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What does URL mean? How should an SEO-friendly URL look like?

9 minutes of reading
What does URL mean? How should an SEO-friendly URL look like?
Category SEO

URL what is it: A friendly URL is a short, easy-to-remember web address that redirects to a longer URL. Aliases are Sitecore’s term for friendly URLs. Creating a friendly URL has the advantage of being easy to remember and including crucial words about the web page.


What is a user-friendly URL?

It’s either an SEO factor you can set up from the start and forget about or a duty you can complete as part of the on-page optimization process. Please remember that even if you always have a large number of released sections on your business, you ought to be conscientious when it comes to URL improvement.

Do URLs matter in SEO

Both search engine optimization and user experience benefit from well-optimized URLs. Search engines use a variety of factors when making decisions, and URLs are at the top of the list. Because URLs, including product pages, aid google search and prospective readers in understanding what a company’s website seems to be about, they ought to be accurate, appealing, and developed. Although there were many factors to contemplate while creating SEO-friendly URLs, here have been some standard procedures to keep in mind.

Friendly URLs increase user experience SEO:

is all about improving the user experience, and simple URLs provide both people and search engine spiders with a decent idea of what the page is about.

By simply reading this URL https://www.reliablesoft.net/seo-audit/, a user can deduce that the destination page contains information about an SEO Audit. The URL appears in search results as well, and properly-crafted URLs are more informative and appealing to consumers, resulting in increased Click-Through Rates (CTR).

It’s an SEO ranking factor:

Google has improved and improved its URL interpretation over time, and almost all current CMS can now output SEO optimized URLs, but it’s still an SEO ranking factor.

Although it’s a small SEO factor, various SEO ranking studies reveal that the majority of Google’s first-page results have optimized URLs. According to a recent study conducted by Backlinko, pages in the top positions of Google have lower URL lengths.


According to Google, some users may link to your page using the page’s URL as the anchor text, so if your URL includes important keywords, search engines will have more information about the page.

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Do URLs affect SEO ranking?

If you look at Google Webmaster’s Search Engine Optimization Starter Guide, you’ll notice that Google recommends creating descriptive categories and filenames to keep your website organized and allow for better search engine crawling.

This can also make creating URLs for others who want to link to your material easier or friendlier. Aside from providing more information about the page to users and search engines than a strangely named parameter, this provides more information about the page to users and search engines.

And you have to accept that the relevant keywords are frequently included in the URL structure of the results returned by queries. However, it’s not so easy; here are some pointers on how to make SEO-friendly URLs.

When multiple URLs with comparable on-page content contain the same on-page material, Google will combine all signals from those pages into a single URL.

That URL is known as the canonical URL, and it is the one that users see in search results. The duration of Addresses is such a factor Google might evaluate when deciding what URLs to display in searching engine rankings.

How long should an URL be?

Most URLs utilize the page or post title as the default URL, although the title can occasionally be an uncomfortably long string of characters. The shorter the URL, the better, and shorter URLs also rank higher.

The URL for the correct page is 75 characters long. In terms of indexing documents with long URLs beyond 75-120 characters, they are generally well-indexed, albeit ranking may be a challenge. If a URL exceeds 100 characters, it is considered overly long.

Follow these rules to improve URL structure on your page. Make it user-friendly and gain benefits from it.

Stick to a sensible URL structure:

Before you begin developing your website, you must first determine the URL hierarchy. There is no one-size-fits-all solution for the ideal URL structure. And, depending on the site’s purpose, URLs can be varied. However, the optimal URL structure is straightforward, logical, easy to remember, and expresses meaning with the words used.

Make your URL structure intuitive so that users and search engines can comprehend the links between your site’s various sections quickly and simply. It’s quite straightforward to choose the proper URL keywords for each page once your URL structure is in place.

The URL structure of a website should be as basic as feasible. Consider arranging your material such that URLs are built logically and in a way that humans can understand. Use understandable terms instead of long ID numbers in your URLs whenever possible. Use punctuation in your URLs whenever possible.

The scheme, subdomain, top-level domain, second-level domain, and subdirectory are the five parts of a URL. Here’s an example of a good URL structure that shows the various parts of a URL: http://www.abc.com/blog.html

Tell us about your content

A consumer ought to be allowed to generate an appropriate estimate about the substance of a new website by examining the Address. A URL must comprise a descriptive keyword or expression that pertains to the publication’s information in order to do this.

