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A broad view

We approach the business from a broad perspective. Thanks to this, in the final stage of consultation you will receive a comprehensive assessment of website functionality, but also an analysis of your industry.

Developing an effective non-sales strategy

During the consultation, we let you know what steps we will take to give your business visibility and increase conversions.

Practical tips from SEO experts

“Attribute ALT”, “Backlink” or “Link title” are buzzwords that don’t tell you anything? That’s great, because we are here to consciously guide you through the world of algorithms and search engines.

Green Dress
Viva Doria
Rave Or Sleep
Chivilla Bay
Cheers All
Lech Poznań
The Cook Shop

So what do you gain from a free SEO consultation?

During a consultation with our SEO expert, you will gain many valuable tips to develop the potential of your e-commerce.

What information will you gain during the consultation?

  • Knowledge about how your search engine position has evolved over the past years.
  • We will show you how your competitors operate.
  • You will learn about current trends in your industry, thanks to which more customers will visit your website.
  • Several hundred suggestions of effective keywords that will guarantee your visibility without burning through your budget.

What will you ultimately gain from the free consultation?

  • A detailed report with technical errors and recommendations for changes. Fixing these elements will make your website visible in search engine.
  • Proposal of an effective positioning strategy. We focus not only on visibility, but also on the website’s functionality (UX) and increase in traffic generation through Google ADS campaigns.

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    Why is it worth to develop your e-commerce with iCEA Group?

    KARTES, MONIKA SAFERNA has been cooperating with iCEA since 2019. The cooperation revolved around website positioning for the fashion and accessories industry in Poland.

    We recommend iCEA Sp. z o.o. with great pleasure and belief as a trustworthy Business Partner. This company has been very successful in positioning our website. We declare reliability, high competence and professionalism of the company in the field of SEO audits and positioning itself. Knowledge of things, great contact, as well as extreme transparency in contracts and mutual communication make us use the services of iCEA. For these reasons we recommend the high quality services provided by iCEA Sp. z.o.o.

    Hair Lux

    Sneaker Peeker has been cooperating with iCEA Sp.z.o.o. since 2019. The cooperation involves website positioning and Google Ads campaigns for the fashion industry (shoe store) in Europe.

    We are pleased to recommend iCEA Sp. z o.o. as a trustworthy business partner. The company has been successfully positioning our website and running Google Ads campaigns. We declare the reliability, high competence and professionalism of the company in the field of SEO audits, Google Ads and the positioning itself and running the campaign. Knowledge of things, great contact, and extreme transparency in contracts and mutual communication make us use the services of iCEA. For these reasons we recommend the high quality services provided by iCEA Sp. z.o.o.

    Sneaker Peeker

    Plusgum Łukasz Pyrc has been cooperating with iCEA Sp. z o.o since 2014. The cooperation concerns website positioning and implementation of Google Ads campaigns for the automotive industry in Poland.

    With pleasure and conviction we recommend iCEA Sp. z o.o. as a trustworthy Business Partner. The company has been successfully positioning our website and running Google Ads campaigns. We certify the reliability, high competence and professionalism of the company in the field of SEO audits, Google Ads and the positioning itself and running the campaign. Knowledge of things, great contact, and extreme transparency in contracts and mutual communication make us use the services of iCEA. For these reasons we recommend the high quality services provided by iCEA Sp. z.o.o.


    We are happy and convinced to recommend iCEA Sp. z o.o. as a trustworthy business partner. The company has been very successful in positioning our website. We certify the reliability, high competence and professionalism of the company in the field of SEO audits and positioning itself. Their knowledge of things, great contact, as well as extreme transparency in contracts and mutual communication make us use the services of iCEA. For these reasons we recommend the high quality services provided by iCEA Sp. z.o.o.


    With pleasure and confidence, we recommend iCEA Sp. z o.o. as a trustworthy business partner. This company has been very successful in positioning our website. We confirm their reliability, high competence and professionalism of the company in the field of SEO audits and positioning itself. Their extensive knowledge of the field, great contact, as well as extreme transparency in contracts and mutual communication make us use the services of iCEA. For these reasons we recommend the high quality services provided by iCEA Sp. z.o.o.


    Why is the consultation perfect for you?

    Have you noticed that….
    Have you noticed that...
    Your website is visited by fewer and fewer customers?
    Your online store is not generating maximum profits?
    Are you experiencing a drop in visibility from one month to the next?
    Your competitors are ranking higher than you in the search results?
    If you answered YES to at least one of these questions, it means that our SEO consultation with our expert is perfect for you!

    A thorough analysis of your website is also helpful for beginner online store owners. The sooner you take care of the technical optimization of your website, the more profits you will generate from the very beginning of your online business. Remember that investing in SEO is always a GOOD investment!

    Select the perfect audit for you

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      SEO audit – what is it?

      An SEO audit is a process of crawling a website’s content to find non-functioning links, invalid redirects, duplicate links, and insufficient content, as well as checking the title tags, meta descriptions, and alt tags of each page. When an audit is performed by SEO professionals, it typically involves crawling a site’s search engine results pages (SERPs) using a special algorithm to assess its authority for the domain and all the pages indexed.

      Once the auditor identifies any weak points in the site’s technical optimization, they fix the problem and implement changes that are proven to give a more accurate representation of the site. A successful audit results in increased traffic from organic search results because it improves the overall health of the site.

