats, and bidding strategies, you can reach the right people in the right place at the right time and increase your return on investment.

Best Practices for Local Campaigns in Google Ads

Optimizing your local campaigns in Google Ads can help you maximize your return on investment and achieve your business objectives. To get the most out of your campaigns, following best practices for local campaigns in Google Ads is important.

When it comes to optimizing local campaigns, the first step is to target the right audience. You should take into consideration factors such as geographical location, age, gender, interests, and more. You can use targeting tools to segment and refine your audience based on your requirements. Once you’ve identified the ideal audience for your ads, you can set up a targeted campaign that targets only those individuals.

In addition to targeting the right audience, creating effective ad content that resonates with your target audience is vital. Your ads should include relevant images, text, and links that accurately reflect your business and its offerings. Additionally, make sure that your ad copy and keywords are written in a way that will draw the attention of potential customers.

Finally, tracking your local campaigns’ performance in Google Ads is essential. You should monitor your campaigns to ensure they reach the right people and provide the desired results. You can use analytics tools to analyze the performance of your campaigns and determine which areas need improvement. This will allow you to make necessary adjustments and continue improving the effectiveness of your campaigns over time.


Local campaigns in Google Ads can be a powerful tool for businesses looking to drive local traffic and conversions. By creating campaigns tailored specifically for local customers, companies can more effectively target customers within the geographic region of their business. When setting up local campaigns, companies should consider the best practices outlined in this post, such as targeting the right locations, utilizing local ad extensions, and optimizing bids based on location. With careful planning and implementation, local campaigns can help businesses increase visibility, reach more potential customers, and generate higher investment returns.

Wiktoria Czerw
Content Editor

Wiktoria is a language and editorial enthusiast whose passion for content drives her to create unique, SEO-optimized texts. She has always been intrigued by linguistics, and she now applies this passion to her profession by ensuring every sentence is accurate and logical. Wiktoria is known for her precision and timeliness – every detail matters to her, and she strives to perfect the content in every possible way.

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