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Ways to improve SEO in WordPress

8 minutes of reading
Ways to improve SEO in WordPress
Category SEO

WordPress is a content management system that is popular worldwide. WordPress runs 35% of the entire internet and its websites. It is the go-to management system for many website developers. Although it began as a blogging platform, it has now evolved into a robust and adaptable option for running websites, and it can even be used as an eCommerce solution. It is not only simple and easy to work with, but it is also highly adaptable and flexible.

Even though the CMS saves a lot of time and you might already know the best practices for SEO without any prior experience, it isn’t a replacement for SEO strategy. To be able to rank on search engines, you need to put in the extra effort.


What is SEO WordPress?

WordPress is a content management system that can do wonders for your blog/website when combined with SEO tactics. But just because you are doing WordPress doesn’t mean that the SEO rules are not mandatory for you to follow. SEO is extremely technical, whereas WordPress is easy and accessible to people who aren’t experienced. WordPress, though, helps people to know and understand SEO basics.

The most important thing when working with WordPress and SEO is creating content that is good and serves a purpose. It will help you earn and monetize your site with great links. To also need to make sure that your website is highly optimized for your page/website to be ranked on search engines. To rank on search engines, you need to know how to optimize SEO WordPress and how to improve SEO on WordPress.

How to optimize SEO WordPress?

Once you understand what SEO WordPress is and how does SEO work on WordPress. This section talks about how to enable SEO in WordPress. To drive and increase organic traffic, follow these 15 basic steps. It will help you be more confident in sharing content and get your page to rank.

  1. Select a Reliable Hosting Service Provider.

Choosing a reliable hosting service provider is vital. A good host can help your page push through to the SERPs or search engine result page. They also physically affect the downtime your site experiences and the distance between the servers and readers. They should be reliable and have a good reputation to rank your page.

  1. Install a WordPress theme that is SEO-friendly.

The theme of your website can help determine your site’s speed and have a role in SEO. It is one of the most important choices on the WordPress site. This provides the answer to how to do SEO for WordPress site. The themes that are put in should be SEO-friendly and which are specifically designed for WordPress.

  1. Install a WordPress SEO Plugin for Free.

If WordPress is new for you, you might not know about plugins. These are small software that can be installed, adding more features and functions to your site. Many plugins help you rank higher and are specifically designed for the same. They provide small features that can make a bigger impact on your website.

  1. Examine Your Website’s Visibility Settings.

WordPress allows you to discourage search engines from looking at your site, which easily means your page won’t rank. Developers widely use this to prevent a site from being viewed while the pages and content are not ready. This block is more common than you may imagine being left in place after launch. If you are having trouble getting to ranking despite the content quality, check it under the site’s visibility setting under, Settings > Reading.

  1. Turn on SEO Friendly Permalinks.

Permalinks are extremely helpful. When you create content on WordPress, these are permanent URLs that help people get to your posts, pages, and other relevant content. This is used to reference and link your site to other people. But there is no way that a person can determine what the content is about through these links, so choosing SEO-friendly permalinks with the name of the content is better than the options given by WordPress. You can change them through Settings > Permalink.

  1. Make a ‘Sitemap’.

A sitemap allows you to quickly view how your site is structured out and what it features. The major function of a sitemap is to send information to search engine bots. While providing a sitemap to your website does not improve its search engine results immediately, it is still an important SEO technique. It allows spiders to see all your site’s pages and comprehend how they connect. This helps search engines index your site and offer relevant material in user searches.

  1. Conduct Keyword Research.

Keyword research should be the first step when starting a new blog or posting new content. To know what your audience is searching for is extremely important. It should be used as a guide to producing more content regarding your business. Using your keywords several times in a post is important as it communicates your topic. Of course, don’t overdo it. Use it in places where they are needed. Overusing it can lead people to find it unnatural.

  1. Throughout Your Content, Use Heading Tags.

Even when a sitemap can assist with the research of search engine crawlers in understanding how your site is arranged, what it cannot do is it cannot assist them in making sense of the specific content. You’ll need to utilize heading tags for this. These are formatting choices for section heads on pages and posts.

  1. Include Relevant Internal and External Links.

Using links can make your reader reference and relate to similar content. It will encourage them to come back to your profile and get the communication going. Search engines look for related pages not only internally but also externally. As much as keywords are important, so are these. Just remember to not use them just for the sake of it. Use them carefully. Links that fit your instances or are relatable to your content should only be added to the blog/posts.

  1. Make Use of Responsive Design on Your Website.

One of the most important parts of creating content is making it look and perform well for any device that the content is viewed on. As technology changes, mobile phones are easy to access to read and understand blogs much faster when traveling. So you should ensure that you make a responsive design on all devices. It is also a ranking factor for several search engines.

  1. Create one-of-a-kind optimized title tags and meta descriptions.

Title tags are an essential part of the ranking. This is how the search engines get to know what your page is all about. It is also crucial in getting the most important part of blogging, clicks on the website. Meta descriptions, although they don’t affect your page directly in terms of ranking, they impact the site indirectly in terms of the organic performance. You must write enticing meta descriptions.

  1. Optimize Images.

Another tried-and-true method for increasing your site’s speed and performance is to optimize your photos, as these are one of the most prevalent causes of slowing down your speed. If you include a lot of photographs and rich media in your content, the size of your page may expand substantially. You need to make sure you optimize your images and any rich media content that you are uploading on your page concerning your content. You can use certain plugins to do the same.

  1. Concentrate on High-Quality Content.

When it comes to content, never create content just for the sake of it. It is mandatory for the ranking procedure that you create high-quality content. The search engines have complex algorithms for the method of ranking. The goal of these search engines is to provide people with the most accurate and useful answers to their problems. Everything regarding SEO keeps on changing, but quality content will never change. Cheating the system would only lead your website never to rank. So, concentrate on creating quality content that serves a purpose.

  1. When feasible, create a long-form post.

When a search engine decides to rank your content, it is not just the quality or other several factors but also how long the content is. Pages that have longer lengths have a high chance to rank higher. According to search engines, when your content is comprehensive, it serves to be more useful. They are probably better to communicate with the readers as there are keywords, headings, and much more.

  1. Keep on adding posts and updating them.

When your content is ‘fresh,’ they do better on ranking. Of course, the older posts that are high quality will do well, but boosting your blog with new and fresher content will lead the search engines to rank your page/website much more. Regularly adding content can rank your content on SERPs (search engine result pages). So, maintain a track and regularly update and upload fresh new content.

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Ranking up on SERPs

SEO is not an easy concept to grasp as it keeps on evolving day after day. There are many strategies and technologies and certain techniques that can be quite scary to follow through. Fortunately, simple basics will help you move up the ladder to the search engine result pages or SERPs. This is how to do SEO on WordPress website.

When trying to improve SEO and trying to learn the tactics that will help get to the rank pages of the search engines such as Google, these above-mentioned ways will certainly come in handy. SEO surely is intimidating, but the thing is, if you start implementing these few basic strategies, it will help in increasing the organic traffic on your blog as well as the website.

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As a leading international digital marketing agency established in 2007, we have consistently set the standards for traffic acquisition and conversion. We proudly host Poland's largest technical department, staffed with highly skilled SEO, SEM, and UX specialists with years of experience. Our offer knows no borders! As evidenced by our successful campaigns in not only the Polish market but also in India and the United States. Driven by our dedication and expertise, we empower our clients to achieve online success.

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