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A broad view

We approach the business from a broad perspective. Thanks to this, in the final stage of consultation you will receive a comprehensive assessment of website functionality, but also an analysis of your industry.

Developing an effective non-sales strategy

During the consultation, we let you know what steps we will take to give your business visibility and increase conversions.

Practical tips from SEO experts

“Attribute ALT”, “Backlink” or “Link title” are buzzwords that don’t tell you anything? That’s great, because we are here to consciously guide you through the world of algorithms and search engines.

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So what do you gain from a free SEO consultation?

During a consultation with our SEO expert, you will gain many valuable tips to develop the potential of your e-commerce.

What information will you gain during the consultation?

  • Knowledge about how your search engine position has evolved over the past years.
  • We will show you how your competitors operate.
  • You will learn about current trends in your industry, thanks to which more customers will visit your website.
  • Several hundred suggestions of effective keywords that will guarantee your visibility without burning through your budget.

What will you ultimately gain from the free consultation?

  • A detailed report with technical errors and recommendations for changes. Fixing these elements will make your website visible in search engine.
  • Proposal of an effective positioning strategy. We focus not only on visibility, but also on the website’s functionality (UX) and increase in traffic generation through Google ADS campaigns.

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    Why is it worth to develop your e-commerce with iCEA Group?

    Plusgum Łukasz Pyrc has been cooperating with iCEA Sp. z o.o since 2014. The cooperation concerns website positioning and implementation of Google Ads campaigns for the automotive industry in Poland.

    With pleasure and conviction we recommend iCEA Sp. z o.o. as a trustworthy Business Partner. The company has been successfully positioning our website and running Google Ads campaigns. We certify the reliability, high competence and professionalism of the company in the field of SEO audits, Google Ads and the positioning itself and running the campaign. Knowledge of things, great contact, and extreme transparency in contracts and mutual communication make us use the services of iCEA. For these reasons we recommend the high quality services provided by iCEA Sp. z.o.o.


    Sneaker Peeker has been cooperating with iCEA Sp.z.o.o. since 2019. The cooperation involves website positioning and Google Ads campaigns for the fashion industry (shoe store) in Europe.

    We are pleased to recommend iCEA Sp. z o.o. as a trustworthy business partner. The company has been successfully positioning our website and running Google Ads campaigns. We declare the reliability, high competence and professionalism of the company in the field of SEO audits, Google Ads and the positioning itself and running the campaign. Knowledge of things, great contact, and extreme transparency in contracts and mutual communication make us use the services of iCEA. For these reasons we recommend the high quality services provided by iCEA Sp. z.o.o.

    Sneaker Peeker

    KARTES, MONIKA SAFERNA has been cooperating with iCEA since 2019. The cooperation revolved around website positioning for the fashion and accessories industry in Poland.

    We recommend iCEA Sp. z o.o. with great pleasure and belief as a trustworthy Business Partner. This company has been very successful in positioning our website. We declare reliability, high competence and professionalism of the company in the field of SEO audits and positioning itself. Knowledge of things, great contact, as well as extreme transparency in contracts and mutual communication make us use the services of iCEA. For these reasons we recommend the high quality services provided by iCEA Sp. z.o.o.

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    With pleasure and confidence, we recommend iCEA Sp. z o.o. as a trustworthy business partner. This company has been very successful in positioning our website. We confirm their reliability, high competence and professionalism of the company in the field of SEO audits and positioning itself. Their extensive knowledge of the field, great contact, as well as extreme transparency in contracts and mutual communication make us use the services of iCEA. For these reasons we recommend the high quality services provided by iCEA Sp. z.o.o.


    We are happy and convinced to recommend iCEA Sp. z o.o. as a trustworthy business partner. The company has been very successful in positioning our website. We certify the reliability, high competence and professionalism of the company in the field of SEO audits and positioning itself. Their knowledge of things, great contact, as well as extreme transparency in contracts and mutual communication make us use the services of iCEA. For these reasons we recommend the high quality services provided by iCEA Sp. z.o.o.


    Why is the consultation perfect for you?

    Have you noticed that….
    Have you noticed that...
    Your website is visited by fewer and fewer customers?
    Your online store is not generating maximum profits?
    Are you experiencing a drop in visibility from one month to the next?
    Your competitors are ranking higher than you in the search results?
    If you answered YES to at least one of these questions, it means that our SEO consultation with our expert is perfect for you!

    A thorough analysis of your website is also helpful for beginner online store owners. The sooner you take care of the technical optimization of your website, the more profits you will generate from the very beginning of your online business. Remember that investing in SEO is always a GOOD investment!

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    SEO audit – what is it?