      The successful SEO audit will provide the following information about a website:

      • SEO technical issues
      • Issues with the website’s structure
      • Issues with on-page SEO
      • Off-site issues that might arise due to other complications
      • Problems with the user experience on the website
      • Content mistakes and opportunities
      • Insights into the competitive marketplaces

      An SEO audit is a routine activity that should be performed on a regular basis; it is essentially a “health check” for your website. Here are some important aspects:

      • An SEO audit should not be performed carelessly. SEO audit services require time to find the deeper causes of difficulties hurting your website’s online performance. A good SEO audit might take anywhere from 2 to 6 weeks to perform, depending on the size of your site. When making significant modifications to a website, proper research is necessary.
      • An SEO audit should be thorough. It should encompass structural and content elements that influence a website’s SEO visibility. SEO audits should provide a big picture to website owners about the situation of their website. Any gaps might lead to excessive or incorrect recommendations. SEO crawler can have a positive effect on your ranking factors. The most important thing to keep in mind is that content should be informative and mobile-friendly.
      • SEO site audit should be simple to comprehend. Business owners must see how SEO difficulties affect their online priorities, goals, and earnings. Any recommendations should be clearly linked to your main business goals. The advice from your SEO audit should be actionable. There should be a clear route to completion that is prioritized and includes the estimated effect and effort associated with each proposal. Any SEO audit’s result should correctly reflect an easy-to-follow path.
      • An SEO audit should not be a one-size-fits-all proposition. While some technical parts are essential for all websites, a situational analysis should be undertaken at the beginning of an SEO site audit to focus on areas of attention for that site.

      Clients frequently ask about website speed and efficiency when it comes to website building. Fortunately, the time you design your website is not the only time you may impact its effectiveness. An SEO audit will provide critical information regarding the website’s technical issues. The information provided by the SEO audit will be:

      • The number of queries sent to the databases isn’t overburdening your server
      • The server is operating sufficiently, and the material is loaded as rapidly as feasible.

      Google Analytics (GA) is an analytics tool that helps you understand how visitors engage with your website — from where they come, how long they stay, and what actions they take once on your site. Your first thing to do is go to Google Analytics and see how much organic search traffic is coming to your site. If it’s not high, and the site has been around for a while, this may indicate that something is wrong with SEO. When traffic increases, a website’s or a database’s code may be inadequately optimized, resulting in a heavy load. Modifying such code is one of the available options after the results of the SEO audit.

      Implementing SEO site audit suggestions will make your website more appealing to potential customers and boost its ease of use. It’s difficult enough to persuade anybody to utilize systems that don’t work correctly. Potential customers will get dissatisfied fast if your website often shows error information or takes too long to load material and images. By reducing mistakes, you can lower the possibility of visitors abandoning your website soon. A well-functioning website with a proper on-page SEO audit will entice people to spend more time viewing it. Google examines user session length and website behavior. The longer time spent on a website indicates that the information is useful and interesting, influencing the website’s position in the SERP.

      After a successful SEO audit, you will get not just information about the issues with your website but also advice on how to fix these issues and improve the condition of your website. An SEO audit agency helps its client business websites with different solutions for optimal SEO performance. An SEO audit process can be done yourself or with the help of a professional team from outside. Thanks to website optimization and following the instructions, you could make it to the first page of search results among the top listed websites in your field. To ensure that your readers and search engines easily find your content, you must use relevant and timely analytics data. An SEO audit agency will identify areas of your site that need to be fixed to attract more traffic and improve your website rankings with a website audit. You’ll be able to present your information in a way that makes sense to your audience and attracts only the right people interested in your business if you use content audit tools.

      It’s always a good idea to conduct a routine SEO audit for the website at least three times per year. Instead of losing ground to existing or new competitors, algorithm updates, or shifting industry trends, being proactive allows you to grow your website traffic organically, increase visibility, and gain momentum through accuracy.

      A crawl is the best way to start an SEO audit, as it will help you find broken pages. Check for ranking factors and other indicators after testing domain authority, finding pages indexed in search engines, and monitoring the community.

      How many links do you have?

      A link audit is an examination of all the links leading to your site. It can help you determine if your site has been penalized by Google and what type of links you need to build to move forward with your SEO efforts.

      Domain authority is a measure of how authoritative a site is compared to other sites in the same niche. It is important for SEO because Google uses it as one of its ranking factors. The higher a site’s DA, the more likely Google will rank it higher in search results for relevant keywords.

      An SEO community score measures how many people are linking to your site from their own blogs or websites and sharing content on social media sites like Twitter and Facebook. This gives you a good idea of how much trust people have in your brand, which can affect your position in organic search results.

      How to do an SEO audit?

      SEO site audit holds a lot of importance in today’s time for websites looking to expand and reach the top of SERP in their domain. The following steps must be taken to perform an SEO audit for a website:

      • Benchmarking of rankings – the first step of SEO audit for beginners is benchmarking rankings. Before diving into a technical or on-page SEO audit, you must first understand the competition. The more you understand what other players in the same space are doing, the more likely you succeed. You should compare your site’s rankings to the competition and benchmark your performance.
      • Check for duplicate versions of the website – checking duplicate versions for your site is the basic check to be performed on your site for SEO audit, but it is critical to ensure that Google indexes only one version of your site. These are different versions of the site to a search engine. You should only have one version of your site indexed, and you should check for duplicates. This is extremely simple to fix. Go to any search engine such as Google or Yahoo and type in site:domain.com. If you notice a mix of site versions, you may have a problem that needs to be resolved.
      • Check for indexed URLs – You may have a duplicate or thin content page problem that needs to be addressed. It’s not uncommon for an eCommerce store with 4,000 products to see hundreds of thousands of indexed URLs all of a sudden — the underlying cause is usually indexable faceted navigation. If the result is lower than you expected, it’s possible that your site isn’t being crawled or indexed as thoroughly as it should be. It’s critical to check for indexed URLs when performing an SEO audit on a website.
      • Analysis of Website Speed – for a long time, website speed has been an essential factor in SEO and SEO auditing. Google has published data that shows that the slower a page loads, the higher the chance of a user hopping from the website when it comes to user behavior. Your website’s speed is more important than ever, both in terms of SEO and user experience. Google released a dedicated Page Speed Update in 2018 that included speed as a mobile ranking factor. Google recently announced that they will roll out a Page Experience Update, which means that UX is now more important than ever in SEO success.
      • Fix Broken Links – internal links that are broken create a terrible user experience. When users click on a link on your site, they expect to be directed to that page, not a 404 error page. But, aside from that, it sends out negative quality signals to search engines. It is crucial to fix all the website’s broken links for creating an SEO audit. Internal and external links are the two most important factors that a search engine like Google uses to determine your ranking in the search results. The number of outbound links on your site acts as a credibility symbol for Google rankings.
      • Duplicate Content – can cause problems, preventing you from ranking as high as you could. In fact, it can send mixed signals. An SEO audit company reports and tells their clients about the duplicate content on their website to improve SEO rankings.
        A full SEO site audit of your own site should be conducted once a month. It’s crucial to remember that this isn’t just a check-and-fix kind of process; it’s also an opportunity to monitor your progress over a period of months. Since doing this regularly, you will be able to see how much your site has improved over time. To begin a site audit, you’ll need to do some research and collect data. Create a spreadsheet with the following columns: pages on your site, title tag, site crawl, SEO audit checklist, site architecture, internal links, external links, blog post(s), duplicate content, site search, and site audit.

