A broad view
We approach the business from a broad perspective. Thanks to this, in the final stage of consultation you will receive a comprehensive assessment of website functionality, but also an analysis of your industry.
Developing an effective non-sales strategy
During the consultation, we let you know what steps we will take to give your business visibility and increase conversions.
Practical tips from SEO experts
“Attribute ALT”, “Backlink” or “Link title” are buzzwords that don’t tell you anything? That’s great, because we are here to consciously guide you through the world of algorithms and search engines.
During a consultation with our SEO expert, you will gain many valuable tips to develop the potential of your e-commerce.
Plusgum Łukasz Pyrc has been cooperating with iCEA Sp. z o.o since 2014. The cooperation concerns website positioning and implementation of Google Ads campaigns for the automotive industry in Poland.
With pleasure and conviction we recommend iCEA Sp. z o.o. as a trustworthy Business Partner. The company has been successfully positioning our website and running Google Ads campaigns. We certify the reliability, high competence and professionalism of the company in the field of SEO audits, Google Ads and the positioning itself and running the campaign. Knowledge of things, great contact, and extreme transparency in contracts and mutual communication make us use the services of iCEA. For these reasons we recommend the high quality services provided by iCEA Sp. z.o.o.
Sneaker Peeker has been cooperating with iCEA Sp.z.o.o. since 2019. The cooperation involves website positioning and Google Ads campaigns for the fashion industry (shoe store) in Europe.
We are pleased to recommend iCEA Sp. z o.o. as a trustworthy business partner. The company has been successfully positioning our website and running Google Ads campaigns. We declare the reliability, high competence and professionalism of the company in the field of SEO audits, Google Ads and the positioning itself and running the campaign. Knowledge of things, great contact, and extreme transparency in contracts and mutual communication make us use the services of iCEA. For these reasons we recommend the high quality services provided by iCEA Sp. z.o.o.
KARTES, MONIKA SAFERNA has been cooperating with iCEA since 2019. The cooperation revolved around website positioning for the fashion and accessories industry in Poland.
We recommend iCEA Sp. z o.o. with great pleasure and belief as a trustworthy Business Partner. This company has been very successful in positioning our website. We declare reliability, high competence and professionalism of the company in the field of SEO audits and positioning itself. Knowledge of things, great contact, as well as extreme transparency in contracts and mutual communication make us use the services of iCEA. For these reasons we recommend the high quality services provided by iCEA Sp. z.o.o.
With pleasure and confidence, we recommend iCEA Sp. z o.o. as a trustworthy business partner. This company has been very successful in positioning our website. We confirm their reliability, high competence and professionalism of the company in the field of SEO audits and positioning itself. Their extensive knowledge of the field, great contact, as well as extreme transparency in contracts and mutual communication make us use the services of iCEA. For these reasons we recommend the high quality services provided by iCEA Sp. z.o.o.
We are happy and convinced to recommend iCEA Sp. z o.o. as a trustworthy business partner. The company has been very successful in positioning our website. We certify the reliability, high competence and professionalism of the company in the field of SEO audits and positioning itself. Their knowledge of things, great contact, as well as extreme transparency in contracts and mutual communication make us use the services of iCEA. For these reasons we recommend the high quality services provided by iCEA Sp. z.o.o.
A thorough analysis of your website is also helpful for beginner online store owners. The sooner you take care of the technical optimization of your website, the more profits you will generate from the very beginning of your online business. Remember that investing in SEO is always a GOOD investment!
An SEO audit comprehensively evaluates a website’s performance and visibility in search engines. It involves analyzing various factors that impact Search Engine Optimization, such as on-page elements, technical aspects, backlink profiles, content quality, and User Experience. An SEO audit aims to identify improvement areas and develop strategies to enhance a website’s organic search rankings.
Performing regular SEO audits is crucial for the success of any website. Here are some key reasons why a site audit is essential:
Identify issues: An SEO audit helps uncover technical and on-page issues that may be hindering a website’s performance. These issues can range from broken links and slow page speed to duplicate content and ineffective meta descriptions. A website can improve its visibility and User Experience by identifying and addressing these issues.
Optimize for search engines: Google, Yandex, and Bing use complex algorithms to determine search rankings. A Search Engine Optimization audit helps ensure a website adheres to these algorithms and follows best practices. By optimizing various elements like keywords, meta tags, and internal links, a website can increase its chances of ranking higher in Google search results.