    An SEO audit comprehensively evaluates a website’s performance and visibility in search engines. It involves analyzing various factors that impact Search Engine Optimization, such as on-page elements, technical aspects, backlink profiles, content quality, and User Experience. An SEO audit aims to identify improvement areas and develop strategies to enhance a website’s organic search rankings.

    Importance of SEO audit

    Performing regular SEO audits is crucial for the success of any website. Here are some key reasons why a site audit is essential:

    Identify issues: An SEO audit helps uncover technical and on-page issues that may be hindering a website’s performance. These issues can range from broken links and slow page speed to duplicate content and ineffective meta descriptions. A website can improve its visibility and User Experience by identifying and addressing these issues.

    Optimize for search engines: Google, Yandex, and Bing use complex algorithms to determine search rankings. A Search Engine Optimization audit helps ensure a website adheres to these algorithms and follows best practices. By optimizing various elements like keywords, meta tags, and internal links, a website can increase its chances of ranking higher in Google search results.

    Enhance User Experience: A positive User Experience is critical for Google and website visitors. By improving the User Experience, a website can attract and retain more visitors, leading to higher engagement and conversions. A site audit assesses the usability and accessibility of a website, focusing on factors like website speed, mobile responsiveness, and navigation.

    Objectives of a complete SEO audit

    The main objectives of an SEO audit include the following:

    • Assessing current performance: A site audit provides a baseline assessment of a website’s current SEO performance. It examines factors like organic traffic, keyword rankings, and backlink profiles to determine how well the website performs in search engine results. The main objectives of an SEO audit include the following:
    • Identifying opportunities: By conducting an SEO audit, website owners can identify untapped opportunities to improve their search rankings. This may involve targeting new keywords, optimizing existing content, or enhancing the site’s architecture for better crawlability. Search engines crawl websites to discover and index web pages.
    • Resolving issues: A site audit helps uncover technical issues, on-page problems, and content gaps that may be affecting a site’s performance. By resolving these issues, website owners can enhance their visibility in search results and provide a better User Experience.
    • Developing an action plan: Based on the site audit findings, an action plan can be created to address the identified issues and opportunities. This plan outlines the steps to be taken to improve the website’s SEO performance and achieve the desired goals.

    How to do an SEO audit?

    Preparing for an SEO audit

    Before diving into the actual SEO audit process, it’s important to make the necessary preparations. Here are some key steps to follow:

    • Gather website data: Collect relevant data about your website’s current performance, such as organic traffic, keyword rankings, and conversion rates. Tools like Google Analytics and Google Search Console can provide valuable insights.
    • Set goals: Determine your objectives for the Search Engine Optimization audit. Are you aiming to increase organic search traffic, improve keyword rankings, or enhance the User Experience? Clear goals will help you focus your efforts during the audit.
    • Access tools: Use SEO audit tools to assist you in the process. Numerous tools, such as site audit tools, SEO software, and keyword research tools, can provide valuable data and insights. With an SEO audit tool, you can uncover keyword opportunities, track rankings, and analyze competitor strategies.

    A step-by-step guide to conducting an SEO audit

    Now let’s explore the step-by-step process of conducting an SEO audit:

    Keyword analysis and research

    Begin by analyzing your website’s target keywords and their optimization. This involves:

    • identifying key phrases,
    • keyword research,
    • keyword optimization.

    On-page SEO audit

    Assess the on-page elements of your websites to ensure they are optimized for Google, Yandex, and Bing. Key areas to focus on include:

    • Title tag: Review the title tag for relevance, uniqueness, and keyword inclusion.
    • Meta description: Check if the meta description accurately describes the page content and encourages click-throughs.
    • Header tags: Analyze the usage of header tags (H1, H2, etc.) for proper structure and keyword optimization.
    • Content quality: Evaluate your page content’s overall quality, relevance, and uniqueness.
    • Internal links: Check the internal linking structure to ensure proper navigation and distribution of link equity.

    Technical SEO evaluation

    Evaluate the technical aspects of your website that impact search engine crawling and indexing. This involves:

    • Site architecture: Assess the structure and organization of your website to ensure easy navigation and crawlability.
    • Page speed: Check the loading speed of your websites and optimize them for a fast and efficient User Experience.
    • Mobile usability: Review how well your website performs on mobile devices and ensure it is mobile-friendly.
    • Broken links: Identify and fix any broken links within your website that may negatively impact User Experience and SEO.

    Backlink analysis

    Analyze your website’s backlink profile to assess the quality and relevance of incoming links. Key steps include:

    • Referring domains: Evaluate the number and quality of domains linking to your website.
    • Link equity: Determine link equity distribution throughout your website and optimize it for maximum impact.
    • Toxic links: Identify and disavow any low-quality or spammy backlinks that may harm your website’s SEO.