      What is a technical SEO audit?

      A technical SEO audit is an audit process of examining the technical aspects of your website’s search engine optimization. It looks at the health of a website and determines what improvements may be required to better attract visitors to the website.

      Search engine bots scour the internet for multiple pages and websites to rank them. Before ranking your website in the search results, the bots check your pages for various ranking factors. The websites that correct the most boxes of most of the technical SEO audit checklists are ranked higher than others.

      SEO strategies are constantly changing, and your competitors are also keeping up with them. As a result, you must remain informed to stay relevant in today’s market. If you don’t assess the health of your website, you risk losing traffic to your competitors, which is a loss to any business.

      Your website’s main influencing SEO factors can be divided into three different categories:

      • Technical aspects, including hosting, indexing, and page loading speed, are examples of technical factors for SEO audit.
      • On-page SEO factors include site content, target keywords, and terms related to them.
      • Backlinks and external references to your website from other websites are examples of off-page factors.

      At regular intervals, you should conduct audits of each of these factors. This will ensure that you are always up-to-date on the industry’s changing conditions. Keeping up to date is very important to stay competitive.

      The number one thing you can do for organic traffic is to ensure that your site is optimized for search engines. This means that your site includes content that presents the keywords you want to rank for, and that it is presented in a way that maximizes its visibility to search engines. Here we will look at a few tools: Google Search Console’s platform, Keyword Research Tools, and of course, the actual optimization of your site. Google Search Console is a free tool that allows you to monitor how your website is performing in Google, Yahoo, and Bing.

      Finally, you want to improve your website’s ranking, increase organic traffic, and increase conversions. To accomplish this, technical SEO involves correcting errors. Methods by which you can perform a technical search engine optimization audit for a website are as follows:

      • Identification of Crawl Errors – running a crawl report for the site is one of the first things you should do. A crawl report, also known as an SEO site report, will reveal some of your site’s errors. Your most urgent technical SEO issues, such as duplicate content, slow page speed, or missing H1/H2 tags, all of these issues will be highlighted to be immediately rectified. You can use various means to automate site audits and work through the list of errors or warnings generated by the crawl. You should complete this monthly task to keep your site free of mistakes and as optimized as possible.
      • Load Times – a crucial aspect of a technical search engine optimization audit for a website is the website’s load times. Website speed is all about the user experience, and it can impact other key ranking metrics like bounce rate and time spent on the page or website by the visitors. You can use Google’s PageSpeed Insights tool to determine how long it takes for your site to load. Simply type in your website’s URL, and Google will do the rest of the work for you. The time it takes for your page to load should be less than 3 seconds. If it’s more for mobile or desktop, it’s time to start reworking your site’s elements to improve site load time and get better rankings for your website.
      • HTTPS Status Code – as search engines and users will not access your site if HTTP URLs are still in use, switching to HTTPS is a must. Instead of your content, they’ll get 4xx and 5xx HTTP status codes. A list of URL errors, including 404 errors, appears in your site crawl report. You can also get a list from Google Search Console, which contains a detailed breakdown of possible errors that your website might have. For a proper technical SEO audit report, it is vital to ensure that your Google Search Console error list is always empty and that you correct errors as soon as possible.
      • Duplicate Metadata – this technical SEO mishap is very common for e-commerce sites and large sites with hundreds to thousands of pages. In fact, nearly 53% of websites have duplicate metadata, also known as meta descriptions, and more than 63% of websites do not have any meta description, which makes them rank lower in the ratings. A duplicate meta tags problem occurs when similar products or pages have content copied and pasted into the meta tags field. Meta description issues will be detected by a thorough SEO audit or a crawl report. Creating unique descriptions may take some time, but it is well worth the effort. Removal of duplication content is one of the SEO audit services provided by an SEO audit company.
      • Length of Descriptions – while you are checking your website’s description tags for duplicate content, it is also critical to make sure that your description tags are of the appropriate length. Correct length descriptions are not a significant ranking factor, but a technical search engine optimization audit strategy can help you increase your rank on a SERP. The length of the meta description has been increased from 160 to 320 characters due to recent changes. This gives you plenty of room to include keywords, product specifications, a location for a local SEO audit, and other important information.
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      How to do a technical SEO audit?

