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User generated content in positioning and obtaining leads

5 minutes of reading
User generated content in positioning and obtaining leads
Category SEO

Customer generated content can be an essential part of your lead generation strategy, especially in the B2B sector where you might have fewer direct opportunities to reach out to prospects via email or phone. In this blog post, we’ll look at how you can use user-generated content to position your company as an industry thought leader and attract prospects and leads. Let’s get started!


“Content is King!”

Content marketing is a type of marketing that revolves around creating and distributing valuable, informative and entertaining content to attract, convert and retain a clearly defined audience in order to achieve business objectives. This form of marketing has been found more effective than traditional types like advertising since people are more likely to remember information from an interesting or engaging piece of content. It takes less time and money, which makes it a better choice for small businesses who may not be able to invest as much money into their products or services as the bigger players in the industry.

User generated content – what is that?

User generated content is a marketing strategy where companies will provide incentives to customers or potential customers to submit articles, photos, videos, and other types of content. This content can then be used on websites and social media platforms to promote the company’s products or services. It has been proven successful in positioning and obtaining leads for many companies.

What is the importance of planning an SEO strategy?

People are much more receptive to brands when they see that other people just like them are using the company’s products and services. In addition, user generated content creates a sense of community and can also be used to answer customer questions or create brand awareness. On top of all this, user generated content also has SEO value because it produces backlinks for your site which will increase your rankings in search engines.

Does Google take it into account when assessing the quality of a website?

As of December 2013, Google has been taking user generated content into account when assessing the quality of a website. Google’s algorithm now considers user-generated content as one of the factors for determining a website’s rank. This means that if you have a high volume of UGC, then your site is more likely to show up on the first page for certain keywords and phrases.

How to encourage customers to create content?

Does user generated content affect lead generation?

User generated content affects lead generation by providing potential customers with a user experience. If the customer is happy and engaged, then they are more likely to share their experience on social media. This can be a powerful tool for generating leads. It provides prospects with an opportunity to see what other people like them have said about your product or service. Furthermore, these posts give credibility to your brand as people talk about how much they love it.

What kind of UGC should you use to get leads?

The answer really depends on your company’s needs and resources. If you’re just starting out, then there are some simple ways to take advantage of UGC without much effort: post pictures or testimonials from happy customers, invite customers to post images of themselves using or wearing your products, feature customer reviews or testimonials prominently on your website or blog, create a hashtag that customers can use when they’re talking about how much they love your business.

Tips for planning a UGC campaign

Choose the right platform

Facebook, Twitter, Instagram and Snapchat are the top four social media platforms for generating leads. Although Facebook is by far the most popular platform, it’s not always the best option depending on your target audience. To figure out which one to use, think about who would be interested in your product and what they’re most likely to find on these different social media platforms.

Decide what type of content you need

Images, videos or text posts. The key is to use a mix of all three types of content so your followers are not bored by the same type over and over again.

Provide customers with an incentive

Provide a platform for customers to share their content. Create contests and giveaways that incentivize customers to create content by giving them the chance to win something in return, such as an Amazon gift card or free products from your store. Offer tutorials on how to use your products and make it easy for people to share photos of themselves using your product. Give influencers early access to new products. Host live events where users can interact with others and have a more personalized experience.

Ask for user-generated content from your clients

Remember that you can ask for help from your previous satisfied customers. Your loyal customer will appreciate being given the opportunity to share their success story, plus you get an additional form of content marketing. Other forms of user generated content are reviews on social media and product pages. Let them know how they can contact you and give them all the information they need to do so.

Last thoughts

User generated content is a great way to position your company and obtain leads. The best way to do this is by creating an event, hosting a contest, or by providing promotions for the content. Think about what you want your business to be known for and try to work that in some way into your campaign. The more user generated content you have, the more opportunities you will have to engage people and present your products or services in a favorable light. Keep these tips in mind when looking for ways to generate leads!

Aleksandra Pietrzak
Curator at the National Museum in Poznań, graduate of Art History at the Jagiellonian University and Contemporary Art at the Pedagogical University of Krakow, curator of exhibitions and author of scientific and popular texts. A lover of contemporary art, literature and travel.
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