    Content quality and relevance review

    Assess the overall quality and relevance of your website’s content. This involves:

    • Duplicate content: Identify and resolve any instances of duplicate content, both within your website and across external sources.
    • Keyword optimization: Ensure that content is optimized for key phrases without excessive keyword stuffing.
    • Freshness and relevance: Review the timeliness and relevance of your content to meet the needs of your target audience.

    User Experience (UX) analysis

    Evaluate the User Experience aspects of your website to ensure it provides a seamless and engaging experience. Key areas to focus on include:

    • Navigation: Assess the website’s navigation structure to ensure it is intuitive and user-friendly.
    • Site layout and design: Review your website’s overall design and layout for aesthetics and usability.
    • Calls to action (CTAs): Analyze the effectiveness of CTAs in guiding users towards desired actions.
    • Site search functionality: Check the functionality and accuracy of the site search feature.
    • Mobile responsiveness: Ensure that your website is optimized for various screen sizes and devices.

    Tracking and analytics review

    Review your website’s tracking and analytics setup to gather valuable insights. Steps to consider include:

    • Google Analytics: Verify that your website is properly connected to GA and track key metrics.
    • Conversion tracking: Set up conversion tracking to monitor and measure the effectiveness of your marketing campaigns.
    • Goal tracking: Define and track goals within GA to measure user engagement and conversions.

    Competitor analysis

    Analyze your competitors’ websites to gain insights and identify areas of opportunity. Consider the following steps:

    • Identify competitors: Determine who your main competitors are in the online space.
    • Keyword analysis: Analyze the keywords your competitors are targeting and their ranking positions.
    • Backlink analysis: Assess your competitors’ backlink profiles to identify potential link-building opportunities.
    • Content analysis: Review the quality and relevance of your competitors’ content and identify gaps that you can fill.

    Documentation and reporting

    After conducting the Search Engine Optimization audit, document your findings and create a comprehensive report. This report will serve as a roadmap for implementing improvements. Key elements to include are:

    • Executive summary: Provide a brief overview of the audit and highlight the key findings and recommendations.
    • Detailed analysis: Present a detailed breakdown of the audit results for each section, including strengths and weaknesses.
    • Action plan: Outline specific recommendations and actionable steps to address the identified issues and opportunities.
    • Prioritization: Rank the recommendations based on their potential impact and prioritize them for implementation.
    • Timeline: Provide an estimated timeline for executing the recommended changes and achieving the desired outcomes.

    What is a technical SEO audit?

    A technical SEO audit evaluates a website’s technical aspects that impact its visibility and performance in search engine rankings. While on-page and off-page optimization primarily deal with content and backlinks, technical optimization ensures that the website’s infrastructure is optimized for search engines to crawl, index, and understand its content. By conducting a technical optimization audit, website owners can identify and address any underlying technical issues hindering their website’s visibility.

    Importance of technical SEO audit

    A technical optimization audit is necessary for the following reasons:

    Improved crawling and indexing

    Google, Bing, and Yandex rely on effective crawling and indexing to understand and rank websites. A technical Search Engine Optimization audit ensures that bots can easily access and crawl the website’s pages, leading to better indexation and visibility in search results.

    Enhanced User Experience

    Technical optimizations contribute to a seamless User Experience. Page speed, mobile responsiveness, and proper URL structure keep visitors engaged and satisfied. A technical site audit helps identify and resolve any issues that may negatively impact User Experience. If you want to improve your website’s performance, it’s crucial to audit your website’s SEO.

    Better search engine rankings

    Technical optimization elements like website speed, structured data, and XML sitemaps are directly correlated with rankings. A thorough audit helps identify areas where improvements can be made, ultimately leading to higher rankings and increased organic search traffic.


    The digital landscape constantly evolves, and Google, Yandex, and Bing regularly update their algorithms. By conducting regular technical SEO audits, website owners can ensure that their website remains optimized for the latest best practices and algorithm changes.

    Elements covered in a technical SEO audit

    During a technical site audit, several key elements are assessed. Here are some of the elements typically covered:

    Site speed and performance

    Analyzing the website’s loading speed and overall performance is vital for User Experience and rankings. This includes assessing server response times, file compression, caching, and minimizing render-blocking resources.


    With the increasing use of mobile devices, ensuring that the website is mobile-friendly is essential. A technical site audit examines the responsive design, mobile viewport settings, and touch-friendly elements.

    Structured data markup

    Assessing the usage of structured data markup, such as Schema.org, helps Google, Yandex, and Bing better understand the content on the website. This can enhance the visibility of rich snippets in search results.

    Canonicalization and duplicate content

    Checking for proper canonical tags helps prevent duplicate content issues and consolidates link equity to the preferred version of a page.

    HTTPS and security

    Evaluating the website’s security measures, including the use of HTTPS encryption, is essential for user trust and rankings.