      The rules for SEO are constantly changing. SEO must adjust every time a major search engine changes its algorithm substantially. Ways through which website owners can perform technical SEO audits are:

      • Crawling The Website – the first step for technical SEO audit for a website, website owners should crawl their website. The crawling of the website should be the priority in technical search engine optimization audits. To crawl a website, website owners can use programs like Semrush, Spyfu, or DeepCrawl. Broken links on the website, poor pictures, page title difficulties, and improper keywords are all detected by crawlers. These programs can also assist you in finding duplicate material, redirects, and pages that are not connected. The crawl budget can be looked upon Google Search Console.
      • Reviewing SiteMap – your website’s sitemap is incredibly significant, even for SEO purposes. The sitemap of a website can tell search engines about the structure of your website and assist them in discovering new pages. A sitemap is important for executing an effective SEO strategy. As a result, you should examine it throughout the technical search engine optimization audit of your website. There should be no mistakes in your sitemap at all. Redirects and URLs that might obstruct indexing should be deleted. If these redirects and URLs are not deleted, search engines may decide to disregard your sitemap.
      • Browsable Versions of The Website – for a successful technical SEO audit, it is crucial to make sure that there is a single browsable version. If you have different browsable versions of your website, the search engine will receive mixed signals. The crawlers will be perplexed whether the version is correct. If the search engine is unsure about the different versions of your website, it will be unable to display it to users. This might have a critical impact on your search engine results. This issue can arise as a result of duplicate HTTP vs. HTTPS versions or mobile and desktop versions. According to the technical search engine optimization audit strategy, only a single version of your website should be browsable.
      • Backlink Audit – one of the most important things for technical SEO audit is the backlink auditing process. Backlinks are critical to any website’s success; it’s no surprise that they’re included in the technical search engine optimization audit. Backlinks demonstrate to search engines how useful your website’s content is to users. It would be best to look into which social media channels your target audience uses. Those who might enjoy your work may wish to connect to it. This might assist you in obtaining additional backlinks. Social media may also help you in increasing brand recognition, which will aid in search results for your company’s name.
      • Re-Crawling of The Website – the last step for a technical SEO audit of a website is the re-crawling of the entire website. This final step of the technical search engine optimization audit ensures that the modifications you have made are implemented right away to your website. To do so, go to Google Search Console, choose crawl, and then select Fetch as Google.

      How much does an SEO audit cost?

      Businesses should expect to pay between $600 and $14,000 for an SEO audit, depending on whether they are small-to-midsize firms or multinational enterprises. Granted, if you are a more prominent firm with a more extensive website, your SEO site audit expenses will be higher than those businesses that are a start-up. The cost of SEO audit services charged by an SEO audit agency comes down to many factors such as:

      • The website’s size, whether there are few pages or hundreds of content pages,
      • The SEO audit marketing deadline has passed,
      • If it’s a technical SEO optimization audit,
      • Do you require keyword research and mapping and content planning at the time of the SEO audit?
      • You want the SEO audit company to look at your competition as well,
      • The total number of pages on your site.

      Businesses should prioritize SEO audits to get the best out of their websites. Websites have become increasingly important in times like these when COVID-19 precautions have prompted firms to rethink and redesign how they conduct business. Indeed, it is a unique business situation, and SEO is a tried-and-true method of attracting qualified visitors to your website.

      You must identify clear goals for the SEO audit before establishing a budget. Your goals should contain measurable outcomes, a timeline, and a method for determining the success of the SEO audit.

      SEO conducted by an SEO audit company is of three types, mainly:

      • Content Audit – a content SEO audit assesses the strengths and shortcomings of your current content. Your aim with content SEO site audit is to learn more about the performance of the content on your website. This sheds some light on your content marketing approach as a whole. The cost of a content audit will vary based on the size of your site and the amount of information you have. The content SEO audit might cost anything from $5,000 to $25,000.
      • Link Audit – a link audit is an audit that checks all backlinks that point to your website. This site audit form allows you to count the number of links, assess their quality, and spot concerns such as spam and harmful links. A link audit can cost as low as 500 as a one-time assignment with a freelancer doing SEO audits, or as much as $4,000 charged by large SEO audit agencies.
      • Technical Audit – a technical audit is an assessment of your website’s technical SEO components that impact the website’s usability. Page speed, indexation levels, mobile-friendliness, and global optimizations are all covered under technical audit. Depending on the site, a technical search engine optimization audit might cost anywhere from $1,000 to $25,000

      Why is SEO audit important?

      SEO audits are a crucial aspect of a website when it comes to digital marketing. An SEO site audit is a thorough examination of a website’s performance in on-page and off-page activities, the identification of site architecture-related issues, the analysis of backlinks and social media engagement, the scanning of keyword density, and the examination of duplicate content-related issues. In simple words, an SEO audit is critical for identifying your website’s strengths, weaknesses, and potential for long-term success.

      Having a good SEO audit will enable you to change the content and structure of your site to ensure that it meets search engine guidelines. This is an ongoing process, especially if the site is relatively new and has few backlinks. Backlinks play a major role in SEO and ensure that search engines understand the relevance of a site. The steps involved in an SEO audit process include:

      Google Searches: Search for keywords related to your company and see how your pages rank on the results page. If you notice that other sites are ranking higher than yours, you can look for ways to boost your rankings.

      Link equity: Building links to other sites is one of the most important factors of good SEO. A link from another site tells Google that your site is reliable and helps build trust between you and the search engines.

      Slow Loading Site: What’s the point of having great content if the user can’t find it? A slow-loading page can be caused by a number of things, such as links not working or outdated software. It’s essential that you take the time to fix these issues before they cost you, customers, or potential customers.

      Search Engines: They are constantly changing their algorithms, and this means that sometimes they are better at finding some things than others. For example, Google may be better at searching for pages with more text than those with less text.