Enhance User Experience: A positive User Experience is critical for Google and website visitors. By improving the User Experience, a website can attract and retain more visitors, leading to higher engagement and conversions. A site audit assesses the usability and accessibility of a website, focusing on factors like website speed, mobile responsiveness, and navigation.
The main objectives of an SEO audit include the following:
Before diving into the actual SEO audit process, it’s important to make the necessary preparations. Here are some key steps to follow:
Now let’s explore the step-by-step process of conducting an SEO audit:
Begin by analyzing your website’s target keywords and their optimization. This involves:
Assess the on-page elements of your websites to ensure they are optimized for Google, Yandex, and Bing. Key areas to focus on include:
Evaluate the technical aspects of your website that impact search engine crawling and indexing. This involves:
Analyze your website’s backlink profile to assess the quality and relevance of incoming links. Key steps include:
Assess the overall quality and relevance of your website’s content. This involves:
Evaluate the User Experience aspects of your website to ensure it provides a seamless and engaging experience. Key areas to focus on include:
Review your website’s tracking and analytics setup to gather valuable insights. Steps to consider include:
Analyze your competitors’ websites to gain insights and identify areas of opportunity. Consider the following steps:
After conducting the Search Engine Optimization audit, document your findings and create a comprehensive report. This report will serve as a roadmap for implementing improvements. Key elements to include are:
A technical SEO audit evaluates a website’s technical aspects that impact its visibility and performance in search engine rankings. While on-page and off-page optimization primarily deal with content and backlinks, technical optimization ensures that the website’s infrastructure is optimized for search engines to crawl, index, and understand its content. By conducting a technical optimization audit, website owners can identify and address any underlying technical issues hindering their website’s visibility.
A technical optimization audit is necessary for the following reasons:
Google, Bing, and Yandex rely on effective crawling and indexing to understand and rank websites. A technical Search Engine Optimization audit ensures that bots can easily access and crawl the website’s pages, leading to better indexation and visibility in search results.
Technical optimizations contribute to a seamless User Experience. Page speed, mobile responsiveness, and proper URL structure keep visitors engaged and satisfied. A technical site audit helps identify and resolve any issues that may negatively impact User Experience. If you want to improve your website’s performance, it’s crucial to audit your website’s SEO.
Technical optimization elements like website speed, structured data, and XML sitemaps are directly correlated with rankings. A thorough audit helps identify areas where improvements can be made, ultimately leading to higher rankings and increased organic search traffic.
The digital landscape constantly evolves, and Google, Yandex, and Bing regularly update their algorithms. By conducting regular technical SEO audits, website owners can ensure that their website remains optimized for the latest best practices and algorithm changes.
During a technical site audit, several key elements are assessed. Here are some of the elements typically covered:
Analyzing the website’s loading speed and overall performance is vital for User Experience and rankings. This includes assessing server response times, file compression, caching, and minimizing render-blocking resources.
With the increasing use of mobile devices, ensuring that the website is mobile-friendly is essential. A technical site audit examines the responsive design, mobile viewport settings, and touch-friendly elements.
Assessing the usage of structured data markup, such as Schema.org, helps Google, Yandex, and Bing better understand the content on the website. This can enhance the visibility of rich snippets in search results.
Checking for proper canonical tags helps prevent duplicate content issues and consolidates link equity to the preferred version of a page.
Evaluating the website’s security measures, including the use of HTTPS encryption, is essential for user trust and rankings.
Analyzing the website’s structure and internal linking helps Google, Yandex, and Bing easily navigate and understand the website’s hierarchy and content relationships.
Performing a technical site audit requires a systematic approach to ensure that all crucial elements are evaluated. Here is a step-by-step process for conducting a technical SEO audit:
Website size and complexity: The size and complexity of your website play a significant role in determining the cost of a site audit. Larger websites with numerous websites, complex site architecture, and multiple subdomains may require more time and effort to audit thoroughly, thus affecting the cost.
Scope of the audit: The depth and breadth of the audit can influence the cost. A comprehensive SEO audit covering all aspects, including on-page optimization, technical analysis, backlink assessment, and competitor analysis, will be more expensive than a basic audit focused on specific areas.
Industry and competition: Your industry’s competitiveness and competition in search rankings can impact the cost. Industries with high competition may require a more in-depth analysis and strategy, which can increase the cost of the audit.