Keywords should be included in URLs

Every web page should be optimized around one keyword, and this term should be included in the URL. Because search engine bots do not even assign extra words of a Web address quite so much importance, it’s also critical to include the most search terms at the beginning of the Address.

Keep in mind, however, that you should not overuse terms. Keyword stuffing is detected by search engines, and it will result in a penalty for your website.

Remove the www prefix from your URL

The www prefix was selected to avoid confusion because it was self-evident that the domain was for a website. However, it is no longer required to mention it. If you do include it, it will appear outdated, will take longer to type, and will take up more space in the address bar.

In truth, the Chrome browser hides WWW and HTTPS:// in its address bar. After all, they don’t need to be displayed because they have the secure lock icon signal. Simply double-click inside the address bar to see it; it’s still there.

To make your domain “bare” and cleaner, remove the www prefix. The www version should be redirected to the bare domain.

Separate words using hyphens

The placement of punctuation marks to divide elements in URL strings benefits both consumer comprehension and keyword research. Google recommends employing hyphens (-) rather than underlines (_) in URLs since hyphens (-) were perceived as intervals among phrases while spades (_) join phrases.


http://example.com/blog/url-optimization-tips/ is optimized.

http://example.com/blog/url optimization tips are not optimized.


In URLs, dates are used

Should dates be included in URLs? Is it of any use to Google? No, that is not the case. Dates should not be included in URLs since they provide no utility to consumers or search engine crawlers.

Google employs other methods to determine when a post was published, so including the date in the URL just adds to the confusion.

In URLs, use lowercase letters

Use lowercase letters in your URLs. Uppercase and lowercase letters in URLs can be deciphered by search engines, resulting in duplicate URLs and a loss of page rank.


http://example.com/blog/url-optimization-tips/ is optimized.

http://example.com/blog/URL-Optimization-Tips is not optimized.

Keep URLs as short as possible

What is URL: A web page’s URL should be as descriptive and concise as feasible. A compact Address is easy to remember and understand. Furthermore, the shorter the syllables, the more valuable every keyword is to a web search worm. If a Domain comprises large specific utterances, term cramming might cause a drop in engine ranks.

Stop words should be eliminated

Word removal in Addresses is unneeded (and, or, of, a, an, the, to, for, and so forth). Eliminate those phrases from your Address to speed it up and be simpler. The term “for” was removed from the title of such an article to tighten it up and make it readable and collectable.

Make use of static URLs

If at all practicable, use permanent, non-changeable URLs. All of those are Addresses that remain constant as the webpage displays. Characters including “?”, “&,” and “=”, that also tend to be common in Address changes, should’ve been avoided where possible.

Permanent Addresses are easier to understand for both users and advertisers. This isn’t to suggest you can’t provide additional attributes to Addresses for social networking to assist monitor customer information, but you must prevent difficult changeable Addresses into your website.

Subdomains Should Be Used With Caution

It’s important to realize that a subdirectory could be treated as though it were a separate organization from the primary domain by search results. This can affect a number of Search engine elements, particularly inbound marketing and trustworthiness. But if you have a strong reason to use an URL, secondary suites are recommended rather than subsites.



http://topic.example.com/ is not optimized.

Include exact phrases in the section Link building:

Choosing the term with the most traffic leads to a typical mistake of using a less relevant keyword as the category name. The most popular term in a category isn’t always the same as what the pages in that category are about.

Choose category titles that accurately describe the content of the pages within it.

When in doubt, choose the words that are most relevant to users searching for the information or goods found inside those categories.

The frequency of directories in your Link building should be kept to a minimum:

There should be no extraneous directories in a URL. Simply utilize the number of folders and characters required by your URL structure. The more simple your website’s structure is, the better.

These SEO-friendly URL recommended practices should help your site rank better in search results and encourage users to visit your pages.

The usability of URLs, as well as all aspects of SEO, is critical. Remember Keep the client in your thoughts. Another thing to keep in mind is that Google enjoys breaking the rules. Always be on the lookout for changes in the SEO sector.


URLs are the foundation of your website, and properly improved, they may help you increase visitors. Clean URLs are easier to share, perform better in searches, and appear more trustworthy.

iCEA Group

As a leading international digital marketing agency established in 2007, we have consistently set the standards for traffic acquisition and conversion. We proudly host Poland's largest technical department, staffed with highly skilled SEO, SEM, and UX specialists with years of experience. Our offer knows no borders! As evidenced by our successful campaigns in not only the Polish market but also in India and the United States. Driven by our dedication and expertise, we empower our clients to achieve online success.

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