    Website architecture and internal linking

    Analyzing the website’s structure and internal linking helps Google, Yandex, and Bing easily navigate and understand the website’s hierarchy and content relationships.

    How to do a technical SEO audit?

    Performing a technical site audit requires a systematic approach to ensure that all crucial elements are evaluated. Here is a step-by-step process for conducting a technical SEO audit:

    1. Website crawl and indexation assessment: Begin by assessing how Google, Yandex, and Bing crawl and index your website. This step helps Google access and understand your website’s content. Use a site audit tool or a search engine’s webmaster tools to identify any crawl errors, blocked pages, or indexing issues.
    2. Site architecture and URL structure evaluation: Evaluate your own site architecture and URL structure for optimal crawlability and User Experience. Ensure your website has a logical and intuitive hierarchy with clear categories, subcategories, and navigation. Check for descriptive and SEO-friendly URLs that include relevant keywords. Additionally, identify and resolve any URL redirects or broken links.
    3. Page speed and performance analysis: Assess your website’s page speed and overall performance. Slow-loading pages can negatively impact User Experience and rankings. Use tools like Google PageSpeed Insights to identify performance issues and implement optimizations, such as image compression, browser caching, and code minification, to improve page load times.
    4. Mobile-friendliness check: With the increasing use of mobile devices, ensuring your website is mobile-friendly is important. Test your website’s responsiveness across various devices and screen sizes. Evaluate the mobile viewport settings, font sizes, and touch-friendly elements. Optimize the mobile experience to provide a seamless browsing experience for mobile users.
    5. URL canonicalization review: Check for proper URL canonicalization to prevent duplicate content issues. Ensure that each page has a canonical tag pointing to the preferred version of the URL. This helps consolidate link equity and prevents Google, Yandex, and Bing from indexing multiple versions of the same content.
    6. XML sitemap inspection: Review your XML sitemap to ensure that it includes all relevant pages and is correctly formatted. Check for any errors or missing pages in the sitemap. Submit the updated sitemap to search engines via Google Search Console or other webmaster tools. With Google Search Console, you can monitor indexing status, identify crawling errors, and submit sitemaps.
    7. Robots.txt file examination: Analyze your website’s robots.txt file to ensure that it is properly configured. Ensure the robots.txt file is not blocking important resources, such as CSS and JavaScript. Check for any incorrect or unnecessary directives that may block search engine bots from accessing essential pages.
    8. Structured data markup assessment: Evaluate the usage of structured data markup on your website. Structured data helps Google, Yandex, and Bing understand the context and content of your websites. Verify that your structured data is implemented correctly, following the guidelines provided by Schema.org. Test the structured data using tools like Google’s Structured Data Testing Tool to ensure proper implementation.
    9. SSL certificate and security audit: Verify that your website has an SSL certificate installed, providing a secure browsing experience for users. Implement necessary security measures to protect your website and user data. Check for any security vulnerabilities, such as outdated software versions or insecure protocols.
    10. Website accessibility evaluation: Assess your website’s accessibility to ensure that individuals with disabilities can easily use it. Evaluate factors such as alt text for images, proper heading hierarchy, keyboard navigation, and color contrast. Make necessary adjustments to improve accessibility and comply with accessibility standards.
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    How much does an SEO audit cost?

    Factors influencing the cost of an SEO audit

    Website size and complexity: The size and complexity of your website play a significant role in determining the cost of a site audit. Larger websites with numerous websites, complex site architecture, and multiple subdomains may require more time and effort to audit thoroughly, thus affecting the cost.

    Scope of the audit: The depth and breadth of the audit can influence the cost. A comprehensive SEO audit covering all aspects, including on-page optimization, technical analysis, backlink assessment, and competitor analysis, will be more expensive than a basic audit focused on specific areas.

    Industry and competition: Your industry’s competitiveness and competition in search rankings can impact the cost. Industries with high competition may require a more in-depth analysis and strategy, which can increase the cost of the audit.

    Expertise and reputation of the SEO professional or agency: The experience, expertise, and reputation of the SEO professional or agency you choose will affect the cost. Established and reputable professionals or agencies may charge higher fees due to their track record and expertise in delivering comprehensive and effective SEO audits.

    Pricing models for SEO audits

    SEO audits are typically priced using one of the following models:

    • Flat fee: Some SEO professionals or agencies charge a fixed flat fee for an SEO audit. This pricing model provides a clear upfront cost, making it easier to budget for the audit.
    • Hourly rate: In this model, the SEO professional or agency charges an hourly rate for the time spent conducting the audit. The total cost will depend on the number of hours required to complete the audit.
    • Project-based: A project-based pricing model may be used for more extensive audits or ongoing SEO projects. Considering the audit’s scope and complexity, this involves a fixed price for the entire project.