      There are many different reasons why it is important to perform an SEO audit for a website:

      • To improve the website’s overall performance – Google and other search engines favor a clean website. In reality, site performance is a significant ranking element. An SEO audit will reveal any difficulties with your website, such as slow loading times or problems with sitemaps. It may also reveal any security difficulties your website is experiencing. Some of these problems may be resolved right away, while others will take longer. Don’t be discouraged if you make improvements and don’t see results right away; search engines can take weeks to notice changes made on the website in some cases.
      • To find SEO weakness – SEO audit helps businesses find a fault in their SEOs. It’s possible to examine various aspects of SEOs to see if they are properly optimized. If you know that description tags should be between 150 and 170 characters and yours are too lengthy or too short, you will know what to edit and where to make changes. SEO has developed into something far more sophisticated since the days of inserting keywords in suitable locations on your sites. Google now examines how your site performs on a variety of levels, including technical performance and content quality. It’s vital to understand that these search engines frequently adjust their algorithms.
      • To put an end to any SEO practices which are now being punished – search engine optimization is a continually changing field. Buying links to your page was a typical SEO strategy used by businesses a few years ago. Despite the fact that link creation is still an important part of any SEO plan, wrong links can harm your search rankings. An SEO audit can assist in identifying these problematic historical practices, which, if eliminated, can enhance the overall SEO of your website. Removal of bad links is an integral part of the SEO audit checklist.
      • Finding keywords that actually make a difference in rankings – an SEO audit helps businesses to find out which keywords make a difference in the rankings of a website. An SEO audit provides important insight into your organic search results presence. You can optimize your content based on what you’re ranking for once you know which keywords you’re ranking for. You may have created the finest material on a topic, but your target audience will never find it if it isn’t properly optimized for the right keywords. If you are ranking well for keyword research but getting little traffic from it, it’s possible that your buyers are not exploring that phrase or that it has a low search volume. An SEO audit will help you with what search phrases and variants your target audience uses. You can then use this information to fill in the gaps in your SEO strategy by developing and optimizing content optimized for such strategies.
      • To monitor your SEO – it’s critical to continue the process of SEO audit frequently once you’ve completed an SEO assessment and applied the modifications. Not only does this allow you to track your progress in boosting your search engine visibility, but it also offers you a better sense of what you should do next. After all, SEO is a never-ending digital marketing effort. SEMrush and Moz are a few SEO audit tools that can help you maintain track of your SEO success.
      • Assess the competition – assessing the competition is critical for any website SEO audit. It is important to look at the competition’s strategies and methods being used. SEO site audits are not just for your website. You should audit your competitors’ websites to see their strengths and faults. The following are crucial details to learn about your competitors:
      • Keywords they are using: It is vital to use search engine optimization tools to see if you can rank for those keywords. It might not be worth your time if your rivals do well and have high page and domain authority. Instead, concentrate on terms that they are not using. Don’t feel bad about them missing out on chances.
      • Backlinks: It is important to look at the competition’s backlinks for your SEO audit to see who is linked to them. Target these sites to see if you can gain a backlink or, better yet, if you can fully replace your competitor’s link with your links.
      • Strategy: It is easy to obtain a decent sense of your competitor’s approach by examining their website. If they have excellent material that gets shared and attracts backlinks, a similar content approach for your site can be advantageous.
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      How long does an SEO audit take?

      An increasing number of businesses appear to be recognizing the benefits that an SEO audit for a website can provide. They want their websites evaluated and optimized as soon as possible. Various SEO firms and freelancers guarantee results in as little as a few days to as long as six months. In a matter of minutes, you may locate software that can generate an SEO audit report. Even though it appears to be professional, such an audit is frequently misleading and off the mark.

      A professional SEO audit that gives proper results takes time to do. Using SEO software to track your site’s search engine rankings and make sure you don’t lose any link equity is essential.

      An SEO audit might take anything from 2 to 6 weeks on average. An audit should take a few days for smaller websites with less than ten pages that want to get started immediately with an SEO audit. For larger businesses conducting an SEO audit, an SEO professional of an SEO audit company is examining and identifying SEO possibilities on their website throughout this period. On the other hand, bi-weekly or weekly check-ins keep you and your team informed about the progress.

      A few low-hanging possibilities are uncovered in every website assessment. When these sorts of insights are discovered, the SEO audit team will immediately share them. This gives you the option to regain visibility while the rest of the audit is being completed.

      There are multiple things that an SEO audit entails for both small and large business websites. It covers things such as:

      • On-page SEO audit refers to the components of your website that you can manipulate and improve. SEO is heavily influenced by your content and how easy it is for search engines to locate it. It’s not just a matter of putting keywords into your content and hoping that something sticks; your content should naturally respond to consumers’ search queries, with few to no unnatural keywords. In addition, an SEO audit examines how the internal linking structure aids users and search engine crawlers in locating sites.
      • Off-page SEO looks at things that aren’t on your website but can try to impact. The amount and quality of backlinks are perhaps the essential off-page SEO factors. An SEO audit examines the number of authoritative domains connecting to your own compared to rival sites. A technical SEO audit looks behind the hood of your website with a microscope.

      An SEO audit will provide you with an analysis of your website’s present condition. If the website has significant flaws, your rivals in the market may be able to take advantage of them and gain an edge. You gain an opportunity to optimize your site, learn about your competitors in the market, enhance your website performance, acquire more focused traffic, and increase conversions by using the correct SEO methods and solutions provided by a reputed SEO audit company.

      The SEO results themselves take a long time to appear. Within six to twelve months, businesses can get the desired SEO results. This does not necessarily imply that you will have reached your objective by this time, but any company engaging in SEO should expect to see results within this timeframe. A demonstrable increase in traffic and accompanying leads or conversions is what counts as an SEO result for businesses.

      An SEO audit may be finished much faster if you operate a small website in a focused, non-competitive area. While it’s tempting to opt for the shortest solution for an SEO audit, it is better to wait and receive the maximum result SEO audit. A week’s wait for a more extensive website does not seem excessive, especially since you are getting value in return for your time spent waiting for the SEO audit report. If you do not have enough time and want a quick SEO audit, you can always opt for keyword research or a technical SEO audit instead of a comprehensive audit. These will provide you with a fast SEO audit, but it would not be like a full comprehensive SEO audit.

      What is analyzed in an SEO audit?

      The first step in our SEO audit process is to run the client’s site through SEO software tools that can help us get a better understanding of what’s going on as far as SEO. While SEO audits differ differently, they should all look at the same essential technical SEO elements, including sitemaps, server issues, and metadata.