Expertise and reputation of the SEO professional or agency: The experience, expertise, and reputation of the SEO professional or agency you choose will affect the cost. Established and reputable professionals or agencies may charge higher fees due to their track record and expertise in delivering comprehensive and effective SEO audits.
SEO audits are typically priced using one of the following models:
The cost of an SEO audit can vary significantly, ranging from a few hundred dollars to several thousand dollars, depending on the factors mentioned earlier. While it’s challenging to provide an exact average cost due to the varying nature of audits, here is a rough estimate:
Remember that the SEO audit cost is an investment in improving your website’s search engine visibility and performance. A thorough audit conducted by experienced professionals can provide valuable insights and recommendations to optimize your website, leading to long-term benefits and improved organic search traffic.
A Search Engine Optimization audit offers several significant benefits for website owners. Let’s explore some of these benefits:
The duration of an SEO audit can vary depending on the size and complexity of the website, as well as the thoroughness of the audit. While there is no fixed timeframe for completing a Search Engine Optimization audit, it typically ranges from a few days to a few weeks.
The timeframe can be divided into data collection, analysis, and reporting. Larger websites with numerous pages and complex structures may require more time than smaller ones with fewer pages. Additionally, the availability of resources and the expertise of the audit’s SEO professional can also impact the timeframe.
Several factors can influence the duration of an SEO audit:
An SEO audit involves analyzing various key areas to assess the overall health and effectiveness of a website’s Search Engine Optimization strategy. Here are the main areas that are typically examined in a site audit:
A keyword analysis is a fundamental aspect of a Search Engine Optimization audit. It involves evaluating the keywords the website targets and their rankings in search results. The audit assesses target keywords’ relevance, competitiveness, and search volume to ensure they align with the website’s goals and target audience.
The on-page SEO elements of a website are essential for search visibility. A site audit examines title tags, header tags, keyword usage, content quality, and internal links. The goal is to ensure that each web page is optimized effectively and aligned with the key phrases.
Technical SEO focuses on the technical aspects of a website that impact search engine crawling, indexing, and overall performance. A Search Engine Optimization audit evaluates technical factors such as site speed, mobile responsiveness, URL structure, canonicalization, robots.txt, XML sitemaps, and structured data markup. This helps identify technical issues hindering the website’s visibility and User Experience.
Backlinks play a crucial role in search engine rankings. A Search Engine Optimization audit analyzes the website’s backlink profile, including the number of referring domains, link quality, anchor text diversity, and link authority. This assessment helps identify opportunities to build high-quality backlinks and ensure the website’s link profile is healthy and aligned with search engine guidelines.
The quality and relevance of the website’s content are essential for both search engines and users. A Search Engine Optimization audit evaluates the content for uniqueness, depth, relevance to keywords, and engagement metrics. This analysis helps identify areas where content can be improved, expanded, or optimized to better align with search intent and enhance User Experience.
User Experience is a critical ranking factor that significantly affects website success. An SEO audit assesses User Experience factors such as site speed, mobile responsiveness, navigation structure, internal linking, and overall usability. Optimizing these elements allows the website to provide a positive User Experience and improve its rankings.
Tracking and analytics are essential for measuring the effectiveness of SEO efforts. An SEO audit reviews the implementation of tracking codes, such as GA and other analytics tools, to ensure accurate data collection. It also assesses the configuration of goals, conversion tracking, and other metrics to evaluate the website’s performance and identify areas for improvement.
Competitor analysis provides valuable insights into the strategies and performance of competing websites. By understanding competitor strengths and weaknesses, the website can refine its own SEO strategy and identify new opportunities. A thorough analysis of competitors’ SEO efforts is conducted in an SEO audit. This includes examining their keywords, on-page optimization tactics, backlink profiles, content strategies, and User Experience factors.
When search engine bots crawl your website, they analyze its content and structure. This evaluation enables them to index your pages and determine their relevance to users’ search queries. Keyword research plays a pivotal role in optimizing your content for these crawlers. By strategically incorporating relevant keywords into your web pages, you can improve your chances of ranking higher in search results.
Another critical factor in site crawl is the presence of links pointing to your website. These backlinks act as signals of credibility and authority to search engines, helping to establish your website as a trustworthy source. Building high-quality backlinks from reputable sources is essential to enhance your website’s visibility and organic traffic.
Image optimization is another aspect to consider during the site crawl. Optimizing image alt tags and file names and reducing file sizes can improve rankings and create a faster-loading website. This optimization enhances User Experience and reduces the chances of visitors leaving due to slow page load times.