    Average costs of SEO audits

    The cost of an SEO audit can vary significantly, ranging from a few hundred dollars to several thousand dollars, depending on the factors mentioned earlier. While it’s challenging to provide an exact average cost due to the varying nature of audits, here is a rough estimate:

    • Basic SEO audit: A basic audit targeting specific on-page elements, keyword analysis, and limited technical assessment can range from $500 to $1,500.
    • Comprehensive SEO audit: A comprehensive audit covering all aspects, including on-page optimization, technical analysis, backlink assessment, competitor analysis, and detailed reporting, can range from $1,500 to $5,000 or more.

    Remember that the SEO audit cost is an investment in improving your website’s search engine visibility and performance. A thorough audit conducted by experienced professionals can provide valuable insights and recommendations to optimize your website, leading to long-term benefits and improved organic search traffic.

    Why is an SEO audit important?

    Benefits of an SEO audit

    A Search Engine Optimization audit offers several significant benefits for website owners. Let’s explore some of these benefits:

    • Improved organic visibility and rankings: By conducting a site audit, you can identify areas of improvement and implement optimization strategies to enhance your website’s organic visibility in search results. Addressing technical issues, improving on-page optimization elements, and optimizing content can increase search engine rankings, increasing organic traffic, and exposure to your target audience.
    • Enhanced User Experience: A key aspect of SEO is providing a positive User Experience. An SEO audit helps uncover usability issues, slow page speeds, and other factors hindering user engagement. By addressing these issues, you can create a seamless and user-friendly website experience, leading to increased time on site, lower bounce rates, and higher conversions.
    • Identification of technical issues: Technical issues can significantly impact site performance in search rankings. A site audit helps identify and address broken links, crawl errors, duplicate content, and mobile responsiveness. Resolving these technical issues improves search engine visibility and ensures a smooth User Experience.
    • Optimization of on-page elements: A Search Engine Optimization audit allows you to evaluate and optimize crucial on-page elements, such as meta tags, title tags, headers, and keyword usage. By aligning these elements with relevant key phrases and search intent, you can enhance the visibility and relevance of your websites, increasing their chances of ranking higher in search results.
    • Competitive advantage: Understanding your competition is essential in the digital landscape. A site audit includes competitor analysis, enabling you to identify their strategies, strengths, and weaknesses. By leveraging these insights, you can develop effective strategies to gain a competitive advantage and outperform your rivals in search engine rankings and organic traffic.
    • Increased conversion potential: A site audit focuses on improving visibility and optimizing your website for conversions. By analyzing your website’s user flow, calls to action, and landing pages, you can identify opportunities to increase conversion rates. This includes improving page load speed, enhancing site navigation, and creating persuasive and relevant content that resonates with your target audience.

    How long does an SEO audit take?

    Timeframe for completing an SEO audit

    The duration of an SEO audit can vary depending on the size and complexity of the website, as well as the thoroughness of the audit. While there is no fixed timeframe for completing a Search Engine Optimization audit, it typically ranges from a few days to a few weeks.

    The timeframe can be divided into data collection, analysis, and reporting. Larger websites with numerous pages and complex structures may require more time than smaller ones with fewer pages. Additionally, the availability of resources and the expertise of the audit’s SEO professional can also impact the timeframe.

    Factors affecting the duration of an SEO audit

    Several factors can influence the duration of an SEO audit:

    1. Website size: The number of web pages, the complexity of the site architecture, and the depth of content all contribute to the time required to conduct a thorough audit. Larger websites with extensive content and intricate structures will naturally take more time to analyze.
    2. Technical complexity: Websites with intricate technical elements, such as e-commerce platforms or content management systems with custom setups, may require more time to assess and analyze.
    3. Scope of the audit: The depth and breadth of the audit can vary. Some audits may focus on specific aspects, such as technical or on-page SEO, while others may cover a comprehensive range of factors. The more comprehensive the audit, the longer it may take to complete.
    4. Data collection and analysis: Gathering and analyzing data from various sources, such as Google Analytics, Google Search Console, and third-party SEO tools, can be time-consuming. The extent of data analysis required, including keyword research, backlink analysis, and competitive analysis, can impact the duration of the audit. Google Search Console alerts users to crawl errors, broken links, and technical issues that could hinder website visibility.
    5. Resource availability: The availability of resources, both in terms of personnel and tools, can affect the timeline of the audit. Adequate time must be allocated for the SEO professional to conduct the audit thoroughly and ensure accurate findings.
    6. Collaboration and communication: If the audit involves collaboration between different stakeholders, such as SEO professionals, web developers, and content creators, the time required for coordination and communication should be considered.
    7. Reporting and recommendations: Compiling the findings into a comprehensive report with actionable recommendations takes time once the audit is complete. The report should clearly outline the issues discovered and provide clear guidance on addressing them.
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    What is analyzed in an SEO audit?