      An audit should address accessibility, indexation, and optimization at a high level. A good SEO audit should be an integral part of any website, especially for companies that are doing business in a competitive environment. The main components of an SEO audit include site crawl, site’s SEO, how many pages, internal links, external links, pages Google, blog post, and site search. Some of the things which are analyzed in an SEO audit are:

      • URL Names – website URLs should be clean, brief, and indicative of the page’s core idea and indicate where a visitor is on the site. As a result, ensure this is included in the SEO assessment. It is beneficial for website users to ensure that URLs are well-constructed. Website URLs are analyzed in an SEO audit of the website, and if the URLs are not appropriate for SEO, recommendations are made on improvements for them.
      • Meta Tag Reviews – meta tags are critically analyzed in an SEO audit report. Every page on the website should have its own title tag and meta description tag—the tags make up the meta-information that helps Google, Yahoo, and others figure out what the page is about. If search engines employ meta information to detect duplicate material, it may also assist in avoiding particular pages of the website being blocked out of the search result. Make sure all the pages on your site have unique page titles and descriptions that accurately describe the content of each page. Duplicate page titles and descriptions can cause problems with indexing. Archive pages, by their nature, contain duplicate content — the same post listed multiple times under different dates or categories — and Google penalizes duplicate content.
      • Mobile Friendliness – one of the most critical things analyzed in an SEO audit is the website’s friendliness to mobiles. Each year, the number of individuals seeking and purchasing their mobile devices increases. Google has said that if a website does not have a mobile version, it will still crawl and rank the desktop version; however, a website without mobile-friendly content may not rank well in the search results. While there are other technical techniques for developing a mobile-friendly website, Google recommends using responsive design. There are lots of instructions on how to do it from Google.
      • Website Speed – one of the indicators in Google’s and other search engine ranking algorithms is website speed. Slow page load times can slow down a website’s crawling and indexing and raise bounce rates. Website speed has historically only been a ranking influence when website speeds were extremely sluggish, but Google has stated that it will become essential over time. Google has said that above-the-fold content for mobile users should render in one second or less. Google provides tools like PageSpeed Insights and website speed data in Google Analytics to assist consumers in gaining a better understanding of site performance. Site speeds are taken into consideration for SEO audits. Google Analytics is one of the best tools available for analyzing traffic sources and tracking user behavior on your website/blog/social media page etc.
      • URL Redirects – are also considered in an SEO audit report. A 301 redirect is a typical best practice for ensuring that a web page that no longer has a purpose on a website is routed to the next relevant active web page. There are other redirect kinds, so be sure you know what they are and how they work before attempting to use one. Google and other search engines suggest using 301 redirects because they indicate that a page has permanently migrated from one site to another, whereas 302 redirects imply that the page relocation of the website is just temporary.
      • Discoverability – to get more organic traffic to your website, you want to make sure your site is attractive and easy to navigate for search engines. SEO audit reports focus on a site’s discoverability; it is important to have a website with the maximum chances of being discovered. This indicates that a site’s content is available in HTML or JavaScript, both of which are reasonably simple to comprehend. Adobe Flash files, for example, are difficult for search engines to extract information from, but they claim that they can extract some information. The information architecture of a website of how the content and files are organized is an important part of making it a search engine and user-friendly. This allows them to create links between notions and makes it easier for users to locate what they are looking for.
      • Content Of The Website – for website owners, it is important to make sure that the number of pages with little or thin material is limited compared to the number of pages with substantial substance. There are several methods for creating thin content on websites. A website with picture galleries with distinct URLs for each image is one example of creating a thin content page. Many websites have the same material that they are unaware of. One of the first things SEO audit looks for is if the www and non-www versions of the site exist at the same time. This can also happen with a site’s HTTP and HTTPS versions. Choose one version and use a 301 redirect to send the other to it.
      • Links – an SEO audit report also looks at the links available on the website. It’s crucial to keep an eye out for pages with many links. You want to keep them to a minimum. It’s also crucial to make sure that websites employ anchor text wisely rather than abuse it, as it might seem spam to search engines. If you have a link to the home page in the global navigation, label it Home instead of choosing a different keyboard term. Internal links are what define a website’s overall position in the rankings. It is equally important to maintain the external links for SEO audit. Business owners need to analyze incoming links, also known as backlinks, to ensure there are no issues, such as a history of purchased links, unrelated links, or links that appear as spam. Internal linking is an important part of a site’s architecture, and it’s also an important part of SEO.
      • Keywords – are the most crucial aspect of website SEO. A website SEO audit report gives special attention to keywords on the website. A study of the keywords you are targeting on the site is necessary for any website. Multiple different SEO tools available can help website owners in this process. SEO audit reports can tell you if the keywords you used earlier are not bringing traffic to your website anymore.

      What tools are needed to do an SEO audit?

      An SEO audit begins by scouring your site using a number of tools to identify any potential issues. There are many things to look for when conducting an SEO audit, and some of the most important factors are:

      • duplicate or thin content,
      • broken links or pages with errors,
      • lack of internal linking structure and external links,
      • poor user experience,
      • technical SEO errors (e.g., poor site speed),
      • inadequate mobile optimization,
      • lack of social media presence.

      The above list covers the main areas of focus for an SEO audit, but there are other areas that can be considered depending on your business needs. For example, if you have an eCommerce site, you may need to take a closer look at how product pages are built and whether the site has a high cart abandonment rate. Similarly, if you have a blog, you will need to make sure that you are not publishing duplicate content and that your articles are properly optimized. It is important to know what you need to do to get the best results for your business.