Google Search Console provides features like keyword analysis, indexing status monitoring, and sitemap submission. By leveraging this information, you can make informed decisions about your content strategy and attract your target audience effectively. The Performance report gives you a comprehensive overview of your website’s organic search performance. It helps you measure the impact of your SEO efforts, identify trends, and improve your rankings. Additionally, Google Search Console alerts you to technical issues like crawl errors and broken links. By addressing these promptly, you can ensure better visibility and indexing of your website.
Meta descriptions, the concise snippets displayed in search results, allow users to click on your website. You can increase click-through rates and drive more organic traffic by crafting compelling and relevant meta descriptions. Additionally, a well-structured website with multiple pages and carefully crafted meta descriptions for each page can significantly improve your SEO efforts.
Furthermore, Google crawls play a vital role in determining the importance of your web pages. Google’s algorithm prioritizes certain pages over others, and it is crucial to identify and optimize these important pages to improve your website’s overall ranking.
In the realm of technical SEO, identifying and resolving issues such as broken pages or duplicate content can greatly enhance site crawl efficiency. Regularly auditing your website and utilizing SEO tools can help identify and fix these issues, ensuring optimal performance.
One essential tool in your SEO arsenal is the Google Search Console. From monitoring your site’s traffic to analyzing keyword rankings, this powerful tool helps you understand your website’s position in the digital landscape. By utilizing the Google Search Console’s features, you can gain valuable insights into your website’s performance in search results. Incorporating Google Search Console is essential for enhancing SEO strategies and achieving better search rankings.
But what about your on-page SEO? Conducting an on-page Search Engine Optimization audit is necessary to ensure that all your pages are optimized for search engines. This audit examines keyword usage, meta tags, headers, and content structure. By identifying areas for improvement, you can enhance your website’s visibility and drive organic traffic.
When it comes to the overall health of your website, a comprehensive SEO website audit is essential. This audit evaluates internal and external factors influencing your site’s performance. It analyzes your site’s structure, identifies broken links, assesses the quality of your internal and external links, and ensures that your website follows best practices for SEO. Addressing these issues can create a seamless User Experience and improve your website’s rankings.
One crucial aspect of SEO is the strategic use of internal links. Internal links connect different pages within your website, creating a web of interconnected content. They help crawlers navigate your site and distribute authority and relevance throughout all your pages. By implementing a strong internal linking strategy, you can boost the visibility of your important pages and increase their chances of ranking higher in search results.
Moreover, external links play a vital role in SEO. These links, also known as backlinks, are links from other websites that point to your site. Backlinks act as endorsements or votes of confidence, signaling to Google, Yandex, and Bing that your website is trustworthy and authoritative. By earning high-quality backlinks, you can improve your website’s visibility and credibility in the eyes of search engines.
An SEO audit for a website is crucial to maximizing your website’s performance and achieving SEO success. By leveraging the power of tools like the Google Search Console, conducting on-page SEO audits, optimizing internal and external links, and evaluating your site’s overall SEO health, you can propel your website to new heights in search rankings.
An SEO audit systematically analyzes your website’s key elements, ranging from technical aspects to content quality, User Experience, and overall search engine visibility. It allows you to identify areas for improvement, address any existing issues, and unleash the full potential of your online business. iCEA Group offers a complimentary SEO audit to get you started on the right path. Our free analysis is designed to provide you with valuable insights into your website’s current state, highlighting areas where optimization can make a significant impact. We believe in empowering businesses of all sizes to succeed in the digital landscape, and our free SEO audit is just one way we accomplish that. Contact iCEA Group now to get started.
Trusted SEO audit tools can assist digital marketers in identifying and resolving the most significant website issues that can negatively influence search rankings. Here are some of the best tools and platforms for performing an audit on a website:
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An SEO audit of a website is a detailed study of your current website and its content. The audit checks that the site is up-to-date and follows SEO best practices to identify potential issues and highlight improvement opportunities.
A website audit is a great way to determine if your website is SEO friendly. For example, it can tell you what pages on your site lack content, if they’re missing important tags and how well they actually rank in Google’s search results. Scheduling an audit is essential to ensure that your site gets all the right things done online. This will give you a thorough list of problems that need to be fixed right away.
With the help of an SEO audit, you can uncover where your website is not doing well and rectify it. It offers information on how you will improve your website in terms of performance, content, and structure so that it gains more traffic and leads to conversion.
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