    Key areas examined in an SEO audit

    An SEO audit involves analyzing various key areas to assess the overall health and effectiveness of a website’s Search Engine Optimization strategy. Here are the main areas that are typically examined in a site audit:

    Keywords and rankings

    A keyword analysis is a fundamental aspect of a Search Engine Optimization audit. It involves evaluating the keywords the website targets and their rankings in search results. The audit assesses target keywords’ relevance, competitiveness, and search volume to ensure they align with the website’s goals and target audience.

    On-page optimization factors

    The on-page SEO elements of a website are essential for search visibility. A site audit examines title tags, header tags, keyword usage, content quality, and internal links. The goal is to ensure that each web page is optimized effectively and aligned with the key phrases.

    Technical SEO components

    Technical SEO focuses on the technical aspects of a website that impact search engine crawling, indexing, and overall performance. A Search Engine Optimization audit evaluates technical factors such as site speed, mobile responsiveness, URL structure, canonicalization, robots.txt, XML sitemaps, and structured data markup. This helps identify technical issues hindering the website’s visibility and User Experience.

    Backlink profile

    Backlinks play a crucial role in search engine rankings. A Search Engine Optimization audit analyzes the website’s backlink profile, including the number of referring domains, link quality, anchor text diversity, and link authority. This assessment helps identify opportunities to build high-quality backlinks and ensure the website’s link profile is healthy and aligned with search engine guidelines.

    Content quality and relevance

    The quality and relevance of the website’s content are essential for both search engines and users. A Search Engine Optimization audit evaluates the content for uniqueness, depth, relevance to keywords, and engagement metrics. This analysis helps identify areas where content can be improved, expanded, or optimized to better align with search intent and enhance User Experience.

    User Experience factors

    User Experience is a critical ranking factor that significantly affects website success. An SEO audit assesses User Experience factors such as site speed, mobile responsiveness, navigation structure, internal linking, and overall usability. Optimizing these elements allows the website to provide a positive User Experience and improve its rankings.

    Tracking and analytics implementation

    Tracking and analytics are essential for measuring the effectiveness of SEO efforts. An SEO audit reviews the implementation of tracking codes, such as GA and other analytics tools, to ensure accurate data collection. It also assesses the configuration of goals, conversion tracking, and other metrics to evaluate the website’s performance and identify areas for improvement.

    Competitor analysis insights

    Competitor analysis provides valuable insights into the strategies and performance of competing websites. By understanding competitor strengths and weaknesses, the website can refine its own SEO strategy and identify new opportunities. A thorough analysis of competitors’ SEO efforts is conducted in an SEO audit. This includes examining their keywords, on-page optimization tactics, backlink profiles, content strategies, and User Experience factors.

    How important is site crawl for SEO?

    When search engine bots crawl your website, they analyze its content and structure. This evaluation enables them to index your pages and determine their relevance to users’ search queries. Keyword research plays a pivotal role in optimizing your content for these crawlers. By strategically incorporating relevant keywords into your web pages, you can improve your chances of ranking higher in search results.

    Another critical factor in site crawl is the presence of links pointing to your website. These backlinks act as signals of credibility and authority to search engines, helping to establish your website as a trustworthy source. Building high-quality backlinks from reputable sources is essential to enhance your website’s visibility and organic traffic.

    Image optimization is another aspect to consider during the site crawl. Optimizing image alt tags and file names and reducing file sizes can improve rankings and create a faster-loading website. This optimization enhances User Experience and reduces the chances of visitors leaving due to slow page load times.

    Google Search Console provides features like keyword analysis, indexing status monitoring, and sitemap submission. By leveraging this information, you can make informed decisions about your content strategy and attract your target audience effectively. The Performance report gives you a comprehensive overview of your website’s organic search performance. It helps you measure the impact of your SEO efforts, identify trends, and improve your rankings. Additionally, Google Search Console alerts you to technical issues like crawl errors and broken links. By addressing these promptly, you can ensure better visibility and indexing of your website.

    Meta descriptions, the concise snippets displayed in search results, allow users to click on your website. You can increase click-through rates and drive more organic traffic by crafting compelling and relevant meta descriptions. Additionally, a well-structured website with multiple pages and carefully crafted meta descriptions for each page can significantly improve your SEO efforts.

    Furthermore, Google crawls play a vital role in determining the importance of your web pages. Google’s algorithm prioritizes certain pages over others, and it is crucial to identify and optimize these important pages to improve your website’s overall ranking.

    In the realm of technical SEO, identifying and resolving issues such as broken pages or duplicate content can greatly enhance site crawl efficiency. Regularly auditing your website and utilizing SEO tools can help identify and fix these issues, ensuring optimal performance.

    How can a comprehensive site audit tool maximize your website’s performance and SEO success?

