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UX brief – what should it look like?

Wiktoria Czerw
Content Editor
6 minutes of reading
UX brief – what should it look like?
Category SEO

A UX brief is essential to any successful digital project – it provides a clear set of requirements, goals, and deliverables that the client and the UX design team can agree on. But what exactly should a UX brief look like? In this blog post, we’ll explore what information should be included in a UX brief, how it should be organized, and why it’s so important for creating a successful project. We’ll also provide some useful tips for creating an effective UX brief. So, if you want to make sure your next project gets off to the right start, read on!


Importance of having a well-crafted UX brief

A UX brief is a document that outlines the goals, objectives, and challenges of a User Experience project. It is the foundation of a successful UX project, ensuring that everyone is on the same page from the start and that all expectations are properly aligned.

A well-crafted UX brief clarifies the project’s scope and direction, serves as an agreement between all stakeholders, and sets the stage for project success. It also allows designers to better understand the client’s needs and objectives, which in turn helps them create solutions that truly meet the project’s goals. In addition, having a UX brief can help the designer create more consistent results, as it is easier to refer back to the brief when making decisions.

Ultimately, a UX brief is essential to ensure that the project meets its objectives and expectations. A well-crafted UX brief is crucial to streamlining the process, creating effective solutions, and ensuring a successful outcome.

Essential elements of a UX brief

A UX brief is a document used by designers, developers, and project stakeholders to understand a product’s objectives, goals, target audience, and design requirements. A well-crafted UX brief provides clarity and direction throughout the design process. Here are some of the essential elements of a UX brief:

A. Purpose and Goals

The first step in creating a UX brief is to understand the project’s main objective. This can be done by clarifying the purpose and outlining the goals. Specific goals should be defined, such as increasing user engagement or improving customer satisfaction.

B. Target Audience

Once the main objectives have been established, defining the target audience is important. This can be done by providing demographic information about the target users, such as age, gender, location, and occupation. Identifying user needs, wants, and pain points are also beneficial.

C. User Journey

A user journey map is an effective tool for understanding how the user interacts with the product from start to finish. It helps to identify any gaps in the User Experience, allowing them to be addressed during the design process.

D. User Personas

User personas are fictional characters created to represent a particular target audience segment. By understanding their behavior, goals, motivations, and pain points, designers can create more targeted designs that cater to their needs.

E. Design Requirements

Finally, it is important to explain the project’s design objectives and functional requirements. This includes specifying the desired look and feel of the product, as well as any features or functionalities that must be included.

Creating a comprehensive UX brief allows everyone involved in the project to understand their role and contribute effectively to its success. A thorough UX brief ensures everyone is on the same page and provides a roadmap for efficient design and development.

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How to write a UX brief?

A great UX brief is essential for any successful design project. It helps define the goals and objectives of the project and provides clarity for both the designer and the client.

A. Preparation

  1. Gather information and research: Start by doing some research to understand the target audience, user needs, and the project context. This can include conducting user interviews or surveys, looking at existing products in the market, or researching trends. All of this data will be invaluable when writing the brief.
  2. Define the goals and objectives of the project: Once you have collected the necessary data, use it to define the goals and objectives of the project. This will help ensure that everyone involved clearly understands what needs to be achieved.

B. Writing the brief

  1. Start with an introduction: The introduction should provide a general overview of the project and introduce the target audience and user personas.
  2. Identify the target audience: Describe in detail who the target audience is, their needs and preferences, and any special considerations that should be considered when designing for them.
  3. Outline the user journey: Describe the journey from start to finish, including any key tasks or stages that need to be considered when designing for them.
  4. Create user personas: Create user personas based on your research and include details such as demographics, goals, needs, motivations, and pain points.
  5. Define the design requirements: Outline any specific design requirements such as color palette, typography, iconography, grid systems, etc.

C. Reviewing the brief

  1. Reviewing the brief for accuracy and completeness: After writing the brief, it’s important to review it for accuracy and completeness to ensure that all relevant information is included and that all stakeholders understand it.
  2. Ensuring that the brief meets the project requirements: The brief should meet all of the project requirements, so make sure to review it to ensure that it does before submitting it for approval.

Following these steps will help you create a comprehensive UX brief that meets all of your project’s requirements and helps designers create effective designs that meet the needs of your users. A well-crafted UX brief is key to successful design projects, so take the time to create a detailed and thorough one.


A UX brief is essential to any successful User Experience design project. It helps to ensure that all stakeholders understand the project’s goals and requirements and is the foundation for an effective design. By understanding the importance of a well-crafted UX brief, defining all elements clearly, and following best practices when writing the brief, you can be sure that you are starting your project on the right foot. With a solid UX brief in hand, your team will be able to create an effective user experience that meets the needs of your users and provides a valuable outcome for all stakeholders.

Wiktoria Czerw
Content Editor

Wiktoria is a language and editorial enthusiast whose passion for content drives her to create unique, SEO-optimized texts. She has always been intrigued by linguistics, and she now applies this passion to her profession by ensuring every sentence is accurate and logical. Wiktoria is known for her precision and timeliness – every detail matters to her, and she strives to perfect the content in every possible way.

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