      Trusted SEO audit tools can assist digital marketers in identifying and resolving the most significant website issues that can negatively influence search rankings. Here are some of the best tools and platforms for performing an SEO audit on a website:

      • Google Search Console – SEO audit-free tool that allows marketers, web developers, and website administrators to track their visibility in Google search results. It provides one of the best SEO audit services. The Google Search Console includes tools and information that can assist users in diagnosing some of the most frequent technical SEO concerns, which can bring down the rankings of a website. You can use the interface to check that Google’s web crawlers can access all pages on your site, ensure that new pages are being processed on time, and get notifications if Google finds indexing of spam concerns.
      • ScreamingFrog – with customers such as Google, Apple, and Amazon, Screaming Frog is one of the industry leaders in a technical SEO audit. The search engine optimization tool from the firm is a website crawler that quickly examines websites of any size and provides users with technical SEO advice. The SEO tool can detect broken links on your website, find pages with wrong or missing information, build correct XML sitemaps that help your sites be indexed quicker, diagnose and resolve faulty redirect chains, find duplicate pages, and more.
      • SEOmator – an SEO auditing tool that is one of the most powerful on the market today. While most digital marketers utilize up to four distinct marketing tools to audit their SEO performance, SEOmator claims to provide technical, on-page SEO audits, and off-page SEO audits all in one place. SEOmator gives a comprehensive list of all faults that its web-based program can detect on a website.
      • SEMrush – an all-in-one SEO audit platform that is one of the most trusted and powerful tools in the SEO world. The platform’s technical SEO auditing features are delivered through a single site audit tool that identifies more than 120 technical and on-site SEO problems. SEMrush differs from these other SEO audit programs, mostly in dashboarding and reporting features. SEMrush provides theme SEO Audit reports, which are unique reports focused on one area of technical SEO. Custom reports are available for website speed and foreign SEO, to mention a few. The tool also highlights the most significant technical issues affecting performance, making it simple for digital marketers to prioritize their optimization efforts.
      • Ahrefs – contesting for first place among the best and most reliable all-in-one search engine optimization tools for businesses. Ahrefs, to its credit, offers one of the most comprehensive and user-friendly technical SEO audit tools on the market. The Ahrefs site audit tool instantly finds more than 90 technical and on-site SEO problems that might be harming your SERP ranks. The good thing about the platform is that these problems are categorized and compiled into reports with full-color graphics that you can print and share with your team or display to clients.
      • Whatagraph – the Whatagraph SEO reporting tool makes SEO audit a success; it makes the process of SEO audit very simple, especially for marketing firms. This program combines Whatagraph with important SEO platforms like Google Search Console, SEMRush, and others to compile useful analytics into a single marketing report. Whatagraph SEO tool provides your clients with in-depth information with only a few clicks. Track and display total organic traffic, clicks, impressions, CTR, link-building statistics, and more for your website. You may use this tool to show data in various ways, including lists, tables, charts, photos, and comments. You may undertake competition SEO analysis and educate yourself with rivals in the competition using Whatagraph and the various integrations. To use Whatagraph, it is important to make sure to find the areas which need the most focus.
      • DeepCrawl – an SEO auditing tool that generates comprehensive reports and crawls millions of web pages without any difficulties. If you are in charge of huge marketing campaigns, DeepCrawl is one of the greatest tools you can use for SEO auditing. The tool also provides you with competition reports based on their websites’ structure, content, and social media marketing. DeepCrawl also allows you to schedule crawling activities and personalize your crawls by setting metrics for content, website load time, titles, and URL lengths, among many other things. In addition, the SEO auditing tool makes it simple to manage your SEO workforce. You may use it to assign tasks to your staff, issue help tickets, and monitor the operation of your website on a regular basis.
      • Serpstat – Serpstat SEO audit is a simple tool that can assist you in evaluating and improving your technical optimization of the website. Serpstat SEO audit tool is useful not only for SEO experts and firms but also for SEO audit beginners. The SEO audit displays the many sorts of errors you have on your site, as well as their locations, and provides quick tips on how to solve them. As a result, you can use this SEO auditing tool to operate your domain and acquire all the information you need to develop your site and, as a result, get better rankings. Serpstat detects faults in meta tags, headers, indexation, links, redirection, server settings, HTTP, and page load time. It allows you to save your report as a spreadsheet or a PDF. You may also customize this report by adding your own logo to the report.
      • NetPeak – a desktop tool for daily SEO audits, finding faults quickly, conducting systematic analysis, and scraping websites. Incoming and outgoing links can be analyzed on this tool, broken links and redirects can be found, indexation instructions may be considered, and duplicate material can be avoided: titles, description tags, H1 headers, whole pages, and so on. NetPeak may be used as a tool to compute internal PageRank to optimize the linking structure of a website, and you can create custom rules to scan the entire website or a specific section of it. NetPeak also displays statistics on a variety of SEO issues that might be harming your results. NetPeak Spider is an SEO audit-free tool, and it comes with no restrictions on the length of time it may be used, the number of URLs it can examine, or the settings it can customize.
      • MySiteAuditor – one of the most preferred SEO audit tools in the market is MySiteAuditor. This SEO auditing tool and the technology used by it is designed for larger SEO firms, and it can be implemented into smaller websites to help produce more leads. MySiteAuditor is one of the few tools that directly work with Google’s ranking algorithm. MySiteAuditor, unlike other SEO audit tools, detects individual website pages for target keywords. The results can then be downloaded as a PDF file or forwarded via email to develop regular plans.
      • MarketingGrader – a web-based SEO auditing tool created by HubSpot that provides a summary of your website with the opportunity to expound on each topic. It’s a difficult tool compared to other web-based search engine optimization tools since it returns a lot of confusing information and facts to sort through. To provide you with better knowledge of your website data, Marketing Grader looks at your social media sites, blog, website, mobile website, SEO, and lead generation. It’s ideal for sophisticated SEO specialists who want to go further into the specifics of where a website sits in terms of content and links.
      • OnCrawl – the OnCrawl SEO audit platform includes a log analyzer, search rankings monitor, backlinks tracker, and a technical SEO auditing tool, among other SEO and website administration tools for websites to use. When it comes to technical SEO audits, there are several things that set OnCrawl apart from the competition in the SEO auditing tool market. The first is the capacity to OnCrawl. OnCrawl was built to audit Europe’s largest eCommerce website, with over 65 million pages. Therefore, no crawl is too big or complicated for it to handle. Crawl comparison is another feature that allows users to compare different crawls and find technical flaws that still need to be rectified immediately.
      • Raven Tools – a brilliant SEO auditing tool that allows digital companies and SEO consultants to generate high-quality SEO audit reports that include all technical SEO concerns and recommendations that the website requires. With this tool, companies can acquire all of the recommendations relating to page speed, design, social media reputation, backlinks, and online reputation. Raven Tools offers a collection of search engine optimization tools for website research and optimization. Solutions offered by RavenTools are simple to use for audit, marketing, and social media reporting. If you want to launch marketing campaigns and improve your website’s rankings, Raven Tools is the finest solution in the market for such things.
      • Content King – is one of the best tools for SEO auditing purposes. The SEO auditing tool delivers comprehensive situational awareness as the only real-time SEO auditing and monitoring tool, allowing you to increase and sustain organic search exposure. Organic search is what people use when they want to find something on the internet without using a paid advertising service. It’s the best in the market. Content King constantly monitors your site, notifying you of on-page issues and changes as they occur and allowing you to take action before your rankings are harmed; it is critical not to let your rankings go down. You will get up-to-date information on your SEO performance without having to wait for crawls to finish, with 24/7 monitoring and alerting of your website. The SEO auditing tool also monitors everything that happens on your site in real-time. All of your SEO data is in one place, easily accessible by anybody on your team, with no need for training. You would be saving money with this audit tool. You may also view what’s new, what’s gone away, and even what’s changed inside a page.
      • SE Ranking Website Audit – one of the powerful resources for identifying problems and preparing a work list that your content, web developers, and designers may look into. SE Ranking searches your site and returns over 65 characteristics, including a domain overview, pages, meta, content, image and link analysis, and mobile optimization. What sets SE ranking different from other SEO audit tools is that it compiles all mistakes into a single report with simple instructions. You can store the reports in PDF format for future use after the analysis is completed.
      • Moz Crawl Test – an SEO and site auditing tool for business websites. This SEO audit offers its own crawler, which assists webmasters in identifying significant website flaws, HTTP status codes, and other SEO data for website auditing. Moz Crawl Tool also assists you in identifying duplicate material on your website, title tag issues, server redirection, and other significant variables that influence your website’s indexability. This tool is great for both small and large businesses.
      • BenchMark Hero Solution – an SEO auditing tool that conducts a thorough audit of your website and gives actionable insights and recommendations in its report, demonstrating why your website is not hitting its traffic or conversion targets. BenchMark Hero allows you to compare your website site to hundreds of other major online retailer websites for free and identify what you can do right now to enhance traffic to your own website. BenchMark Hero’s system will assist you in reviewing and improving your customer value, recurring customer percentage, and site speed and showing you how customers see your site and how Google scans it during the tool’s automatic audit process. Whether you are a business owner or an SEO professional, this tool will help you tackle your website. With SEO audit tools, you can quickly identify and fix problems with your website. Whether it’s broken pages, thin content, or ranking factors that need improvement, the audit tool’s comprehensive report will help you gain insight into areas that need attention
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      Mobile SEO Audit – Basics