    One essential tool in your SEO arsenal is the Google Search Console. From monitoring your site’s traffic to analyzing keyword rankings, this powerful tool helps you understand your website’s position in the digital landscape. By utilizing the Google Search Console’s features, you can gain valuable insights into your website’s performance in search results. Incorporating Google Search Console is essential for enhancing SEO strategies and achieving better search rankings.

    But what about your on-page SEO? Conducting an on-page Search Engine Optimization audit is necessary to ensure that all your pages are optimized for search engines. This audit examines keyword usage, meta tags, headers, and content structure. By identifying areas for improvement, you can enhance your website’s visibility and drive organic traffic.

    When it comes to the overall health of your website, a comprehensive SEO website audit is essential. This audit evaluates internal and external factors influencing your site’s performance. It analyzes your site’s structure, identifies broken links, assesses the quality of your internal and external links, and ensures that your website follows best practices for SEO. Addressing these issues can create a seamless User Experience and improve your website’s rankings.

    One crucial aspect of SEO is the strategic use of internal links. Internal links connect different pages within your website, creating a web of interconnected content. They help crawlers navigate your site and distribute authority and relevance throughout all your pages. By implementing a strong internal linking strategy, you can boost the visibility of your important pages and increase their chances of ranking higher in search results.

    Moreover, external links play a vital role in SEO. These links, also known as backlinks, are links from other websites that point to your site. Backlinks act as endorsements or votes of confidence, signaling to Google, Yandex, and Bing that your website is trustworthy and authoritative. By earning high-quality backlinks, you can improve your website’s visibility and credibility in the eyes of search engines.

    An SEO audit for a website is crucial to maximizing your website’s performance and achieving SEO success. By leveraging the power of tools like the Google Search Console, conducting on-page SEO audits, optimizing internal and external links, and evaluating your site’s overall SEO health, you can propel your website to new heights in search rankings.


    An SEO audit systematically analyzes your website’s key elements, ranging from technical aspects to content quality, User Experience, and overall search engine visibility. It allows you to identify areas for improvement, address any existing issues, and unleash the full potential of your online business. iCEA Group offers a complimentary SEO audit to get you started on the right path. Our free analysis is designed to provide you with valuable insights into your website’s current state, highlighting areas where optimization can make a significant impact. We believe in empowering businesses of all sizes to succeed in the digital landscape, and our free SEO audit is just one way we accomplish that. Contact iCEA Group now to get started.

    • duplicate or thin content,
    • broken links or pages with errors,
    • lack of internal linking structure and external links,
    • poor User Experience,
    • technical SEO errors (e.g., poor site speed),
    • inadequate mobile optimization,
    • lack of social media presence.

    Trusted SEO audit tools can assist digital marketers in identifying and resolving the most significant website issues that can negatively influence search rankings. Here are some of the best tools and platforms for performing an audit on a website:

