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Web designer. Who is he and why do you need him?

5 minutes of reading
Web designer. Who is he and why do you need him?
Category SEO

What is modern website design, and what does it depend on? Many people mistakenly believe that they can create a high-quality website by themselves that will rank in the top of search engines and show up on the SERPs. Actually, this falls on the outskirts of being a miracle. You should consider not just how frequently algorithm updates, ranking factors, potential search engine penalties, and trends change, but also the needs of your user. Who is on the other side of the screen?


Web designing introduction

Today, it takes seconds to create a website. Even though this may seem trivial, it isn’t. A website must be optimized for both search engines and users. Most website owners try to do SEO on their own: keywords and backlinks are their bread and butter, but at some point, the desired results do not appear. The reason for this is that there is a lack of proper communication between the system and the audience. The solution to this is web design.

What are the key points on the importance of web designers

In the age of technology, we live in an interconnected world where anyone can reach out to anyone from any corner of the globe. However, it is important that your website is designed in such a way that it is not only easy for you to make changes and updates but also for visitors to find what they are looking for. Your website needs to be fully functional and aesthetically pleasing as well. A professional designer has the expertise and know-how to create a look that will appeal to all types of audiences, while still being simple enough for you to edit on your own or hire someone else without feeling overwhelmed by design jargon. A good web designer knows how much time and effort goes into this type of project, which is why he charges accordingly for their services.

Web designer vs web developer

  • A web designer deals with all the visual aspects of a website: how it looks, how it appears to users, how it looks in various web browsers, how quickly it loads, and how user-friendly it is. Every visible aspect of the site depends on it. This leads to an increase in the satisfaction, usability, and functionality of the website. Therefore, he’s designed a preliminary mock-up, a layout of the site’s interface, and a process to follow. He also tests and researches the way in which he expects people to behave on the site and expects a good experience.
  • Basically, a web developer is someone who creates websites and/or applications, using coding techniques and knowledge of operating systems, databases, and servers. Typically, he is interested in backend programming. Throughout his work, he works with graphic designers, copywriters, and content marketers.

Key points on what makes great web designers great

A good web designer will take into account not only the aesthetic but also the functionality. They should be able to create an intuitive, user-friendly design while still taking into consideration your branding and SEO. The more skilled they are, the better they can optimize your site for search engines and make it easy for people to find you. It’s important to work with someone who is knowledgeable in all aspects of web design including graphics, layout, color palette and typography.

Why good design isn’t just important - it’s vital

In the world of website design, UX Design is designing in a way that reflects users’ satisfaction and has the attributes of usability, interactivity, and a sense of attractiveness. The objective of this type of website development is to enhance conversion rates, which are important for improving digital marketing efforts.

It is worth understanding how important the relationship between web designers, web developers and SEO and SEM specialists is. You need to find a balance, just like in the link building strategy – our website must be natural. Each of these people is fighting to achieve the highest ranking position in the long term. So if you want an authoritative and profitable website to grow your business, you should consider turning to these experts for help.

What should I know before working with a web designer?

First of all, don’t pretend you know everything. If something is unfamiliar to you, don’t be afraid to ask questions. You have to focus on transparency, this is the only way to create a perfect website together. Before that, however:

  • ask to see previous designs – they are the designer’s showcase;
  • you have to choose a person with a similar aesthetic sense, otherwise you will not be able to get along;
  • make sure that your website is not created from a template, but is an individual project;
  • determine what content management system you are interested in, at a later stage you will have to use it yourself;
  • find out how many design corrections are included in the price;
  • Finally, but most importantly – set the purpose of your website.

When making a decision, you must take into account the competences of the selected designer, time of service implementation and costs (although these are extremely relative depending on the type of website, time of commission, and purpose of the website).

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We can’t stress enough how important it is to hire a web designer. It’s not just about having an attractive, functional website. It’s about finding someone who understands your business, who has experience with the type of website you need and who is willing to make the changes needed on an ongoing basis so that your site remains current and fresh.

Aleksandra Pietrzak
Curator at the National Museum in Poznań, graduate of Art History at the Jagiellonian University and Contemporary Art at the Pedagogical University of Krakow, curator of exhibitions and author of scientific and popular texts. A lover of contemporary art, literature and travel.
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