      Mobile optimization should be a key component of any business’s SEO strategy, and it entails more than merely passing the test conducted by Google for mobile-friendliness. It is vital to conduct a mobile SEO audit on your site in order to cover all of the elements involved in developing the ideal mobile-optimized website. Some of the basics of a mobile SEO audit are:

      • Tracking & Reporting – tracking and reporting are essential components of every digital marketing effort for businesses. To monitor and track your mobile traffic, you can use multiple SEO tools. Use this information to guide your audit, allowing you to make more informed decisions about implementation. Consider the percentage of traffic that comes from mobile devices and how mobile users behave. Following the deployment of your mobile audit, keep an eye on this data to see if anything has changed. With any luck, you will observe a rise in the percentage of mobile users, a drop-in quit rate, improved user flow, and increased conversions as a consequence of the implementation of the mobile SEO audit suggestions.
      • Site Speed on Mobile – the importance of site speed cannot be stated enough. Due to the combination of lower power and dependency on data through Wi-Fi, this is especially true for mobile devices. Google’s Page Speed Insights provide adequate information on mobile page speeds since it gives a list of tips for improving your site’s mobile performance. It is important to follow Google’s guidelines as precisely as feasible without compromising your site’s overall appearance. If the performance of your mobile site is causing you problems, you might consider installing an AMP plugin. Google and Twitter collaborated to create Accelerated Mobile Sites, aiming to optimize mobile pages rapidly.
      • Mobile Keywords – users often employ different search terms on mobile than they do on desktop due to the nature of mobile searches; they are different from desktop. Speed and accessibility are important on mobile; search words tend to be shorter and less wordy. It is important to focus on mobile SEO audit on keywords. Aside from keyword length, local searches are becoming more important. People who use mobile to search are frequently on the go, demanding a stronger focus on a local search approach. Another item to consider is voice search. With the recent development of gadgets that offer voice-controlled services, this technique of searching is becoming increasingly popular. As a result, voice search optimization should be a key component of any SEO plan.
      • Design Of the Website On Mobile Versions – for SEO audit, the design of the mobile version of the website matters a lot. The most effective strategy to ensure the highest user experience across numerous device types is to adopt responsive web design. You might even want to explore a mobile-first design for your website because mobile searches account for more than half of all internet traffic, so it makes sense to emphasize mobile over desktop. On mobile, it’s critical to make navigation as fluid and straightforward as possible and to avoid using pop-ups, which may be difficult to close and a cause of annoyance for users.

      SEO audit is an extremely important activity for any website that vies for the first page ranking across leading SERPs, including Google. With the help of a professional SEO audit agency, you can certainly gain the desired results from your SEO strategies in an efficient manner.

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