    • Google Search Console – an SEO audit-free tool that allows marketers, web developers, and website administrators to track their visibility in Google search results. It provides one of the best audit services. The Google Search Console includes tools and information that can assist users in diagnosing some of the most frequent technical SEO concerns, which can bring down the rankings of a website. You can use the interface to check that Google’s web crawlers can access all pages on your site, ensure that new pages are being processed on time, and get notifications if Google finds indexing of spam concerns.
    • ScreamingFrog – with customers such as Google, Apple, and Amazon, Screaming Frog is one of the industry leaders in a technical audit. The search engine optimization tool from the firm is a website crawler that quickly examines websites of any size and provides users with technical SEO advice. The SEO tool can detect broken links on your website, find pages with wrong or missing information, build correct XML sitemaps that help your sites be indexed quicker, diagnose and resolve faulty redirect chains, find duplicate pages, and more.
    • SEOmator – an SEO auditing tool that is one of the most powerful on the market today. While most digital marketers utilize up to four distinct marketing tools to audit their SEO performance, SEOmator claims to provide technical, on-page, and off-page SEO audits all in one place. SEOmator gives a comprehensive list of all faults that its web-based program can detect on a website.
    • SEMrush – an all-in-one SEO audit platform that is one of the most trusted and powerful tools in the SEO world. The platform’s technical SEO auditing features are delivered through a single site audit tool that identifies more than 120 technical and on-site SEO problems. SEMrush differs from these other audit programs, mostly in dashboarding and reporting features. SEMrush provides theme audit reports, which are unique reports focused on one area of technical SEO. Custom reports are available for website speed and foreign SEO, to mention a few.
    • Ahrefs – contesting for first place among the best and most reliable all-in-one search engine optimization tools for businesses. Ahrefs, to its credit, offers one of the most comprehensive and user-friendly technical audit tools on the market. The Ahrefs site audit tool instantly finds more than 90 technical and on-site SEO problems that might be harming your SERP ranks. The good thing about the platform is that these problems are categorized and compiled into reports with full-color graphics that you can print and share with your team or display to clients.
    • Whatagraph – this program combines Whatagraph with important SEO platforms like Google Search Console, SEMRush, and others to compile useful analytics into a single marketing report. Whatagraph SEO tool provides your clients with in-depth information with only a few clicks. Track and display total organic traffic, clicks, impressions, CTR, link-building statistics, and more for your website. You may use this tool to show data in various ways, including lists, tables, charts, photos, and comments.
    • Serpstat – Serpstat SEO audit is a simple tool that can assist you in evaluating and improving your technical optimization of the website. Serpstat SEO audit tool is useful not only for SEO experts and firms but also for audit beginners. The audit displays the many sorts of errors you have on your site, as well as their locations, and provides quick tips on how to solve them. As a result, you can use this SEO auditing tool to operate your domain and acquire all the information you need to develop your site and, as a result, get better rankings.
    • NetPeak – a desktop tool for daily SEO audits, finding faults quickly, conducting systematic analysis, and scraping websites. Incoming and outgoing links can be analyzed on this tool, broken links and redirects can be found, indexation instructions may be considered, and duplicate material can be avoided: titles, description tags, H1 headers, whole pages, and so on. NetPeak may be used as a tool to compute internal PageRank to optimize the linking structure of a website, and you can create custom rules to scan the entire website or a specific section of it.
    • MySiteAuditor – one of the most preferred audit tools in the market is MySiteAuditor. This SEO auditing tool and the technology used by it is designed for larger SEO firms, and it can be implemented into smaller websites to help produce more leads. MySiteAuditor is one of the few tools that directly work with Google’s ranking algorithm. MySiteAuditor, unlike other audit tools, detects individual website pages for target keywords. The results can then be downloaded as a PDF file or forwarded via email to develop regular plans.
    • MarketingGrader – a web-based SEO auditing tool created by HubSpot that provides a summary of your website with the opportunity to expound on each topic. It’s a difficult tool compared to other web-based search engine optimization tools since it returns a lot of confusing information and facts to sort through.
    • OnCrawl – the OnCrawl audit platform includes a log analyzer, search rankings monitor, backlinks tracker, and a technical SEO auditing tool, among other SEO and website administration tools for websites to use. When it comes to technical audits, there are several things that set OnCrawl apart from the competition in the SEO auditing tool market. The first is the capacity of OnCrawl. OnCrawl was built to audit Europe’s largest eCommerce website with over 65 million pages. Crawl comparison is another feature that allows users to compare different crawls and find technical flaws that still need to be rectified immediately.
    • Content King – is one of the best tools for SEO auditing purposes. The SEO auditing tool delivers comprehensive situational awareness as the only real-time SEO auditing and monitoring tool, allowing you to increase and sustain organic search exposure. Organic search is what people use when they want to find something on the internet without using a paid advertising service. It’s the best in the market.
    • Moz Crawl Test – an SEO and site auditing tool for business websites. This SEO audit offers its own crawler, which assists webmasters in identifying significant website flaws, HTTP status codes, and other SEO data for website auditing. Moz Crawl Tool also assists you in identifying duplicate material on your website, title tag issues, server redirection, and other significant variables that influence your website’s indexability. This tool is great for both small and large businesses.
    • BenchMark Hero Solution – an SEO auditing tool that conducts a thorough audit of your website and gives actionable insights and recommendations in its report, demonstrating why your website is not hitting its traffic or conversion targets. BenchMark Hero’s system will assist you in reviewing and improving your customer value, recurring customer percentage, and site speed and showing you how customers see your site and how Google scans it during the tool’s automatic audit process. Whether you are a business owner or an SEO professional, this tool will help you tackle your website. With audit tools, you can quickly identify and fix problems with your website. Whether it’s broken pages, thin content or ranking factors that need improvement, the audit tool’s comprehensive report will help you gain insight into areas that need attention.

    SEO toolsSource: Pixabay / pexels.com

    FAQ - Website SEO Audit

    What is an SEO audit of a website?

    An SEO audit of a website is a detailed study of your current website and its content. The audit checks that the site is up-to-date and follows SEO best practices to identify potential issues and highlight improvement opportunities.

    How to audit a website for SEO?

    A website audit is a great way to determine if your website is SEO friendly. For example, it can tell you what pages on your site lack content, if they’re missing important tags and how well they actually rank in Google’s search results. Scheduling an audit is essential to ensure that your site gets all the right things done online. This will give you a thorough list of problems that need to be fixed right away.

    Why is SEO audit important?

    With the help of an SEO audit, you can uncover where your website is not doing well and rectify it. It offers information on how you will improve your website in terms of performance, content, and structure so that it gains more traffic and leads to conversion.

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